Last year, the German luxury yacht manufacturer Drettmann’s Open Yacht Days were a huge success. Based on the motto “Please Touch!” the first round of this innovative marketing strategy got underway in 2009 – and due to the large demand, was even expanded to Majorca.
The concept behind the Open Yacht Days is reflected in the name. Customers are given open access to a range of First Class Pre-Owned Yachts, enabling them to experience top boats up close and personally.
This year, the successful marketing strategy will enter its second round. From April 8-10, 2010 the Open Yacht Days in Bremen-Hemelingen will once again bring the excitement of surprise, touch and experience to Bremen-Hemelingen. Under the slogan “It doesn’t always have to be new”, Drettmann is offering the perfect opportunity to visit a huge selection of high-quality yachts in one location. First Class Pre-Owned Yachts with the “Refit by Drettmann” quality seal have all been completely overhauled, technically upgraded and modernized.
Sanlorenzo has a reputation of offering an unrivalled level of customization, which results in the fact that there are never two Sanlorenzo Yachts that are the same. This has been clearly demonstrated by the unique five-stateroom SL104 planing yacht, that will be on display at the Miami International Boat Show (MIBS) this week. Read More