CRN and Riva at the Frieze Art Fair London 2011
CRN and Riva will play a central role in an installation by Berlin-based artist Christian Jankowski, at this year’s Frieze Art Fair 2011, taking place 13 - 16 October in Regent’s Park, London. Curated by Sarah McCrory, The Finest Art on Water will be part of Frieze Projects, a series of special commissions which offer viewpoints that will elicit a shift in the viewer’s perception as they move through the fair.
Jankowski has collaborated with yacht builders CRN, featuring the project of a 68 metre vessel, whose exteriors and interiors lines are designed by the designers of Officina Italiana Design, and will be produced by the shipyard in the contemporary artwork. The Aquariva Cento, a limited edition boat, also designed by Officina Italiana Design, that is available as a tender for CRN superyachts and embodies the modern Riva style and elegance, will be sculpturally displayed as part of the installation, simultaneously challenging an art audience and yacht lovers.
Jankowski aims to engage directly with the idea of sales and exchange and the value of luxury goods. The Finest Art on Water is not only a yacht but also an art work; an exclusive, ready-made art piece that implicates, involves and engages the spectator.
Visitors to the installation will play the part of prospective buyers, as they view the interior and listen to the description of the boat. Jankowski’s work encompasses film, video and performance in which, consciously or subconsciously, viewers become active participants.
“Frieze has become one of the most influential events in the art world and it is exciting that CRN and Riva will have a presence there to engage with people in this unique way. Our yachts combine cutting edge technology with stunning designs, premium materials and the finest craftsmanship. This project with Christian Jankowski allows us to work in an environment which transcends a yacht from an object to a piece of art,” comments Luca Boldrini, CRN Brand Manager.