There’s been an exciting new addition to the Executive Committee at Fraser Yachts with the arrival of Patrick Coote, their recently appointed new Marketing Manager. He’ll be based in Monaco with overall responsibility for marketing across the entire Fraser Yachts Group. This will include the 10 international offices as well as the separate departments covering sales, charter, yacht management, The Crew Network, Azimut Charter Club and Fraser Yachts’ Azimut dealership.

After starting life in the yacht business 15 years ago, Coote then moved on to work with several different UK companies in various sectors of the luxury market. He arrives at Fraser Yachts with an impressive luxury marketing background in strategic planning and implementation across yacht brokerage, boat shows, exhibitions, publishing, private members’ clubs, spas and leisure. Winner of a Superbrand award in 2005, he has also been a speaker on the Marketing® conference circuit in the UK.

Recently, Patrick Coote was one of the founders and Marketing Director of Next Generation Clubs Ltd, developing a chain of luxury racquets clubs and spa facilities across the UK and Australia. Most famously owning and operating the renowned Harbour Club in Chelsea where the late Princess Diana was a member. The whole estate was sold in 2006 to L&R properties.

“I’d always planned to return to the luxury yacht business and Fraser Yachts presented the perfect opportunity. They are unquestionably the most respected and professional yacht brokerage company in the world and I look forward to playing a key part in the company’s future success.”

Carlo Agliardi, President of Fraser Yachts added; “Given the recent growth of our services and international operations, we decided it was the right time to add a marketier to the senior management team. We are delighted to have Patrick on board.”