Boat Asia celebrates 20th anniversary in 2012

    
Tuesday, 3 January 2012

Boat Asia 2012 returns to Marina @ Keppel Bay from 12-15th April 2012 in what will be the 20th anniversary of the event. Supported by the Singapore Tourism Board, Boat Asia in conjunction with strategic partner Marina @ Keppel Bay is the showcase in Asia for luxury yachts up to 50 metres.

Boat Asia has grown and played a central role in developing the boating industry in Singapore and the region, with a firm commitment to promoting the business of yacht dealers and their brands as well as marinas. Boat Asia 2012 is expecting an anticipated crowd over 15,000 visitors and over 100 exhibits from the Asia-Pacific, Europe, US, Middle East, and China.

"Amidst a highly volatile economic outlook, particularly in Europe, luxury yacht brands recognize that the serious growth prospects lie in still-booming Asia, where much of the real purchasing power lies," Said Herman Ho, Managing Director of TMX Show Productions. Boat Asia has provided these brands and their dealers and distributors with the opportunity to make quality sales contacts amongst high net worth Asian clients from India, China, Singapore and South East Asia.

With a 19 years track record, Boat Asia 2011 saw a whopping USD 30 million in boat sales sealed within a four-day period. Over 10,000 quality visitors passed through the show's gates and serious business was transacted, such as the sale of a tri-deck Horizon superyacht for over US$11 million.

In 2012, Boat Asia will once again feature stunning line ups from leading yachts brands such as Azimut, Beneteau, Chaparal, Cranchi, Fairline, Ferretti, Gulf Craft, Horizon, Leopard, Meridian, Monte Carlo, Nautor Swan, Pershing, Riva, Riviera, Robalo, Sunseeker and many others.

At the waterfront, Boat Asia 2012 will also return with its highly popular Lifestyle concept, featuring prestigious brands such as Gaggenau, Audi and Mumm Champagne in addition to a wide range on on-land exhibitors from resort operators, charter companies, clothing and fashion brands, swimwear and sports and nautical watches. Off-the-water activities will include car displays and test-drives, a nautical fashion and swimwear show at the waterfront promenade, jazz performances, wine and whisky tasting and an exclusive timepiece showcase. The event will also partner with some of the leading private members clubs in Singapore.

Boat Asia 2012 this year have a special focus on the growing interest in luxury charters from corporations and private banks and will, for the first time, feature an exclusive luxury private yacht charter segment,” said Herman Ho of TMX Show productions, himself an avid boater. The event will also showcase the increasing use of ‘green’ technologies in boat building and design.

Boat Asia
Cherie Tan
+(65) 6291-2220
cherietan@tmx.com.sg
www.boat-asia.com