The Dutch business app experts w3worx have launched a unique, digital after-sales excellence solution in order to boost shipyards’ revenue from original parts, improve their refit business and deliver an efficient and excellent after sales experience.
The YachtWorx solution solves three major problems within the aftersales market identified by the company in their Superyacht Aftersales Market Study. Firstly, as it stands, the revenue from a shipyard’s spares declines over time, even as the revenue from new build yachts increases.
Secondly, the yard’s reputation can be placed at risk because of inferior parts being used in its yachts. Thirdly, shipyards fly two million miles every single year in order to deliver face-to-face crew service. Because of this drain on both resources and revenue, and other associated risks within the aftersales market, w3worx decided the situation had to change.
Joep Hopman, the CEO of Heinen & Hopman, endorsed the new product wholeheartedly: “Using YachtWorx not only leads to an increase in the owner’s trust, but also builds strong Service Engineer relations which are life-long.”
As it stands, traditional, conservative yards have been slow in addressing the rapidly changing market conditions. As a result of this, dedicated yacht service companies, local marinas and online trading platforms have achieved a strong position in the yacht aftersales market, pushing out shipyards, and leading to more detached crew relations and the usage of inferior parts.
Matching the owner and crew’s expectations for personalised and consumer-like, seamless customer experiences within the aftersales market, YachtWorx empowers yards to redress the balance, enabling them to adopt and regain their role as trusted advisors.
Leading shipyards are finding innovative ways to both increase their after sales revenue and optimise the yacht owner’s experience, while simultaneously reducing the cost of service delivery. The shipyards that have a digital strategy like YachtWorx, so the brand states, will be far more efficient and deliver significantly better results than those without.
YachtWorx from w3worx is available now. For more information on this product, visit their website or contact the company directly using the details below. Interested parties can also download the ebook, 'Yacht Aftersales in the Digital Era', available on the company website.
Heinen & Hopman