United Kingdom

Armada Club

The new private members concept, <a data-gid="gid://syiq/Company/8734" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Armada Club (Company)">Armada Club</a> has been launched, offering access to a global fleet of yachts for private events. <img src="https://photo-assets.superyachttimes.com/photo/388128/image/large-8dbe860ac4df7bbb825a0a1582b95be3.jpg" data-gid="gid://syiq/Photo/388128">Set to begin operations in March 2026, the initiative will see yachts join a network available to members for private events and onboard experiences, while the vessels are docked in port or at anchor.According to the <a data-gid="gid://syiq/Company/8734" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Armada Club (Company)">Armada Club</a>, the concept focuses on short-format access to yachts rather than traditional charter or ownership models.Through the club, members will be able to use yachts for a range of private occasions including dinners, business lunches, corporate meetings and social gatherings.<img src="https://photo-assets.superyachttimes.com/photo/388127/image/large-3b3f0536c98756276954eec2cd2062e9.jpg" data-gid="gid://syiq/Photo/388127">"Some of the world's best chefs are working on yachts and the interior and exterior dining spaces often surpass even the finest five-star resorts,” explained Claire Hagen, Co-Founder of the <a data-gid="gid://syiq/Company/8734" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Armada Club (Company)">Armada Club</a>.The concept also extends to the use of onboard amenities such as gyms, spas and wellness facilities. “I see the wellness side becoming equally as popular as dining, because some of the best gyms, spas and facilities in the world are onboard,” she added. “Cryotherapy chambers, workout studios and hyperbaric oxygen therapy are built into the fabric of the yacht.”<img src="https://photo-assets.superyachttimes.com/photo/388131/image/large-f8fe453f665f95111a08dda7eac3adde.jpg" data-gid="gid://syiq/Photo/388131">The concept also reflects broader trends among ultra-high-net-worth individuals, where privacy and security have become increasingly significant considerations when hosting private gatherings or events.“I have spent my whole career around some of the most recognised people in the world, and privacy is a real need,” commented Jonny Harris, Founding Director, <a data-gid="gid://syiq/Company/8734" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Armada Club (Company)">Armada Club</a>. “For many, going out for a meal is not an option. Even when they hire private spaces, there is always a risk to privacy.”<img src="https://photo-assets.superyachttimes.com/photo/388130/image/large-e362ac365769c05826da8d2d726155b7.jpg" data-gid="gid://syiq/Photo/388130">According to <a data-gid="gid://syiq/Company/8734" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Armada Club (Company)">Armada Club</a>, yacht owners can also benefit from the arrangement by generating additional revenue through hosting events while their vessels are not in use. “From a crew perspective, this is also a good way to improve service and train greener crew without the pressure of delivering a full week charter from day one,” added Captain Alistair BestThe concept aims to differ from fractional ownership schemes or yacht syndicates, instead focusing solely on providing members with short-term access to yachts for dining and wellness experiences.Membership applications, yacht participation enquiries and partnership opportunities are currently open.(All images courtesy of Armada Club.)

Armada Club launches private members’ club for yachts

The new private members concept, Armada Club has been launched, offering access to a global fleet of yachts for private events. 