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Bob Saxon Consultancy

A year after launching his newest venture, industry expert Bob Saxon announces today that he has renamed the Bob Saxon Consultancy (BSC) to Bob Saxon Consulting Services, a brand identity more fully descriptive of his client work and tireless industry pro bono efforts. Further, Saxon is announcing the launching of his new web site, <a target="_blank" href="http://www.bobsaxon.net">www.bobsaxon.net</a> Please visit the site for a complete description of Bob Saxon Consulting Services capabilities, a review of clients and testimonials, a listing of news and events and contact information.Bob Saxon Consultancy +1 954 224 5307 <a href="mailto:bob@bobsaxon.net?subject=Bob%20Saxon%20Consultancy%20on%20SuperyachtTimes.com">bob@bobsaxon.net</a>

Bob Saxon launches new website

The Bob Saxon Consultancy (BSC) have announced that Bob Saxon will present Re-Tooling the Machinery at the Florida Yacht Brokers Association’s (FYBA) Educational Charter Seminar, 13 August 2009 from 9:45 am-5:30 pm at Hugh’s Culinary, 2351 N.E. 12th Terrace, Oakland Park, Florida. Presented as Yacht Charters—The Best Kept Secret, Let it out of the Bag!, the FYBA Charter Professionals Committee has orchestrated comprehensive talks for every aspect of the charter business. Bob Saxon, specifically, will conduct an interactive session for yachting professionals that explores essentials for competing and succeeding in the current and future charter market. Further, he’ll examine sales strategies and the readiness of the broker segment as the yachting industry rebounds. “Without flinching, we’ll take the kind of hard look at the state of the charter business that will help brokers manage in the current economy. Then, we’ll review the fundamental basics required to be a success in charter sales, including preparedness, knowledge of the market and other core aptitudes necessary to closing the deal,” says Saxon. Rounding out a full day of presentations, topics include: • Port Louis Marina, Grenada: The Spice of the Caribbean • A Luxury Marketing Panel discussing How Well Do You Know the High End Market?, The World is Listening. What Do You Want to Say?, Social Marketing: What it Can Do for Business! and Web Site, Print Media, Branding • Electronic Signatures • Back to the Basics: Focus on Customer Service to Make Your Business a Success. Bob Saxon Consultancy +1 954 224 5307 <a href="mailto:bob@bobsaxon.net?subject=Bob%20Saxon%20Consultancy%20on%20SuperyachtTimes.com">bob@bobsaxon.net</a>

Bob Saxon to present Re-Tooling the Machinery at FYBA's August Charter Seminar

The Bob Saxon Consultancy (BSC) has announced today that integral to it's services is providing the large yacht industry with key strategies to weather current economic uncertainty. New clients, including International Maritime Associates and Synchrony Yachts, are quickly taking advantage of BSC's capabilities. More, Bob recently presented some of these ideas to the United States Superyacht Association (USSA) and he is oft-quoted in both marine and general business media. "Today’s yachting scene has no precedence says Saxon. The dynamics of operating a marine-related businessand perhaps even megayacht ownership itself should be examined in order to cope and prepare for this demanding marketplace. The exercise should be to position and plan for the company in a manner that not only enables it to survive, but to thrive as the market recycles." To prepare for market recovery, BSC offers both specific strategies to its clients while also having a number of presentations prepared for delivery to companies, associations and industry forums. These more generalized topics include "In a Down Market, Recognizing the Superyacht Industry's Continuing Expansion", "Ten Strategies to Generate Business", "Differentiating Yourself from Your Competitors", "Personalizing your Products and Services", and more. After his recent USSA appearance, association members like Nancy (Button) Latinette, a yacht charter broker, commented, I thought your speech was inspiring and enjoyed hearing your perspective on the yacht charter industry. The Bob Saxon Consultancy is also pleased to announce several new clients. The first, Synchrony Yachts, approached Bob to serve in an advisory capacity (in addition to sitting on the Synchrony Board of Directors) as they were preparing to launch their luxury yacht ownership program. James Henderson, Chief Executive, Synchrony Yachts, comments, With over 30 years of experience and a sterling reputation in the industry, Bob Saxon is advising Synchrony on developing and refining its business model, including yacht specifications and yacht management, as well as operations policies for the Synchrony program. Bob is a consummate professional; he has wealth of industry knowledge and a tremendous network, with a rolodex of owners, captains and industry professionals literally a phone call away. He is tenacious, dependable and a real pleasure to work with. BSC is also providing consulting services to International Maritime Associates (IMA), the owner's advocacy firm. Adrian Farmer, IMA's CEO, comments, Bob Saxon's experience within the yachting industry has assisted International Maritime Associates to develop strategies in the ever-changing and challenging environment of the business. His knowledge has allowed our team to focus on important issues and services to better serve our current and future clientele. Any discussion with Bob is a benefit to all involved in yachting: owners, businesses and crew alike. Bob Saxon Consultancy +1 954 224 5307 <a href="mailto:bob@bobsaxon.net?subject=Bob%20Saxon%20Consultancy%20on%20SuperyachtTimes.com">bob@bobsaxon.net</a>