Netherlands

Borg Consulting

At <a data-gid="gid://syiq/Company/4509" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="SuperYacht Times (Company)">SuperYacht Times</a>, our mission has always been to keep the superyacht industry updated with the latest news, accurate data, and smart yachting solutions. We established <a href="https://www.sytstrategy.com/" rel="noopener noreferrer" target="_blank" title="">SYT Strategy</a> to better support our clients as they face increasingly complex strategic decisions. Grounded in leading intelligence and deep industry expertise, <a href="https://www.sytstrategy.com/" rel="noopener noreferrer" target="_blank" title="">SYT Strategy</a> is well positioned to help you navigate the superyacht market with clarity and confidence. Drawing on our unrivalled data, comprehensive market insights and decades of experience within the industry, we ensure that every decision is informed, strategic and focused on unlocking value for your business.<img src="https://photo-assets.superyachttimes.com/photo/204505/image/large-9e9aa8702050156af03b268eef2d599a.jpg" data-gid="gid://syiq/Photo/204505">Grounded in leading intelligence and deep industry expertise, <a href="https://www.sytstrategy.com/" rel="noopener noreferrer" target="_blank" title="">SYT Strategy</a> is well positioned to help you navigate the superyacht market with clarity and confidence.1. Built on a foundation of industry-leading data.We own the largest and most accurate database for the superyacht industry, developed over 20+ years to deliver unparalleled insights. Our Intelligence team is constantly expanding and refining our intelligence system, ensuring that <a href="https://www.sytstrategy.com/" rel="noopener noreferrer" target="_blank" title="">SYT Strategy</a> is powered by the most current and actionable data available.&nbsp;2. Backed by a strong network of industry relationships.Over the past 20 years, we have built broad and personal relationships with yachting industry experts and decision-makers, including brokers, shipyards, captains, owners, and investors, globally. This network offers us direct access to the latest industry news and insights. &nbsp;<img src="https://photo-assets.superyachttimes.com/photo/206970/image/large-2380e333a6a32ec0ba6fcd82b717c21c.jpg" data-gid="gid://syiq/Photo/206970">3. Led by a highly skilled and experienced team.<a href="https://www.sytstrategy.com/" rel="noopener noreferrer" target="_blank" title="">SYT Strategy</a> is a partnership between <a data-gid="gid://syiq/Company/4509" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="SuperYacht Times (Company)">SuperYacht Times</a>, a team with proven experience in the form of seasoned yachting professionals and former strategy consultants from top firms, and <a data-gid="gid://syiq/Company/8242" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Borg Consulting (Company)">Borg Consulting</a>, a strategic consulting firm that focuses on solving challenges with data and AI. <a data-gid="gid://syiq/Company/8242" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Borg Consulting (Company)">Borg</a> also brings superyacht expertise, evidenced by the economic impact report that they develop annually for the <a data-gid="gid://syiq/Company/2589" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Superyacht Builders Association (SYBAss) (Company)">Superyacht Builders Association (SYBAss)</a>.&nbsp;4.&nbsp;Trusted&nbsp;by key players across the industry.<ul><li>We are the official superyacht data and intelligence partner of the <a data-gid="gid://syiq/Company/1429" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Monaco Yacht Show (Company)">Monaco Yacht Show</a>.</li><li>We are the official data source for the <a data-gid="gid://syiq/Company/2589" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Superyacht Builders Association (SYBAss) (Company)">Superyacht Builders Association (SYBAss)</a>.</li><li>Annually, we publish the leading report in the superyacht industry, <a href="https://www.superyachttimes.com/market-reports/the-state-of-yachting-2025" rel="noopener noreferrer" target="_blank" title="">The State of Yachting</a>, providing key trends and insights.</li></ul><img src="https://photo-assets.superyachttimes.com/photo/340276/image/large-59f32b4538aefb6aa2f02801c4370237.jpg" data-gid="gid://syiq/Photo/340276">5. Specialists on the Middle Eastern and Asian markets.&nbsp;As well as attending many yacht shows and other events annually, we host the <a data-gid="gid://syiq/Event/280" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Gulf Superyacht Summit - 2025">Gulf Superyacht Summit (GSS)</a> and the <a data-gid="gid://syiq/Event/270" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Asia-Pacific Superyacht Summit - 2025 - 2nd Edition">Asia-Pacific Superyacht Summit (APSS)</a> where we bring together industry leaders to share insights on key trends, challenges, and opportunities shaping the sector. We keep the industry informed and ahead of the curve with our key market reports, the Asia-Pacific Superyacht Report and the Gulf Superyacht Report, produced annually, and news delivered by our full- time reporter on these markets.&nbsp;6. Committed to serving the broader yachting industry ecosystem.At SuperYacht Times, we are constantly exploring new ways to deliver greater value to our industry. We recently acquired <a href="https://www.marinaworld.com/" rel="noopener noreferrer" target="_blank" title="">Marina World</a>, the leading international B2B publication dedicated to the marina and waterfront industry, and we’re expanding our marina editorial and research team. <img src="https://photo-assets.superyachttimes.com/photo/25869/image/large-be0ca6ac405b4c42e4bdcf910c97ce4e.jpg" data-gid="gid://syiq/Photo/25869">How can we help you?With our unique blend of data, network, expertise, and partnerships, we provide a wide range of strategy consulting services to support your needs.&nbsp;Core Solutions: Core solutions are the foundation of what we do. They draw on our robust data and extensive industry network to deliver clear, actionable insights that help clients navigate decisions with confidence.&nbsp;<ul><li>Market analysis: Gain a deep understanding of the yacht market, buyer demographics, preferences, and emerging trends.&nbsp;</li><li>Brand analysis: Understand how your brand performs compared to your competitors.</li><li>Market positioning studies: Define your edge in the market, using data-driven insights.&nbsp;</li><li>Data requests:&nbsp;Obtain tailored data reports to assist in your own analyses.</li></ul>Advisory Services: Our Advisory Services are designed to support high-stakes decision-making. Through these projects we deliver tailored guidance to help clients evaluate opportunities, mitigate risks, and build strategies to unlock value in the superyacht market.<ul><li>Nautical tourism development: We advise governments and private entities on developing successful yachting tourism initiatives.</li><li>Market entry studies:&nbsp;Have confidence in your decision to expand into new markets.</li><li>Growth strategy: Understand your market potential to develop clear growth plans.</li><li>Economic impact assessments: Measure the broader economic impact of your initiatives on local communities and the national economy.</li><li>Valuations: Secure accurate valuations for marinas and shipyards. </li></ul>Whether you’re an existing superyacht market player or looking to enter the industry, we’re excited to work with partners navigating change, growth, and opportunity. Get in touch to understand how <a href="https://www.sytstrategy.com/" rel="noopener noreferrer" target="_blank" title="">SYT Strategy</a> can support you.&nbsp;<img src="https://photo-assets.superyachttimes.com/photo/30214/image/large-a8ee21972a91ea952f6fc2da893c5d58.jpg" data-gid="gid://syiq/Photo/30214">

Why You Should Work With SYT Strategy

We take a look at six reasons why you and your business should work with SYT Strategy