The Netherlands

Critical Minds

Chances are, if you are reading this article, whether you realise it or not, you may be part of a ‘cosy’ culture at work. Alongside the big players in the yachting industry, there are a large number of shipyards in the Netherlands with between 50-200 employees. Often family-owned and offering their clients the best of Dutch craftsmanship, these companies usually have a dynamic that can be described as ‘cosy’.<img src="https://photo-assets.superyachttimes.com/photo/205940/image/large-cdd5496bf36f6dd62602fd6a164f9252.jpg" data-gid="gid://syiq/Photo/205940">So, what is a ‘cosy culture? ’In short, this can be defined as a culture in which employees know each other very well, work effectively together – as a result of short communication lines and increased autonomy in how they operate – and experience a high sense of ownership towards their work. But what are the pros and cons of this particular culture for a business, and how does it affect both the employees and employers? Here, we speak to the experts at the project and consultancy management firm <a data-gid="gid://syiq/Company/5128" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a> to delve deeper into this question, which is a hot topic of discussion in the ever-growing superyacht industry.&nbsp;Cosying up - The pros:&nbsp;<ul><li>Loyal employees. As <a data-gid="gid://syiq/Company/5128" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a> explain, a key advantage of a cosy culture is that, thanks to the autonomy people experience whilst working in this environment, employees feel strongly connected to their work and benefit from a clear sense of ownership, thus leading to motivated workers with high loyalty.</li><li>Knowledge and skills sharing. Thanks to this strong sense of loyalty, employees are more likely to do more than one task, meaning that an engineer might also undertake some work prep and a sales worker might also do some engineering. Indeed, the planner in a project might also act as a controller. This is in line with the lean principles of &nbsp;‘de-specialisation’ which lead to continuity in business processes. &nbsp;The result of this? Employees will often have a greater understanding of each others’ tasks, resulting in more knowledge sharing and fewer critical tasks for the company.</li><li>Staff retention. Employees often work for a long period of time within this kind of culture because they feel at home. They can also often easily switch between roles and tasks as there is overlap between them, resulting in new challenges.</li></ul><img src="https://photo-assets.superyachttimes.com/photo/205943/image/large-4b401dc83d18509ac260da5b237dce95.jpg" data-gid="gid://syiq/Photo/205943">The challenges of a ‘cosy culture’:&nbsp;<ul><li>Sharing the load. In a ‘cosy culture’, people share the workload by helping each other, resulting in tasks and responsibilities shifting between roles. As a consequence, responsibilities can get blurry, meaning that people complain more about a lack of clarity within a cosy culture. This is particularly common when projects grow in volume and/or complexity.</li><li>Mutual growth. Although managers may be accustomed to keeping up with everything themselves, this won’t necessarily work indefinitely. Today’s market innovations are faster than one man can keep up with and therefore demand a different management style.&nbsp;</li><li>Keeping up with tech. It cannot be denied: the world is changing at a rapid pace. Software is developing faster than ever and the updated technology used on each project is becoming increasingly complex. As a result, employers are increasingly relying on highly specialised workers which they can utilise to the fullest in order to keep up with this turbo-charged market. This can be a challenge to maintain whilst still keeping the feeling of a ‘cosy culture.’</li><li>In short, everyone in the company needs to flourish in order to stay ahead. This is achieved by balancing the freedom and autonomy people have in a ‘cosy’ culture with different external factors. Find out how below:&nbsp;</li></ul><img src="https://photo-assets.superyachttimes.com/photo/205942/image/large-47f573fafa98d82092c2d50cdf0968f1.jpg" data-gid="gid://syiq/Photo/205942">Top tips for managing a cosy cultureBased on their research and field experience, <a data-gid="gid://syiq/Company/5128" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a> offer four tips for successfully managing a ‘cosy culture’:1. Set clear boundaries<ul><li>Although your employees can be trusted to work with freedom, if everyone goes off in different directions, you will struggle to maintain the pace you need.&nbsp;</li><li>It may feel contradictory to have boundaries in a freer work culture, but this is not the case. Imagine water flowing in the ocean and in a river: in the ocean, the water can go in any direction, whereas in a river, all of the water is streaming in the same direction. Putting it simply, boundaries help your employees to stream together towards mutual goals and outcomes.&nbsp;</li><li>Decide as a management team to what level your company needs boundaries in order to best optimise these cohesive results.</li></ul>2. Behave accordingly<ul><li>Communicate these boundaries well and behave accordingly – This may seem easy, but make sure you give yourself some time to practice!&nbsp;</li><li>Be aware that the boundaries you set are translated at all levels of the organisation. What does it mean for a certain employee when you incorporate boundaries into the company? You can also ask yourself, how do these boundaries affect someone’s day-to-day job?&nbsp;</li><li>Lead by example. Think you don’t have any influence? Think again! You can check this by identifying your own (bad) habits as a director or manager (such as being late for meetings) and then tracking how often you see this reflected back to you in the company.&nbsp;</li></ul>3. Always maintain balance<ul><li>There is no denying that a culture of ownership is incredibly important for any business: no company can survive without it. However, maintaining a balanced approach to work is also vital.&nbsp;</li><li>We know that the route to developing a healthy culture of ownership is never straightforward: there will always be bumps in the road. If you experience these and then subsequently learn from them, it means that your business is working!&nbsp;</li></ul>4. Create a learning organisation&nbsp;<ul><li>If you are looking to keep up with today’s rapid pace of development and innovation, your organisation needs to match this by constantly adapting and developing itself.&nbsp;</li><li>How can this be achieved? By creating an organisation in which learning and development are embedded into every layer and are also visible in practice, through reflection, feedback, knowledge sharing and so on.&nbsp;</li><li>The result? Learning in both behaviour and practice which enables you to get the most out of your most valuable asset: your employees.&nbsp;</li></ul><img src="https://photo-assets.superyachttimes.com/photo/205941/image/large-ea3c9dc2f83047fb42edc669c157e0f0.jpg" data-gid="gid://syiq/Photo/205941">Keen to learn more?If you want to realise your dream project with the expert help of <a data-gid="gid://syiq/Company/5128" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a>, get in touch with the company directly using the contact details below.

Critical Minds delve into cosy culture

Critical Minds project managers and consultancy on the importance of 'cosy culture'.

Insight: How to manage a ‘cosy culture’ at work

It’s no secret that comprehensive planning sessions throughout a complex superyacht build result in a smoother process, more satisfied parties and a superior result. When under the guidance of a project and consultancy management company like <a data-gid="gid://syiq/Company/5128" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a>, however, these planning sessions can deliver even more significant impacts - including a reduced lead time. <img src="https://photo-assets.superyachttimes.com/photo/194708/image/large-afd88b05fde773c90a381993a177b64b.png" data-gid="gid://syiq/Photo/194708">While project planning sessions have typically been hosted in person, in the new normal, the vast majority have had to move online. But what impact does that have on project preparation and execution? Here, the consultancy experts at <a data-gid="gid://syiq/Company/5128" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a> share their insight into the best ways to create lead times through online planning sessions in the new normal.When it comes to yacht projects, the stakes are high. Meetings between key stakeholders in the beginning, middle, or last sprint of the construction process are the most important, often having a huge impact on the project. Until the past year, these critical meetings were conducted face-to-face, allowing for a lot to be achieved in one planning session. Since the Covid-19 pandemic, though, it is no longer practical to be all together in one room. Many questioned whether this also meant no more lead time reductions. At <a data-gid="gid://syiq/Company/5128" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a>, we didn’t accept this.<img src="https://photo-assets.superyachttimes.com/photo/194776/image/large-151070e5e5582fe03a6ca2e391113f4f.jpg" data-gid="gid://syiq/Photo/194776">As the world adjusted and our lives shifted online, various platforms have risen to the challenge and provided excellent digital spaces that bring a lot of agility into our work lives. With these new working environments comes a new way of working, and online planning sessions need to be well facilitated to deliver the same results.<img src="https://photo-assets.superyachttimes.com/photo/194777/image/large-77ca10316e2ce84ab9f15df23f311249.png" data-gid="gid://syiq/Photo/194777">Do’s for an online session 1. Find a suitable online space for both working together on the planning while still being able to talk to one another. Make sure it is accessible and fits the projects needs to ensure you create an environment to facilitate progress. 2. Establish the rules, whether it’s muting yourself while others speak or simply having your video on, establishing the rules and making sure everybody agrees beforehand is essential to maintaining a productive online planning session. 3. Preparation is vital; if you do not know the direction of the session, you cannot move on. Prepare a meeting agenda and send it to the group in advance, so everybody has a chance to come to the table well prepared. 4. Facilitate the ‘coffee machine’ talks; you can perfectly work plenary and in break-out rooms during one session. This is an excellent opportunity for people to connect and speak freely, leading to more open communication in the conversations to come - prep how you want to build this into your session and use it optimally. 5. Colour outside the lines; don’t become too rigid. Planning a project online is an entirely different way of working. That means we need to think outside the box in terms of processes and how we communicate. What works and what doesn’t? 6. Create an open culture. Facilitate time for each person to speak and allow for an open discussion to take place where people do not have to fight to be heard. 7. Most importantly: don’t forget to laugh!<img src="https://photo-assets.superyachttimes.com/photo/194458/image/large-18243651a3eff3ebf101a52786e33151.jpg" data-gid="gid://syiq/Photo/194458">What is a planning session? A planning session with <a data-gid="gid://syiq/Company/5128" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a> begins by planning your project together with all parties, establishing all details, including desired lead time reduction. All parties working on the project are present, and there is a clear set goal to achieve in the session. Within this, we plan the complete project and discuss bottlenecks right away. We talk about how we will work together and get to know each other. At the end of the session, everybody is on the same page: we know who is responsible for what, what the project’s goals are, and the possibilities for lead time reduction.&nbsp;<a data-gid="gid://syiq/Company/5128" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a> competitive advantage is that we not only focus on the process but also on the people - something in which is increasingly relevant as we continue to live and work online. Sessions with <a data-gid="gid://syiq/Company/5128" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a> are always interactive and suited to each person’s needs. We don’t strive for perfection; we strive for results.&nbsp;With an evolving global landscape meaning more and more digital collaboration, careful planning and revised processes are essential. For insight into navigating the new normal of the yachting industry and beyond, get in touch with the <a data-gid="gid://syiq/Company/5128" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a> team at the contact details below.&nbsp;

Critical minds planning sessions

Critical Minds tells SYT how their planning sessions help the process of building a superyacht.

The key to planning a superyacht project in the new normal

When a superyacht new-build project is concerned, time is money, and all those involved are working towards the anticipated launch day. There are many ways a workforce can be organised to work effectively - but an approach that particularly stands out is the one devised by project and consultancy management firm <a href="/companies/critical-minds" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a>, who state they are able to shorten the lead time of all superyacht projects. Curious to know more, SuperYacht Times investigated how the Dutch firm goes about business. Here, the team at <a href="/companies/critical-minds" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a> share their integral approach. &nbsp;<img src="https://d3w3pid64ak8v.cloudfront.net/photo/97166/image/large-8624fe8d3d867f709a497d12d47010a2.jpg" data-gid="gid://syiq/Photo/97166">With a well-developed planning stage, no matter how big the network of independent suppliers is, all will be able to work in perfect tandem to achieve their goals. Given the typical time and money constraints involved in complex projects such as yacht constructions, having fully-transparent development stages will, naturally, lead to efficiency across the board. An integral part of <a href="/companies/critical-minds" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a>' approach is the planning and control of the so-called hard side - organisational developments and change management - as well as the soft side - making structural improvements when needed.&nbsp;Remaining focussed on the people working within the projects is a way <a href="/companies/critical-minds" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a> ensures that a positive environment with increased job satisfaction is created and maintained. Stating that the key to improvement is dependent on the human factor, those at <a href="/companies/critical-minds" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a> work together to get the best results. &nbsp;<img src="https://d3w3pid64ak8v.cloudfront.net/photo/97165/image/large-1587e35edd785a47e6cf8db9850aeef9.jpg" data-gid="gid://syiq/Photo/97165">By sticking to a strategy, the lead time will inevitably be shortened. <a href="/companies/critical-minds" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a>’ strategy aimed at reducing lead times is formed of five fundamental pillars: project management and scheduling, the Lean philosophy, business technologies and organisational development, as explained further below:With supported project scheduling that is focused on critical paths and interdependencies between parties, it becomes possible to collaborate effectively towards the delivery of a new build or refit. When a plan has been made it is essential to keep monitoring and adjust according to the project’s progress. &nbsp;<img src="https://d3w3pid64ak8v.cloudfront.net/photo/97163/image/large-93c773b690b9f0c1964d3415e7dcf958.jpg" data-gid="gid://syiq/Photo/97163">With an experienced project manager with the right focus, potential deviations can be predicted and avoided. It is this person’s job to then plan for and steer teams in the right direction throughout the project which effectively reduces the lead time and costs. Clients are also offered continuous support in every way possible. &nbsp;By combining the ‘Lean’ philosophy with well-known project management theories, <a href="/companies/critical-minds" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a> is able to reach for lead time reduction across all levels. By using this philosophy as a guide, the organisation is able to develop learning capacity and continuously improve. &nbsp;<img src="https://d3w3pid64ak8v.cloudfront.net/photo/96956/image/large-fc3158ac66aa66c512f3dae043f171e0.jpg" data-gid="gid://syiq/Photo/96956">Utilising business technologies and IT solutions means that tech should be an aid to benefit a project. When used to track progression and changes, technology can help achieve the project’s goals more efficiently. &nbsp;Knowing none of this is possible without good teamwork. <a href="/companies/critical-minds" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a> believes that teams perform better and have a higher sense of satisfaction when working with time dedicated to development. As such, teamwork and positive working environments are encouraged through various techniques. &nbsp; &nbsp;<img src="https://d3w3pid64ak8v.cloudfront.net/photo/120901/image/large-3c99f57a9677ec38dcc974533d16b906.jpg" data-gid="gid://syiq/Photo/120901">Especially in today’s climate of uncertainty, nothing should be left to chance in the planning and execution of a superyacht project. If you’re interested in realising your dream project with the expert help of <a href="/companies/critical-minds" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a>, contact them directly using the contact details provided below. &nbsp; &nbsp;&nbsp;

How to reduce your yacht project lead time  

When a yacht project is concerned, time is money. Learn how to make sure your project is completed effectively and efficiently. 

How to reduce your superyacht project lead time  

After a typically-busy and successful show season full of new connections and networking, from <a href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Cannes Yachting Festival - 2019">Cannes</a> to <a href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Monaco Yacht Show - 2019">Monaco</a> to <a href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Fort Lauderdale International Boat Show - 2019">FLIBS</a>, the year has turned a corner and it’s the ideal time to look forward to the next major event to grace the industry calendar: the <a href="https://event.gg/12620/" rel="noopener noreferrer" target="_blank" title="">SuperYacht Times Party</a>. Taking place during the METSTRADE Show in Amsterdam, the <a href="https://event.gg/12620/" rel="noopener noreferrer" target="_blank" title="">SuperYacht Times Party</a> has become a go-to for players across the industry thanks to its memorable mix of entertainment and networking. With an unforgettable evening of performances, music and dancing lined up, <a href="https://event.gg/12620/" rel="noopener noreferrer" target="_blank" title="">SuperYacht Times Party</a> will open its doors to guests on 20th November from 20:30-01:00 at a new venue: Hotel Arena.<img src="/uploads/store/photo/81919/image/large-52914cdb44e26d25e70962b6b595164e.jpg" data-gid="gid://syiq/Photo/81919">Powered by <a data-gid="gid://syiq/Company/18" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Amels (Company)">Amels</a> and <a data-gid="gid://syiq/Company/1821" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Damen (Company)">Damen</a> this year as the Platinum Sponsor, other sponsors include <a data-gid="gid://syiq/Company/5431" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VP Yachting (Company)">VP Yachting</a>, <a data-gid="gid://syiq/Company/2213" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VBH (Company)">VBH</a>, <a data-gid="gid://syiq/Company/5491" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="OmniAccess S.L. (Company)">OmniAccess</a>, <a data-gid="gid://syiq/Company/1266" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Lift Emotion B.V. (Company)">Lift Emotion</a>, <a data-gid="gid://syiq/Company/2674" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="OceanLED (Company)">OceanLED</a>, <a data-gid="gid://syiq/Company/5520" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Blue International Talent (Company)">Blue International Talent</a>, <a data-gid="gid://syiq/Company/2719" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Boero YachtCoatings (Company)">Boero YachtCoatings</a>, <a data-gid="gid://syiq/Company/3560" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Hug Engineering (Company)">Hug Engineering</a>, <a data-gid="gid://syiq/Company/4947" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Xquip (Company)">Xquip</a>, <a data-gid="gid://syiq/Company/5009" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Lateral Naval Architects (Company)">Lateral Naval Architects</a>, <a data-gid="gid://syiq/Company/4703" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="RM Nautical (Company)">RM Nautical</a>, <a data-gid="gid://syiq/Company/7" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Diana Yacht Design B.V. (Company)">Diana Yacht Design</a>, <a data-gid="gid://syiq/Company/5128" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a>, <a data-gid="gid://syiq/Company/5108" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VEEM Ltd. (Company)">VEEM</a>, <a data-gid="gid://syiq/Company/1666" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="National Marine Suppliers (Company)">National Marine Suppliers</a> and <a data-gid="gid://syiq/Company/4508" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Middle Point (Company)">Middle Point</a>. <img src="/uploads/store/photo/55171/image/large-0e761fb2c9ff3e6cd1085cc6ac855e72.jpg" data-gid="gid://syiq/Photo/55171">The venue: Hotel Arena&nbsp;After raising the roof at the Escape nightclub in central Amsterdam for the last three years, the SuperYacht Times team decided that it was high time for a change. With networking vital to everything we do in yachting, we were looking to find a venue which combined the best of both worlds: the chance to connect and share ideas with key industry players and to let loose after a busy year of shows. The solution? Hotel Arena.<img src="/uploads/store/photo/80994/image/large-ffc36c73f60d9c142a78d3dfafe5c44e.jpg" data-gid="gid://syiq/Photo/80994">Situated at the edge of Amsterdam city centre and accessible through the beautiful, leafy Oosterpark, this stylish and historic hotel is situated in a monumental building, originally built as a Catholic orphanage in 1888, which has kept many of its original features to tell the fascinating history of the venue.The party itself will kick off in the Chapel, the stunning centrepiece of the venue. Afterwards, guests can wend their way through the various other party spaces specially created for the <a href="https://event.gg/12620/" rel="noopener noreferrer" target="_blank" title="">SuperYacht Times Party</a>. A fun-filled games room, a high-end network lounge and bar, a karaoke room and a nightclub in a restored ancient chapel. There is certainly something for everyone!A totally unique event space, Hotel Arena brings together a rich history with a modern vibe in one of the most sought-after areas of Amsterdam: the perfect atmosphere to take the <a href="https://event.gg/12620/" rel="noopener noreferrer" target="_blank" title="">SuperYacht Times Party</a> to the next level. <img src="https://sya.superyachttimes.com/uploads/store/photo/80989/image/large-219a024716497d87508ef93d16ba3142.jpg" data-gid="gid://syiq/Photo/80989">What to expectNaturally, we want to keep a few tricks up our sleeve, but guests of the event can expect to enjoy live music, games, karaoke, sushi, poker and roulette and much, much more. In terms of attendees, the <a href="https://event.gg/12620/" rel="noopener noreferrer" target="_blank" title="">SuperYacht Times Party</a> brings people from all parts of the industry together. You can expect to see world-renowned yacht designers, owner representatives, shipyards, yacht brokers, suppliers, captains and owners in attendance. <img src="/uploads/store/photo/55178/image/large-0177aaace65ad645220935199d29b821.jpg" data-gid="gid://syiq/Photo/55178">How do I get tickets?Since its first edition almost a decade ago, the <a href="https://event.gg/12620/" rel="noopener noreferrer" target="_blank" title="">SuperYacht Times Party</a> has grown organically over the years, beginning as a makeshift party in the SuperYacht Times Amsterdam office basement with a handful of industry friends and bringing together over 1,300 partygoers last year. This year, we have just 1000 tickets available, and they are already selling fast. With a <a href="https://event.gg/12620/" rel="noopener noreferrer" target="_blank" title="">limited number of tickets available to purchase online</a>, make sure you get yours now!&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<a href="https://event.gg/12620/" rel="noopener noreferrer" target="_blank" title=""><img src="/uploads/store/photo/45445/image/large-357f4d1f212a164e8188ffa5269a522a.png" data-gid="gid://syiq/Photo/45445"></a> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;

Get ready for the 2019 SuperYacht Times Party at Hotel Arena

The 2019 edition of the SuperYacht Times party is right around the corner. More about the event, venue and tickets on SYT!

Despite starting as an online business, SuperYacht Times has always believed in connecting with people in person. Having visited all major yachting events around the world, you will still find SYT team members at almost every yachting event.<img src="/uploads/store/photo/55171/image/large-0e761fb2c9ff3e6cd1085cc6ac855e72.jpg" data-gid="gid://syiq/Photo/55171">The desire to connect people was also the reason why the annual SuperYacht Times Party during the METSTRADE show began and has <a href="https://www.superyachttimes.com/yacht-news/over-1-300-guests-attend-the-superyacht-times-party-2018" rel="noopener noreferrer" target="_blank" title="">continued to grow</a> into a premier event in the yachting calendar. As one of the most read media publications in the industry, SuperYacht Times naturally connects people and company events have always helped to create business relationships, life-long friendships and good business opportunities.&nbsp;It is much easier to connect with people in a party scene, as doing business is more than just a deal, it is forging a relationship, and what better way to start this relationship in a fun-filled environment where everyone has a great time!<img src="/uploads/store/photo/80994/image/large-ffc36c73f60d9c142a78d3dfafe5c44e.jpg" data-gid="gid://syiq/Photo/80994">New location: Hotel ArenaThis year SuperYacht Times has chosen to host the SuperYacht Times Party at Hotel Arena - the perfect Amsterdam location for entertainment, networking and fun.Guests can enjoy the various party spaces specially created for the SuperYacht Times Party. A fun-filled games room, a high-end network lounge and bar, walk-through galleries, secret karaoke room and a nightclub in a restored ancient chapel. These spaces ensure that there is something for everyone! <img src="/uploads/store/photo/80989/image/large-219a024716497d87508ef93d16ba3142.jpg" data-gid="gid://syiq/Photo/80989">Bringing back exclusivityIn recent years, the party has grown massively. From originally hosting 50, <a href="https://www.superyachttimes.com/yacht-news/over-1-300-guests-attend-the-superyacht-times-party-2018" rel="noopener noreferrer" target="_blank" title="">last year we welcomed over 1,300 partygoers to the SuperYacht Times Party.</a> This year, only 1,000 tickets will be available to make sure all guests get the best chance to connect with one another. <img src="/uploads/store/photo/55179/image/large-003e3e34a005fd8e139c1b6f2f57d827.jpg" data-gid="gid://syiq/Photo/55179">5 reasons to sponsor the SuperYacht Times Party:1. Connect your brand with people A party is something that everyone enjoys. Being part of this event will associate all sponsors and their brand with a fun-filled evening.&nbsp;2. Be unique Don’t follow the competition! SuperYacht Times Party gives the opportunity for a company to stand out, with the added benefit of the Party being hosted during the METSTRADE. There are unique custom sponsorship solutions to suit any company.3. The best audience The SuperYacht Times Party brings people from all parts of the industry together. You can expect to see world-renowned yacht designers, owner representatives, shipyards, yacht brokers, suppliers, captains and even a few owners.4. Best event location in Amsterdam for networking With the new location and different areas, we give you the opportunity to network and converse in the many different themed rooms. These rooms also provide a new variety of branding possibilities.5. Join other industry leaders Thanks to the new party location, a lot of our <a href="https://www.superyachttimes.com/events/superyacht-times-party-2019/sponsors" rel="noopener noreferrer" target="_blank" title="">Sponsorship Packages</a> have already been sold. <a data-gid="gid://syiq/Company/18" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Amels (Company)">Amels</a> is our main sponsor once again and so far, other sponsors include: <a data-gid="gid://syiq/Company/5431" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VP Yachting (Company)">VP Yachting</a>, <a data-gid="gid://syiq/Company/2213" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Van Berge Henegouwen (Company)">VBH</a>, <a data-gid="gid://syiq/Company/5491" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title=" OmniAccess (Company)">Omni Access</a>, <a data-gid="gid://syiq/Company/1266" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Lift Emotion B.V. (Company)">Lift Emotion</a>, <a data-gid="gid://syiq/Company/2674" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="OceanLED (Company)">OceanLED</a>, <a data-gid="gid://syiq/Company/2719" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Boero YachtCoatings (Company)">Boero</a>, <a data-gid="gid://syiq/Company/3560" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Hug Engineering (Company)">HUG Engineering</a>, <a data-gid="gid://syiq/Company/4947" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Xquip (Company)">Xquip</a>, <a data-gid="gid://syiq/Company/5009" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Lateral Naval Architects (Company)">Lateral</a>, <a data-gid="gid://syiq/Company/4703" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="RM Nautical (Company)">RM Nautical</a>, <a data-gid="gid://syiq/Company/7" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Diana Yacht Design B.V. (Company)">Diana Yacht Design</a>, <a data-gid="gid://syiq/Company/5128" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Critical Minds (Company)">Critical Minds</a> and <a data-gid="gid://syiq/Company/5108" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VEEM Ltd. (Company)">VEEM</a>. <img src="/uploads/store/photo/55172/image/large-1cfa23cc624e86b661ab925a3ab438f2.jpg" data-gid="gid://syiq/Photo/55172">To make an enquiry about the sponsorship options please contact <a href="mailto:sales@superyachttimes.com">sales@superyachttimes.com</a>.Tickets will be on sale soon!

SuperYacht Times Party 2019: ready to connect the industry

SuperYacht Times has always believed in connecting with people in person, and this year's SuperYacht Times Party will continue to do just that. 