United Kingdom

HFW Yachts

<a data-gid="gid://syiq/Company/5064" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Breed Media (Company)">Breed Media</a> has announced the confirmed speakers and topics for this year’s <a data-gid="gid://syiq/Event/230" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Superyacht Marketing Roadshow">Superyacht Marketing Roadshow</a>. Taking place in London at the Everyman Theatre, Borough Yards on 11 April, the Roadshow is designed to enlighten and empower the ever expanding superyacht marketing community.<img src="https://photo-assets.superyachttimes.com/photo/305123/image/large-6b0bea985608c1de72ea6869b7871041.jpg" data-gid="gid://syiq/Photo/305123">The <a data-gid="gid://syiq/Event/230" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Superyacht Marketing Roadshow">Superyacht Marketing Roadshow</a> aims to bring together a strong mix of topics, views and opinions to the day, with a wide range of speakers from across the industry. The talks will be moderated by media partners <a data-gid="gid://syiq/Company/4509" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="SuperYacht Times (Company)">SuperYacht Times</a> and <a data-gid="gid://syiq/Company/344" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Boat International (Company)">Boat International</a>, ensuring comprehensive coverage and exposure across various platforms. &nbsp;<img src="https://photo-assets.superyachttimes.com/photo/305166/image/large-e17ca1ff78a01e95fd0c8e55821a0257.png" data-gid="gid://syiq/Photo/305166">Tim Davis- Partner &amp; Chief Marketing Officer,&nbsp;<a data-gid="gid://syiq/Company/159" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burgess (Company)">Burgess</a>Tim is a highly experienced commercial marketer who has spent many years working for high-profile brands across multiple industries. Tim leads the global <a data-gid="gid://syiq/Company/159" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burgess (Company)">Burgess</a> marketing function covering all marketing disciplines and specialises in bringing destinations and experiences to life for an UHNW audience.<img src="https://photo-assets.superyachttimes.com/photo/305176/image/large-63a2670d3c73cd1432a7b6ae05fba256.png" data-gid="gid://syiq/Photo/305176">Jamie Edmiston- CEO,&nbsp;<a data-gid="gid://syiq/Company/124" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Edmiston (Company)">Edmiston</a>Jamie Edmiston is a prominent figure in the world of luxury yachting, renowned for his expertise and leadership within the industry at <a data-gid="gid://syiq/Company/124" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Edmiston (Company)">Edmiston</a>. Jamie Edmiston has established himself as a trusted advisor, guiding discerning clientele through the intricate process of acquiring or chartering their dream vessels.Jamie Hammick- Television DirectorJamie Hammick found his calling in 2006 when he joined the BBC as a Producer. Since then he's worked for all the major UK broadcasters on a wide range of high profile programmes including Top Gear, Jamie Oliver's Friday Night Feast, Crimewatch and even Blue Peter.<img src="https://photo-assets.superyachttimes.com/photo/305119/image/large-fe868b3976d040c6a67602fa00f76d25.jpg" data-gid="gid://syiq/Photo/305119">James Kandutsch- CEO,&nbsp;<a data-gid="gid://syiq/Company/4664" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Studio Indigo (Company)">Studio Indigo</a>Serving as the CEO of a leading yacht and interior design studios, Kandutsch leads groundbreaking projects that push the boundaries of innovation and luxury. With a career spanning decades, he has garnered acclaim for his visionary approach to yacht design, seamlessly blending sophisticated interiors with timeless elegance.Steve Lopez- Owner's Representative of&nbsp;<a data-gid="gid://syiq/Yacht/3834" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="King Benji46.7m (153'3&quot;)Dunya Yachts2024">King Benji</a>Steve has been a Captain on superyachts over 40 metres for almost a decade. During this time he was approached by a number of charter guests to manage their refits and new builds so he moved in to the role of Owners Representative and has now successfully completed a range of different projects. His most recent project has seen him spend the last six years working with a new generation of US owner to build the 46.7-metre <a data-gid="gid://syiq/Company/928" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Dunya Yachts (Company)">Dunya</a> superyacht <a data-gid="gid://syiq/Yacht/3834" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="King Benji46.7m (153'3&quot;)Dunya Yachts2024">King Benji</a>. Recently delivered from the Pendik shipyard, Istanbul, <a data-gid="gid://syiq/Yacht/3834" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="King Benji46.7m (153'3&quot;)Dunya Yachts2024">King Benji</a> features a highly customised interior. &nbsp;With a clear passion for creating new yachts, he has no intention to end there and is already working on a new exciting project with the <a data-gid="gid://syiq/Yacht/3834" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="King Benji46.7m (153'3&quot;)Dunya Yachts2024">King Benji</a> owner. <img src="https://photo-assets.superyachttimes.com/photo/305120/image/large-ad4659ce9441b4c79a852660faff78f0.png" data-gid="gid://syiq/Photo/305120">Jay Tooker- Co-Head of Yachting,&nbsp;<a data-gid="gid://syiq/Company/5821" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="HFW Yachts (Company)">HFW Yachts</a>Jay is co-head of <a data-gid="gid://syiq/Company/5821" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="HFW Yachts (Company)">HFW</a>'s yacht team in London, he specialises in yacht and ship building, yacht and ship sale and purchase, yacht, ship and asset finance, corporate law and international trade.<img src="https://photo-assets.superyachttimes.com/photo/305177/image/large-672c82ba4e5ac212212afaf84ee2b4a1.jpg" data-gid="gid://syiq/Photo/305177">Sophia Wilson- Associate Director at Sekoya CommunicationsSophia Wilson's career spans from esteemed media outlets like The Telegraph and CNN to her pivotal role at <a data-gid="gid://syiq/Company/344" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Boat International (Company)">Boat International</a>, where she ascended to Acting Deputy Editor. Now at Sekoya Communications, she orchestrates the narratives of luxury brands, including <a data-gid="gid://syiq/Company/54" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Heesen Yachts (Company)">Heesen Yachts</a>, shaping the mainstream perception of the superyacht industry.<img src="https://photo-assets.superyachttimes.com/photo/305354/image/large-d095a18421b280d11b60e587acbe210c.jpg" data-gid="gid://syiq/Photo/305354">Felicia Andjel- Client RepresentativeWith over 14 years of experience, Felicia has held prominent roles as Head of Operations in leading multi-generation global family offices. She has overseen diverse responsibilities including, real estate and aircraft management, while also serving as an Owners Representative for bespoke Northern European builds and managing operations for prestigious vessels such as an 80-metre <a data-gid="gid://syiq/Company/64" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Oceanco (Company)">Oceanco</a> and 111-metre <a data-gid="gid://syiq/Company/23" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Lürssen Yachts (Company)">Lürssen</a>. Now, as Chief Commercial Officer at <a data-gid="gid://syiq/Company/6336" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Kitson Yachts (Company)">Kitson Yachts</a>, she channels her expertise towards expanding this vibrant family office-centric firm.<img src="https://photo-assets.superyachttimes.com/photo/305353/image/large-762aa5927880332c3638a05d7b4a228f.jpg" data-gid="gid://syiq/Photo/305353">Georgia Lewis Anderson- AI StrategistGeorgia Lewis Anderson stands at the forefront of AI content strategy and prompt engineering, renowned for her innovative contributions to major tech players. From crafting Cortana's British persona at Microsoft to spearheading the UK launch of Google Assistant, Georgia has been instrumental in shaping conversational AI experiences. Notable projects include Luna, an award-winning AI theatrical experience for WeTransfer. Beyond AI, Georgia's broadcasting ventures, including presenting for Apple Music and the BBC, and her BBC Radio 4 documentary, 'Make Me a Programme,' underscore her diverse expertise. Through workshops for corporate clients and her newsletter, What The Tech, Georgia continues to bridge the gap between technology and everyday life while advising global tech brands on AI content strategies.Robert Gleed and Jeff Brown- Founders of&nbsp;<a data-gid="gid://syiq/Company/5064" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Breed Media (Company)">Breed Media</a>Company founders Robert Gleed and Jeff Brown entered the superyacht industry in 2003. Since then Jeff has become one of the industry’s most successful photographers and film directors and Robert one of the industry’s most knowledgeable and astute marketing professionals.<img src="https://photo-assets.superyachttimes.com/photo/42677/image/large-8cf7fe5fba6e300313503c7c727c372b.jpg" data-gid="gid://syiq/Photo/42677">Topics of discussionDuring the <a data-gid="gid://syiq/Event/230" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Superyacht Marketing Roadshow">Superyacht Marketing Roadshow</a>, a range of topics will be covered which give the speakers the opportunity to discuss their views and opinions on a diverse array of subjects.• The Client Perspective: Discovering firsthand which marketing strategies are effective and which are not, directly from the individuals we engage with - the very individuals we present our pitches to.• The Marketing Challenge: Whether you are marketing yachts, services or supplies it can be tough in our industry to get the right message to the right person.• Creating a Lasting Brand: How to not only create a superyacht brand but ensure it continues to evolve and attract new clients.• The Future: AI is already here, but are we prepared and do we really know how to maximise its benefits in marketing?• The Creative Minefield: Including the secrets to creating the very best media and who really owns it.<img src="https://photo-assets.superyachttimes.com/photo/304969/image/large-c37b09e3d54776fac4d381ee603ce343.jpeg" data-gid="gid://syiq/Photo/304969">Schedule for the DayThe final schedule for the day will be announced closer to the date, but registration starts at 08:30, with the day officially starting around 09:15. A coffee break will take place before heading into lunch around 13:00 for half an hour. The <a data-gid="gid://syiq/Event/230" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Superyacht Marketing Roadshow">Superyacht Marketing Roadshow</a> will then dive back into the afternoon sessions, wrapping up around 17:30 with some post-event drinks.<img src="https://photo-assets.superyachttimes.com/photo/304968/image/large-9323562ecdc350ad1ff98c360adaab6b.jpeg" data-gid="gid://syiq/Photo/304968">SponsorsThe <a data-gid="gid://syiq/Event/230" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Superyacht Marketing Roadshow">Superyacht Marketing Roadshow</a> has a range of sponsors for this year’s event, with Tahiti Tourisme announced as the latest to join as a Silver Sponsor. A full list of sponsors can be found below:Read: <a data-gid="gid://syiq/Article/59590" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Tahiti Tourisme joins Superyacht Marketing Roadshow as Silver Sponsor (2024-03-14 09:00:00 +0100)">Tahiti Tourisme joins Superyacht Marketing Roadshow as Silver Sponsor</a>This event will bring together a unique group of people from nearly every sector of the superyacht industry. People who have a shared interest in growing the industry as whole through exceptional marketing. Numerous opportunities will be available for delegates to engage and share thoughts and ideas.

Superyacht Marketing Roadshow 2024 topics and speakers announced

Breed Media has announced the confirmed speakers and topics for this year’s Superyacht Marketing Roadshow 2024.

New speakers announced for inaugural Superyacht Marketing Roadshow 2024

The timely topic of the charter market formed the discussion of the third SuperYacht Times webinar which was hosted by yachting expert Hein Velema. In a bid to keep the industry informed in such uncertain times, SuperYacht Times brought together an expert panel to share insights into their side of the charter market and shed some light on the outcome of the thousands of charter contracts signed, or due to be signed, this year.&nbsp;For 45-minutes, <a data-gid="gid://syiq/Company/124" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Edmiston (Company)">Edmiston</a> CEO Jamie Edmiston, charter broker for <a data-gid="gid://syiq/Company/6" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Camper & Nicholsons International (Company)">Camper &amp; Nicholsons</a> Barbara Dawson, Jessica Taylor, solicitor at <a data-gid="gid://syiq/Company/5821" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="HFW Yachts (Company)">HFW</a> and <a data-gid="gid://syiq/Company/4547" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Thompson Westwood White Yachts (Company)">Thompson Westwood &amp; White Yachts</a>’ charter manager James Graham-Cloete sat in discussion with over 500 participants listening in. For those who didn’t manage to make the webinar, catch up here on the best bits and take some key points away on what the current situation is, and what those on the panel predict for the future. &nbsp;<iframe width="640" height="360" src="https://player.vimeo.com/video/402853498" frameborder="0" allowfullscreen="" class="fr-draggable"></iframe>The current situationJames Graham-Cloete, <a data-gid="gid://syiq/Company/4547" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Thompson Westwood White Yachts (Company)">Thompson Westwood &amp; White Yachts</a>: “We were about 50% up on bookings by the end of February for the 2020 season and 50% up as a company compared to the year before. But now in light of the corona-crisis, the number of general charter inquiries coming in was already down by around 50% by early March and in the last week or so we are down by approximately 95%. Certainly now more and more of our bookings are looking to postpone their charters to later in the season or to 2021. For the very few requests we are still getting for charter, as some think it is safer to be onboard somewhere, the safest thing is to say no.”Barbara Dawson, <a data-gid="gid://syiq/Company/6" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Camper & Nicholsons International (Company)">Camper &amp; Nicholsons</a>: “Right now I'm dealing with the high-risk charter clients that were supposed to be cruising in April and June. I have had very few issues and we've been able to negotiate and work out between the parties. Everybody appreciates the situation the world is in right now.”Jessica Taylor, <a data-gid="gid://syiq/Company/5821" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="HFW Yachts (Company)">HFW</a>: “The MYBA contracts have been around for quite a long time and enables a lot of charters to be signed with very little or no legal input at all. But in this instance, we’ve got a very unusual situation and the MYBA contract probably doesn't protect charters as much as they would like due to its force majeure clause. This clause protects against events which are beyond the reasonable control of the parties. The charterer can lose their first deposit or the second instalment, depending on how many instalments there are and, whether those instalments have fallen due. The contract doesn't expressly give the charterer a right to cancel for a force majeure event - this in particular is what we've been advising on a lot in these recent weeks.”Jamie Edmiston, <a data-gid="gid://syiq/Company/124" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Edmiston (Company)">Edmiston</a>: “We've had a couple of charters which have been cancelled or were forced to cancel at the last minute. In both instances, we were fortunate to have all parties realise that this was due to special circumstances. Since the coronavirus crisis started we have seen very few enquiries, if any, and there has been a significant drop in the last four weeks and revenue has declined substantially; which I suspect will be the case for some time. I think there is so much uncertainty about what is going to happen.”<img src="/uploads/store/photo/100173/image/large-ed800409bc79b62a64c1a4c2636114ee.jpg" data-gid="gid://syiq/Photo/100173">Predictions for the future&nbsp;James Graham-Cloete, <a data-gid="gid://syiq/Company/4547" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Thompson Westwood White Yachts (Company)">Thompson Westwood &amp; White Yachts</a>: “My instinct is that we're going to see restrictions in place across the globe for months to come. I am hopeful that the worst part will be over by the summer and there will still be a small amount of business to be done in September. If so, we will have to be prepared to act quickly and plan for owners and crew. I think we will be lucky to do 25% of a normal summer's business, but nobody knows what will happen.”Barbara Dawson, <a data-gid="gid://syiq/Company/6" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Camper & Nicholsons International (Company)">Camper &amp; Nicholsons</a>: “The whole industry has the opportunity to concentrate on negotiations. It's our duty. We need to do our due diligence here and as brokers, it is important to look at both sides of the scenario. The MYBA Addendum has given several different clauses for brokers to use accordingly - it is not necessarily to be used in its entirety as it depends on each situation and what's negotiated.”Jessica Taylor, <a data-gid="gid://syiq/Company/5821" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="HFW Yachts (Company)">HFW</a>: “Every contract is fact or case-specific, but the current COVID-19 crisis should supersede the force majeure provision. The doctrine of frustration in a contract is the last resort. The MYBA agreement is subject to this under English Law and applies if a contract becomes absolutely impossible to perform or illegal. In instances where you have a force majeure clause in a contract, very often the courts are reluctant to find that frustration applies because there has already been consideration of force majeure. Only if the courts or the arbitrators for the contract decided to be more lenient because of the terrible situation that the world is facing during the pandemic, then only is there a chance.”Jamie Edmiston, <a data-gid="gid://syiq/Company/124" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Edmiston (Company)">Edmiston</a>:&nbsp;“I think when things do improve, people will want to get back on yachts and yachting will survive. There may be some opportunities for charters to take place later on in the season but for the early part of the summer, charters will be limited, if not completely written off. Now, we have to adapt our businesses, and the lack of charter income is going to mean we have to adapt the way we run. Hopefully, we can offset some of the loss in charter via sales transactions, which we believe there will be the opportunity to do so as yachts, we think, will come on to the market across the board whether they're on the charter market already or not. A yacht is a highly discretionary purchase and so owners may sell and come back into the market again in a couple of years.” To catch up on the previous SuperYacht Times webinars or to see the full upcoming programme,&nbsp;<a href="https://www.superyachttimes.com/yacht-news/superyacht-times-webinar-programme" rel="noopener noreferrer" target="_blank" title="">click here.</a> &nbsp;

SuperYacht Times Webinar recap: The charter market and COVID-19

The timely topic of the charter market formed the discussion of the third SuperYacht Times Webinar series. Catch up here.

In a bid to keep the superyacht industry informed and connected during these unusual circumstances, yachting expert Hein Velema approached SuperYacht Times with the idea of hosting a series of free online seminars. Following the success of the first webinars, the series will continue tomorrow, Tuesday 31 March at 16:00 in Europe or 10:00 in Florida, United States. This SuperYacht Times Webinar will focus on the Charter Market along with four special guests. The interactive session will last 45 minutes and all attendees are able to submit questions to the panel once registered <a href="https://us04web.zoom.us/webinar/register/WN_BoUiDc7UTnu3DpYwdnC8ZQ" rel="noopener noreferrer" target="_blank" title="">here</a>.<img src="/uploads/store/photo/69940/image/large-c348c748e4fe265a4355757b8b33e9e4.jpg" data-gid="gid://syiq/Photo/69940">The charter market has grown immensely over the last few years and, as one of the most important sectors of the market, its growth is integral to the success of the industry. Amid the COVID-19 virus crisis, many questions have emerged regarding the impact of today’s circumstances on the charter market, its future outlook and the changes that can be expected. <img src="/uploads/store/photo/69988/image/large-e5de394c61cf3a6b29fbcc9408e9bf14.jpg" data-gid="gid://syiq/Photo/69988">To help shed light on the situation and provide a more in-depth discussion on this topic, Hein has invited four key industry players to share insight on the state of the charter market.&nbsp;<ul><li>Jamie Edmiston, CEO, <a data-gid="gid://syiq/Company/124" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Edmiston (Company)">Edmiston</a></li><li>Barbara Dawson, Charter Broker, <a data-gid="gid://syiq/Company/6" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Camper & Nicholsons International (Company)">Camper &amp; Nicholsons&nbsp;</a></li><li>Jessica Taylor, Solicitor,&nbsp;<a data-gid="gid://syiq/Company/5821" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="HFW Yachts (Company)">HFW</a></li><li>James Graham-Cloete, Charter Manager, <a data-gid="gid://syiq/Company/4547" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Thompson Westwood White Yachts (Company)">Thompson Westwood &amp; White Yachts</a></li></ul>The sessions are free to attend, however, participants are required to register <a href="https://us04web.zoom.us/webinar/register/WN_BoUiDc7UTnu3DpYwdnC8ZQ" rel="noopener noreferrer" target="_blank" title="">here</a>.

SuperYacht Times Webinar series continues with 'Charter Market'

The third SuperYacht Times Webinar will focus on the Charter Market on Tuesday 31 March at 16:00 (CET).