Hong Kong

Sanlorenzo Asia-Pacific

The third edition of the <a data-gid="gid://syiq/Event/325" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Asia-Pacific Superyacht Summit - 2026 - 3rd Edition">Asia-Pacific Superyacht Summit</a> concluded in Kobe, Japan last month with nearly 200 attendees and 34 speakers attending the two-day conference.&nbsp; <iframe width="640" height="360" src="https://www.youtube.com/embed/EThtbaZ_yVs?&amp;wmode=opaque" frameborder="0" allowfullscreen="" class="fr-draggable"></iframe> Each year, the <a data-gid="gid://syiq/Event/325" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Asia-Pacific Superyacht Summit - 2026 - 3rd Edition">Asia-Pacific Superyacht Summit</a> brings together industry leaders, yachting clients and key stakeholders with the shared goal of positioning the Asia-Pacific as a leading superyacht market and cruising destination.This year, visitors were able to take part in 14 and a half hours of networking, alongside nearly nine hours of panels and talks, with topics ranging from developing Japan as a superyacht destination, to how superyacht purchasing patterns are evolving in the Asia-Pacific region.Other topics and talks included Q&amp;As about understanding Japanese superyacht clients and Japanese business culture, as well as how Kobe is becoming a regional gateway for superyacht operations. <img src="https://photo-assets.superyachttimes.com/photo/395607/image/large-5fd67c82000e823a5f989810b704e62c.jpg" data-gid="gid://syiq/Photo/395607">In 2024, plans were announced for the construction of Kobe Marina, a purpose-built superyacht marina intended to support Kobe’s wider waterfront regeneration ambitions. The summit allowed key stakeholders to discuss the development of this project, assessing how it could strengthen the city’s role as a gateway for yachts operating in Japanese waters.“When we found out about Kobe being an opportunity, we just jumped at it!” commented Nigel Beatty, Founder of <a data-gid="gid://syiq/Company/1317" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Yachtzoo (Company)">Yachtzoo</a> Japan. “It’s going to be one of the premier marinas, especially in the Asia-Pacific region, if not, marinas in the world.”&nbsp;Read more: <a data-gid="gid://syiq/Article/65205" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Kobe Marina: Progress update on Japan’s first dedicated superyacht marina (2026-01-22 12:45:00 +0100)">Kobe Marina: Progress update on Japan’s first dedicated superyacht marina</a><img src="https://photo-assets.superyachttimes.com/photo/395606/image/large-ce1759bf15132239c1d25b1d84922f3d.jpg" data-gid="gid://syiq/Photo/395606">The conference also included the return of the highly-successful <a data-gid="gid://syiq/Event/325" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Asia-Pacific Superyacht Summit - 2026 - 3rd Edition">Asia-Pacific Superyacht Summit</a> Dinner on the first evening. Held at the La Suite Le Pan Building, just five minutes from the venue, more than 146 guests arrived for welcome drinks at the Rooftop Bar before sitting down for a full-course dinner in La Terrace Hall.“It is our third time participating in the summit,” explained Ewa Stachurska, Chief Marketing Officer at <a data-gid="gid://syiq/Company/7795" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Asia-Pacific (Company)">Sanlorenzo Asia-Pacific</a>. “We consider it absolutely crucial for the growth and evolution of our industry here in the region.”The <a data-gid="gid://syiq/Event/325" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Asia-Pacific Superyacht Summit - 2026 - 3rd Edition">Asia-Pacific Superyacht Summit</a> also unveiled the third edition of the <a href="https://issuu.com/superyachttimes/docs/asia-pacific_superyacht_summit_report_2026" rel="noopener noreferrer" target="_blank" title="">Asia-Pacific Superyacht Report</a>, which was presented during the summit. Using <a href="https://sytiq.superyachttimes.com/" rel="noopener noreferrer" target="_blank" title="">SuperYacht iQ</a> and proprietary yacht-tracking data, the report examines the region’s fleet, cruising patterns and key areas of activity.&nbsp;The report looks at how many superyachts are currently active in Asia-Pacific, where they are based, whether the regional fleet is growing, and which locations are emerging as important hotspots.<a href="https://issuu.com/superyachttimes/docs/asia-pacific_superyacht_summit_report_2026" rel="noopener noreferrer" target="_blank" title="">Download your copy of the Asia-Pacific Superyacht Report here.</a><img src="https://photo-assets.superyachttimes.com/photo/395605/image/large-95d679fad04e6a619e09a04b8783fba3.jpg" data-gid="gid://syiq/Photo/395605">“I want to say a huge thank you to all our event sponsors, including patron <a data-gid="gid://syiq/Company/7687" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="FEMA Marine (Company)">FEMA Marine</a>, event partners <a data-gid="gid://syiq/Company/212" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Benetti SpA (Company)">Benetti</a> and <a data-gid="gid://syiq/Company/1821" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Damen Yachting (Company)">Damen Yachting</a> and destination partyer Kove, along with Hiroshi Sakamoto and his team at The Inland Sea, Setouchi Tourism Authority,” commented Merijn de Waard, CEO and Founder of <a data-gid="gid://syiq/Company/4509" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="SuperYacht Times (Company)">SuperYacht Times</a>.&nbsp;“We’re very grateful for all your support and thank you to all the attendees and panellists for getting behind this year’s event. The response from across the industry has been brilliant, and we’re already looking forward to the next one.”SYT Strategy bespoke consultancyWould you like to increase your footprint in the Asia-Pacific superyacht market but are lacking the right data? The Intelligence team at <a data-gid="gid://syiq/Company/4509" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="SuperYacht Times (Company)">SuperYacht Times</a> performed extensive research specifically for the <a href="https://issuu.com/superyachttimes/docs/asia-pacific_superyacht_summit_report_2026" rel="noopener noreferrer" target="_blank" title="">Asia-Pacific Superyacht Report 2026</a> and we could do the same for your company too through SYT Strategy. Interested? Get in touch with our Sales team via <a href="mailto:sales@superyachttimes.com" title="">sales@superyachttimes.com</a><img src="https://photo-assets.superyachttimes.com/photo/384822/image/large-01a206f2bdb72f4c331b95cf173db8a6.jpg" data-gid="gid://syiq/Photo/384822">

Asia-Pacific Superyacht Summit Japan 2026 in 60 seconds

SuperYacht Times has announced additional topics and speakers for the upcoming <a data-gid="gid://syiq/Event/325" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Asia-Pacific Superyacht Summit - 2026 - 3rd Edition">Asia-Pacific Superyacht Summit</a>. Now in its third edition, the <a data-gid="gid://syiq/Event/325" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Asia-Pacific Superyacht Summit - 2026 - 3rd Edition">event</a> will take place on 7 and 8 May 2026 in Kobe, Japan, at La Suite Kobe Oceans Garden.Following two previous editions in Hong Kong, the <a data-gid="gid://syiq/Event/325" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Asia-Pacific Superyacht Summit - 2026 - 3rd Edition">Summit</a> will be hosted in Japan for the first time, reflecting increased industry focus on the country’s expanding superyacht infrastructure and cruising potential.<img src="https://photo-assets.superyachttimes.com/photo/390760/image/large-146654e30858a77fb5fc5eb4bef88ac9.jpg" data-gid="gid://syiq/Photo/390760">Thursday 7 May&nbsp;8:30 - 9:15 - Welcome Coffee&nbsp;9:15 - 9:30 - Presenting the Asia-Pacific Superyacht ReportThe <a data-gid="gid://syiq/Event/325" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Asia-Pacific Superyacht Summit - 2026 - 3rd Edition">Asia-Pacific Superyacht Summit</a> will begin with the presentation of the Asia-Pacific Superyacht Market Report 2025/2026. This report provides an overview of recent developments in the region and outlines the principal topics for discussion throughout the event.<img src="https://photo-assets.superyachttimes.com/photo/390751/image/large-c17bf753c2c926c9c96faf500643d6d7.jpg" data-gid="gid://syiq/Photo/390751">9:30 - 10:10 - Kobe as a regional gateway for superyacht operationsThis panel will explore the development of Kobe’s marina and associated superyacht facilities, assessing how improved infrastructure, services and regulatory access may strengthen the city’s role as a gateway for yachts operating in Japanese waters.<ul><li>Mr Kinoshita, President and CEO of the Hotel New Awaji Group, representing the Awaji Island Tourism Association (DMO)</li><li>Nigel Beatty, <a data-gid="gid://syiq/Company/1317" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Yachtzoo (Company)">Yachtzoo</a></li><li>Mr Makiya Nambu, Executive Vice President and Director, Pasona Group</li><li>Mr Koji Shirahase, Director of Waterfront Redevelopment Department at Port and Harbor Bureau, Kobe&nbsp;</li><li>Mr. Hiroshi Taneike, Yacht Harbor Co., Ltd</li></ul><img src="https://photo-assets.superyachttimes.com/photo/390752/image/large-4175f60f0567c30532aeebf8e52a51be.jpg" data-gid="gid://syiq/Photo/390752">10:10 - 10:50 - Developing Japan as a superyacht destinationRecent amendments to regulations governing foreign-flagged yachts have begun to reduce long-standing barriers to entry in Japan. This session will explore how these reforms, combined with infrastructure investment and destination development, are influencing cruising patterns and the country’s broader appeal to visiting superyachts.<ul><li>Mr. Yukio Shintani, President of <a data-gid="gid://syiq/Company/1132" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Creation Marine (Company)">Creation Marine</a></li><li>Kenta Inaba, President and Partner at <a data-gid="gid://syiq/Company/6572" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Super Yacht Logistics Japan (Company)">Super Yacht Logistics Japan</a></li><li>Kirk Patterson, President of <a data-gid="gid://syiq/Company/8701" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Konpira Yacht Services (Company)">Konpira Yacht Services</a></li><li>Mr Yoshiteru Sakaguchi, Director of the Chugoku–Shikoku Office, Ministry of the Environment, Government of Japan</li><li>Mr Toru Nishio, Director of Exchange Promotion Department , Kagawa Prefectural Government</li></ul>10:50 - 11:30 - Coffee Break<img src="https://photo-assets.superyachttimes.com/photo/390754/image/large-6a4403fa952b0bb75c87852b2c061cd1.jpg" data-gid="gid://syiq/Photo/390754">11:30 - 12:00 - Understanding Japanese superyacht clientsMichael will draw on his experience working with Japanese clients to discuss how cultural expectations, communication styles and decision-making structures influence the sales and ownership process.<ul><li>Michael Breman, Sales Director at <a data-gid="gid://syiq/Company/23" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Lürssen Yachts (Company)">Lürssen Yachts</a></li></ul><img src="https://photo-assets.superyachttimes.com/photo/390755/image/large-8b5bf0bc19637c2d7cdd19cb81b98d07.jpg" data-gid="gid://syiq/Photo/390755">12:00 - 12:40 - How superyacht purchasing patterns are evolving in Asia-Pacific regionAs wealth demographics shift and new generations of owners enter the market, purchasing behaviour across the Asia-Pacific is evolving. This panel will explore how client expectations, usage patterns, brokerage practices and financing structures are changing, and what these developments mean for builders, brokers and service providers seeking to engage buyers in the region.<ul><li>Julien Solari, CCO of <a data-gid="gid://syiq/Company/6" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Camper & Nicholsons (Company)">Camper &amp; Nicholsons</a> Asia&nbsp;</li><li>Angel Zhou, President of Sales for Asia, <a data-gid="gid://syiq/Company/212" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Benetti SpA (Company)">Benetti</a>&nbsp;</li><li>Nina Lee Boudoul, Director for the Asia Pacific Region, <a data-gid="gid://syiq/Company/1158" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sunreef Yachts (Company)">Sunreef</a></li></ul><img src="https://photo-assets.superyachttimes.com/photo/392087/image/large-c19c4953f41c908f20a6b08e0bb44196.jpg" data-gid="gid://syiq/Photo/392087">12:40 - 13:05 - Inside Japan’s yachting industry: Culture, experience and challengesIn this session, Phillip Peatey, who has spent more than 15 years working in the Japanese yachting industry as an owner’s representative and regatta organiser will share first-hand perspectives on Japan’s superyacht industry.Drawing on his experience, the discussion will explore the challenges of operating in Japan, the nuances of engaging with Japanese stakeholders and the local business practices that shape the industry.<ul><li>Phillip Peatey&nbsp;</li></ul>13:10 - 14:30 - Lunch&nbsp;14:30 - 15:10 - &nbsp;Q&amp;A with Stuart Gibson owner of 35.2-metre&nbsp;<a data-gid="gid://syiq/Company/354" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sunseeker (Company)">Sunseeker</a>&nbsp;yacht SkyeIn this session, Gibson, who has cruised extensively in Japan, will discuss his background, his experiences in the country and his decision to relocate there. He will also reflect on what he values about living in Japan and share his views on how the country can further develop as an attractive yachting destination.&nbsp;<img src="https://photo-assets.superyachttimes.com/photo/390753/image/large-0b0afecebe8afe0e88e753d58b8ccca5.jpg" data-gid="gid://syiq/Photo/390753">15:10 - 16:00 - Why International shipyards are investing in the Asia-PacificSeveral international shipyards have expanded their presence in the Asia-Pacific region in recent years. This panel will examine the strategic motivations behind that investment and how these builders evaluate the region’s long-term commercial potential.<ul><li>Nick Stratton, Chief Sales Officer, <a data-gid="gid://syiq/Company/7795" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Asia-Pacific (Company)">Sanlorenzo APAC</a></li><li>Erwin Bamps, CEO of <a data-gid="gid://syiq/Company/955" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Gulf Craft (Company)">Gulf Craft Group</a></li><li>Rob Luijendijk, Director Sales at <a data-gid="gid://syiq/Company/1821" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Damen Yachting (Company)">Damen Yachting</a></li><li>Andrea Antichi, General Manager of <a data-gid="gid://syiq/Company/358" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Azimut Yachts (Company)">Azimut Yachts</a></li></ul><img src="https://photo-assets.superyachttimes.com/photo/390843/image/large-3ceeb2a2134513d03fbaf7eb05fec67f.jpg" data-gid="gid://syiq/Photo/390843">16:00 - 16:30 - The Australia playbook for yacht building in Asia-PacificThis panel will examine the development of yacht building in Asia-Pacific through the lens of the Australian market. It will explore what Australia has done well, where further progress may still be needed, and whether its experience offers a practical model for other regional yards seeking to strengthen their global competitiveness.<ul><li>Chris Blackwell, Sales &amp; Marketing Manager, <a data-gid="gid://syiq/Company/4342" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Echo Yachts (Company)">Echo Yachts</a></li><li>David Good, President, CEO, <a data-gid="gid://syiq/Company/7593" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Australian International Marine Export Group (AIMEX) (Company)">Australian International Marine Export Group</a></li></ul>16:30 - 17:30 - Drinks19:00 - 22:30 - DinnerFriday 8 May8:45 - 9:45 - Welcome Coffee<img src="https://photo-assets.superyachttimes.com/photo/390759/image/large-910e8fbfc2431ebbb1e92380d9b21128.jpg" data-gid="gid://syiq/Photo/390759">9:45 - 10:30 Developing marinas for superyacht operations in Asia-Pacific region As more superyachts cruise the region, marina infrastructure is becoming a prerequisite for sustained growth. This panel will examine how developers and operators are both building new facilities and upgrading existing marinas to accommodate larger yachts, from berth depth and shore power to technical services and crew amenities, and assess what operational standards are required to support consistent superyacht activity across the Asia-Pacific.<ul><li>Ruurd van Putten, Area Director Southeast Asia at <a data-gid="gid://syiq/Company/8222" href="https://sya.superyachttimes.com/news/per:100/title:asia-pacific+superyacht+summit/published:0/not_published:0#managed-by-system" target="_blank">Marinetek</a></li><li>Cissy Chan, Executive Director, Commercial, Airport Authority Hong Kong</li><li>Robin Shellcock, Superyacht Captain</li></ul><img src="https://photo-assets.superyachttimes.com/photo/390757/image/large-bc4d38374beaf6faf996b76f0137e399.jpg" data-gid="gid://syiq/Photo/390757">10:30 - 11:15 - Operating yachts in Asia-Pacific: insurance, compliance and riskThis panel will explore the insurance landscape for superyachts operating in Japan and the wider Asia-Pacific region, focusing on current challenges, market perceptions and the practical considerations facing owners, captains and managers.<ul><li>Martin Baum, Managing Director at <a data-gid="gid://syiq/Company/314" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Pantaenius (Company)">Pantaenius</a>&nbsp;</li><li>Zachary Bailey Principal at Indo Pacific Solutions</li><li>James Drysdale, Associate Director at Howden Sturge</li><li>Edward Majdalany, Founder &amp; CEO at <a data-gid="gid://syiq/Company/7869" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Zairos (Company)">Zairos</a>&nbsp;</li><li>Alaettin Sevim, Compliance Officer at <a data-gid="gid://syiq/Company/7687" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="FEMA Marine (Company)">FEMA Marine</a></li></ul>11:15 - 12:00 - Coffee Break&nbsp;<img src="https://photo-assets.superyachttimes.com/photo/390761/image/large-fe86f4ed3a6e6141128737307e5f6f46.jpg" data-gid="gid://syiq/Photo/390761">12:00 - 12:30 - Captain Christoph Schaefer on cruising in AsiaCaptain Christoph Schaefer of the 48.53-metre <a data-gid="gid://syiq/Company/960" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Flyghtship Construction Ltd (Company)">Flyghtship Construction</a> superyacht<a data-gid="gid://syiq/Yacht/1482" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="V648.53m (159'3&quot;)Flyghtship Construction Ltd2007">&nbsp;V6</a> will discuss his cruising experiences across the Asia-Pacific region, with particular focus on his time in Japan last year.<ul><li>Captain Christoph Schaefer, <a data-gid="gid://syiq/Yacht/1482" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="V648.53m (159'3&quot;)Flyghtship Construction Ltd2007">V6</a></li></ul><img src="https://photo-assets.superyachttimes.com/photo/390758/image/large-997b9f6d0597a30e09159fa9a1d69271.jpg" data-gid="gid://syiq/Photo/390758">12:30 - 13:10 - The Pacific cruising corridor: Connecting Australia, New Zealand and the Islands This session will explore the potential for a more integrated Pacific cruising corridor between Australia, New Zealand and island destinations. It will assess the regulatory, operational and infrastructure barriers that currently fragment the region, and examine what changes would be needed to enable smoother cross-border cruising and longer itineraries.<ul><li>Justin Bourgeois, Captain of the 34.14-metre Derecktor sailing yacht <a data-gid="gid://syiq/Yacht/2250" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Kawil34.14m (112'0&quot;)Derecktor Shipyards2000">Kawil</a></li><li>Cameron Bray, Managing Director of <a data-gid="gid://syiq/Company/7294" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="The Superyacht People (Company)">The Superyacht People</a></li></ul>13:10 - 14:30 - Lunch<img src="https://photo-assets.superyachttimes.com/photo/392088/image/large-9e5b1647097ea7d03daf469ef10d905d.jpg" data-gid="gid://syiq/Photo/392088">14:30 - 15-15 - &nbsp;Inside Japanese business culture and UHNW trendsChiaki Nagato&nbsp;will draw on her experience as an entrepreneur operating across Japan and international markets to offer an insider perspective on how business is conducted in Japan.The discussion will explore the cultural dynamics that shape business relationships, as well as emerging trends among ultra-high-net-worth individuals in the country. It will also provide practical insight into how international businesses can navigate the Japanese market, from building trust to understanding local expectations and decision-making processes.<ul><li>Chiaki Nagato,&nbsp; Japanese entrepreneur</li></ul><img src="https://photo-assets.superyachttimes.com/photo/386889/image/large-b403243d51fafe27c94b8b9facc8db8f.jpg" data-gid="gid://syiq/Photo/386889">The <a data-gid="gid://syiq/Event/325" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Asia-Pacific Superyacht Summit - 2026 - 3rd Edition">Summit</a> has become an important meeting point for stakeholders and decision-makers across the Asia-Pacific yachting industry. Although Japan has not traditionally been regarded as a major yachting market, it is home to more than 21,000 ultra-high-net-worth individuals, highlighting its longer-term relevance within the global superyacht sector.By bringing together owners, operators and industry leaders, the event provides a forum to examine how markets such as Japan are evolving, and what is required for the region to support more consistent, year-round superyacht activity.15: 15 - 15:30 - Recap and final words from Merijn de Waard<img src="https://photo-assets.superyachttimes.com/photo/384822/image/large-01a206f2bdb72f4c331b95cf173db8a6.jpg" data-gid="gid://syiq/Photo/384822">

Topics and speakers announced for APSS 2026

SuperYacht Times has unveiled the preliminary topics for the upcoming Asia-Pacific Superyacht Summit

Asia-Pacific Superyacht Summit 2026 programme

<a data-gid="gid://syiq/Company/7795" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Asia-Pacific (Company)">Sanlorenzo Asia-Pacific</a> has announced the launch of <a data-gid="gid://syiq/Company/8740" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Japan (Company)">Sanlorenzo Japan</a>, in partnership with <a data-gid="gid://syiq/Company/8739" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Shonan Sunny Side Marina (Company)">Shonan Sunny Side Marina Ltd</a>, a yacht brokerage and marina operator based in Shonan, Yokosuka.<img src="https://photo-assets.superyachttimes.com/photo/298475/image/large-2bc1925828d3618f6130a044598154c3.jpg" data-gid="gid://syiq/Photo/298475">Read:&nbsp;<a data-gid="gid://syiq/Article/65118" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="A new chapter for Asia: Japan’s rise as a cruising destination (2026-01-09 16:15:00 +0100)">A new chapter for Asia: Japan’s rise as a cruising destination</a>The new entity forms part of <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a>’s broader strategy to strengthen its presence in Japan and expand its reach within the country’s growing base of high-net-worth yacht clients.<img src="https://photo-assets.superyachttimes.com/photo/388382/image/large-4a4f5f58616d3d4e8d2c9576c0f696af.jpg" data-gid="gid://syiq/Photo/388382">Commenting on the launch, Daniele Lucà, CEO of <a data-gid="gid://syiq/Company/7795" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Asia-Pacific (Company)">Sanlorenzo Asia-Pacific</a>, said: “Japan is a strategic market with strong long-term potential. Its maritime culture, sophisticated clientele and evolving luxury boating sector align closely with <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a>’s made-to-measure philosophy. Partnering with <a data-gid="gid://syiq/Company/8739" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Shonan Sunny Side Marina (Company)">Shonan Sunny Side Marina</a> allows us to combine <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a>’s global brand strength with trusted local expertise.”<img src="https://photo-assets.superyachttimes.com/photo/386889/image/large-b403243d51fafe27c94b8b9facc8db8f.jpg" data-gid="gid://syiq/Photo/386889">Read:&nbsp;<a data-gid="gid://syiq/Article/65494" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="What is shaping Japan’s yacht brokerage market? (2026-03-02 13:30:00 +0100)">What is shaping Japan’s yacht brokerage market?</a>Japan is increasingly viewed as one of Asia’s more promising growth markets for yachting. Recent regulatory changes concerning the operation of foreign-flagged vessels in Japanese waters have helped reinforce that outlook. Together with more than 29,000 kilometres of coastline, over 14,000 islands, expanding marina infrastructure and growing interest in premium leisure boating among ultra-high-net-worth individuals, these developments are contributing to the market’s gradual evolution.<img src="https://photo-assets.superyachttimes.com/photo/388381/image/large-8fb08b826583ae2259ebcf6e8d971c47.jpg" data-gid="gid://syiq/Photo/388381">Hiroaki Hashiba, Chairman of <a data-gid="gid://syiq/Company/8739" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Shonan Sunny Side Marina (Company)">Shonan Sunny Side Marina Ltd</a>, added: “Japanese clients place great value on craftsmanship, technical precision and long-term service reliability, qualities that define <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> yachts. We are proud to represent such an iconic yacht builder and look forward to supporting the next generation of yacht owners in Japan.”<img src="https://photo-assets.superyachttimes.com/photo/386528/image/large-ac18974277bb47126ecdd41da712a4c7.jpg" data-gid="gid://syiq/Photo/386528">Asia-Pacific Superyacht Summit 2026Following two successful editions in Hong Kong, the <a href="https://www.superyachttimes.com/events/asia-pacific-superyacht-summit-2026-3rd-edition" target="_blank">Asia-Pacific Superyacht Summit</a> will move to Japan in 2026. The <a href="https://www.superyachttimes.com/events/asia-pacific-superyacht-summit-2026-3rd-edition" target="_blank">event</a> will take place on Thursday 7 and Friday 8 May in Kobe, hosted at Hotel La Suite Kobe Oceans Garden.<img src="https://photo-assets.superyachttimes.com/photo/386863/image/large-58c4ccbfb716dce2b59f06ad26c0f064.jpg" data-gid="gid://syiq/Photo/386863">As Japan continues to open its market to international superyacht traffic and expand its marina and service infrastructure, the summit will examine how the country is positioning itself within the wider Asia-Pacific yachting landscape. Discussions will also address broader regulatory, operational and investment trends shaping the region.The <a href="https://www.superyachttimes.com/events/asia-pacific-superyacht-summit-2026-3rd-edition" target="_blank">Asia-Pacific Superyacht Summit</a> serves as a dedicated forum for analysing market developments and facilitating dialogue among leading stakeholders from across the superyacht industry.Read: <a href="https://www.superyachttimes.com/yacht-news/asia-pacific-superyacht-summit-2026-topics-announced" target="_blank">Asia-Pacific Superyacht Summit 2026 expands programme with new speakers</a>Early Bird tickets are available <a href="https://www.eventbrite.nl/e/asia-pacific-superyacht-summit-2026-tickets-1979724982716?aff=oddtdtcreator" target="_blank">here</a>.

Sanlorenzo launches Sanlorenzo Japan

Sanlorenzo APAC has announced the launch of Sanlorenzo Japan in partnership with Shonan Sunny Side Marina Ltd.

Sanlorenzo launches Sanlorenzo Japan with Shonan Sunny Side Marina

<a data-gid="gid://syiq/Company/7795" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Asia-Pacific (Company)">Sanlorenzo Asia Pacific (APAC)</a> has announced a strategic collaboration with Thai yachting entrepreneur Vrit Yongsakul to establish <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> Thailand. The newly established company will be dedicated to the exclusive sales of <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> and <a data-gid="gid://syiq/Company/5648" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Bluegame (Company)">Bluegame</a> Yachts within Thailand and will be headquartered in Phuket.<a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)"><img src="https://photo-assets.superyachttimes.com/photo/366711/image/large-9471ec9e3ffcaf8f650e11f3936c5d50.jpg" data-gid="gid://syiq/Photo/366711">Sanlorenzo</a> has described this move as a significant expansion of the brand’s presence in Southeast Asia: “Over the past 10 years, <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> has experienced consistent growth in APAC, thanks to a strong and strategic alliance with <a data-gid="gid://syiq/Company/1011" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Simpson Marine (Company)">Simpson Marine</a>, the region’s well established yacht dealership and service company with over 40 years’ experience in the market, and since March 2024 under ownership of the <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a>,” the company commented in a press release.With more than two decades of experience in luxury yacht sales and marine operations, Vrit Yongsakul now heads <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> Thailand. “We are delighted to welcome Vrit and his team into the <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> family,” commented CEO of <a data-gid="gid://syiq/Company/7795" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Asia-Pacific (Company)">Sanlorenzo APAC</a> / Simpson Marine Daniele Lucà.<img src="https://photo-assets.superyachttimes.com/photo/366710/image/large-e76de70dd41d1be39e58df91ae35ff18.jpg" data-gid="gid://syiq/Photo/366710">With the launch of <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> Thailand, we aim to elevate the luxury yachting experience for Thai clients and strengthen the brand’s visibility in one of Asia’s most dynamic markets, with existing infrastructures, regulations, and mindset to support its growth,” said Vrit on the establishment of <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> Thailand.Since <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo’s</a> acquisition of <a data-gid="gid://syiq/Company/1011" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Simpson Marine (Company)">Simpson Marine</a> in March 2024, the brand has continued its growth across key markets in the region, including Hong Kong, Singapore, China, Taiwan, Thailand, Malaysia and Indonesia. <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo’s</a> footprint has also expanded to include new offices in Australia (Sydney) and Vietnam (Ho Chi Minh City). Read:&nbsp;<a data-gid="gid://syiq/Article/59876" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo acquires 95% of Simpson Marine Group (2024-03-06 09:45:00 +0100)">Sanlorenzo acquires 95% of Simpson Marine Group</a>Under the leadership of CEO Daniele Lucà, <a data-gid="gid://syiq/Company/7795" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Asia-Pacific (Company)">Sanlorenzo’s APAC</a> division has delivered bespoke yachting experiences in alignment with the brand’s global ethos of "Made-to-Measure" luxury. Over 100 yachts have been delivered throughout the region, with service centres in Hong Kong and Thailand providing dedicated support for Northern and Southeast Asia, respectively.<img src="https://photo-assets.superyachttimes.com/photo/366713/image/large-d2fb97a5b870811c544435b2fe56795c.jpg" data-gid="gid://syiq/Photo/366713">As <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> celebrates a decade of successful operations in the region, it continues to seek strategic alliances that support its long-term growth: “Thailand continues to be host to numerous <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> yachts and superyachts, and this new and exciting collaboration only strengthens the country as a key yachting destination in Southeast Asia, combining local experts and direct service from <a data-gid="gid://syiq/Company/7795" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Asia-Pacific (Company)">Sanlorenzo APAC</a>,” said Chief Sales Officer at <a data-gid="gid://syiq/Company/7795" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Asia-Pacific (Company)">Sanlorenzo APAC</a> / <a data-gid="gid://syiq/Company/1011" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Simpson Marine (Company)">Simpson Marine</a> Nick Stratton.A series of exclusive events will be held across Thailand, offering clients and yacht owners the opportunity to experience the new partnership and preview forthcoming models, including the SD132, SX120 and SL110A, ahead of their debuts at the <a data-gid="gid://syiq/Event/269" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Cannes Yachting Festival - 2025">Cannes Yachting Festival</a> and <a data-gid="gid://syiq/Event/271" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Monaco Yacht Show - 2025">Monaco Yacht Show</a> this autumn.<img src="https://photo-assets.superyachttimes.com/photo/360518/image/large-5db9ad2046efa48a3007d3659c024ded.jpg" data-gid="gid://syiq/Photo/360518"><a data-gid="gid://syiq/Event/270" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Asia-Pacific Superyacht Summit - 2025 - 2nd Edition">Asia-Pacific Superyacht Summit 2025&nbsp;</a>As the region continues to grow, SuperYacht Times recently hosted the second edition of the <a data-gid="gid://syiq/Event/270" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Asia-Pacific Superyacht Summit - 2025 - 2nd Edition">Asia-Pacific Superyacht Summit</a> in May 2025. The <a data-gid="gid://syiq/Event/270" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Asia-Pacific Superyacht Summit - 2025 - 2nd Edition">APSS</a> took place between 7 and 8 May 2025 at the Renaissance Harbour Hotel in Hong Kong, with the aim of promoting the region as a yachting destination, addressing current challenges and highlighting unique opportunities.&nbsp;Set against the dynamic backdrop of Hong Kong, one of Asia’s most influential hubs for finance, commerce and luxury, the summit offered two days of essential discussions and strategic insights.The event will once again return for 2026, so keep an eye on the SuperYacht Times website for further updates.

Sanlorenzo Asia Pacific Thailand expansion

The inauguration of Sanlorenzo Thailand, has been announced following a strategic collaboration with Thai yachting entrepreneur Vrit Yongsakul.

Sanlorenzo expands Southeast Asia presence with new Thailand headquarters

<a data-gid="gid://syiq/Company/7795" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Asia-Pacific (Company)">Sanlorenzo Asia-Pacific</a> has announced the delivery of eight yachts from their shipyards in La Spezia, Ameglia, and Viareggio this summer. <img src="https://photo-assets.superyachttimes.com/photo/320977/image/large-9315d0fa1be8b1c01a0922b8371fa366.jpg" data-gid="gid://syiq/Photo/320977">The deliveries include two SX88 yacht models, the first SD90 unit for Asia, an SX100 yacht, a SL106A yacht, an SP110, an SD118 and an Alloy model. According to <a data-gid="gid://syiq/Company/7795" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Asia-Pacific (Company)">Sanlorenzo Asia-Pacific</a>, many of the fleet have already enjoyed cruising in Europe before planning to head to Asia in the autumn.“We are delighted to have successfully delivered these magnificent yachts to our clients in time to enjoy the European summer in the Mediterranean following which they will relocate to various locations in Asia," commented Nick Stratton, Vice President Sales at <a data-gid="gid://syiq/Company/7795" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Asia-Pacific (Company)">Sanlorenzo Asia-Pacific</a>. “Each yacht represents the pinnacle of luxury and innovation, and we are proud to see them set sail.”<img src="https://photo-assets.superyachttimes.com/photo/114409/image/large-a6dce4177b7fa38e40f3b10b4edb429c.jpg" data-gid="gid://syiq/Photo/114409">Alloy | 44.5-metresThe full aluminium fast displacement Alloy yacht features an innovative layout, with accommodation for up to 10 guests. The tri-deck Alloy yacht is designed for those who seek both adventure and sophistication on the high seas and is powered by twin MTU engines.<a data-gid="gid://syiq/Yacht/11592" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Arabica35.75m (117'3&quot;)Sanlorenzo2024"><img src="https://photo-assets.superyachttimes.com/photo/325484/image/large-ac8659752bf1331efa8e5083fccb685d.png" data-gid="gid://syiq/Photo/325484"></a>SD118 | 35.75- metresThe SD118 yacht is the perfect balance between classic, traditional lines and a contemporary interpretation. Measuring 35.7-metres, the voluminous tri-deck SD118 yacht can accommodate up to 10 guests and features a spacious layout.<a data-gid="gid://syiq/Yacht/12432" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Super V33.04m (108'5&quot;)Sanlorenzo2024"><img src="https://photo-assets.superyachttimes.com/photo/325488/image/large-07869fa5a59e4e4aabc262073775863e.png" data-gid="gid://syiq/Photo/325488"></a>SP110 | 33.04-metresThe SP110 features a sporty design, with performance results reaching speeds exceeding 40 knots. The SP110 is the first model in the open series and can comfortably accommodate up to eight guests onboard.<a data-gid="gid://syiq/Yacht/13470" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Divine Dream32.28m (105'11&quot;)Sanlorenzo2024"><img src="https://photo-assets.superyachttimes.com/photo/325481/image/large-8b2c163603edf54a6f8b7905c3258b60.png" data-gid="gid://syiq/Photo/325481"></a>SL106A | 32.28-metresThe asymmetric SL106A yacht exemplifies the perfect blend of tradition and innovation, with its sleek lines and luxurious interiors. Her iconic Asymmetric design offers a significant increase in volume both inside and out, with accommodation for up to 10 guests.<img src="https://photo-assets.superyachttimes.com/photo/325485/image/large-1f825a09160e9a12c26ddf8d4954470f.png" data-gid="gid://syiq/Photo/325485">SX100 | 30.53-metres This crossover SX100 yacht has been designed to utilise large open spaces, while providing close contact with the sea. The newest addition to the SX range, she combines cutting-edge technology, with comfort and performance for up to eight guests.<img src="https://photo-assets.superyachttimes.com/photo/325483/image/large-9833fe3497bc19a8cda78a449d227ca6.png" data-gid="gid://syiq/Photo/325483">SD90 | 27.43-metresThe SD90 yacht is configured with a main deck and lower deck, which aims to maximise living spaces. The SD90 yacht can accommodate up to eight guests, alongside a crew of four. This is the first unit heading to Asia from the semi-displacement SD range.SX88 | 26.7-metresThe flybridge <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> SX88 yacht includes an innovative steering positioned at the flybridge, which can be entirely enclosed and air-conditioned by her automatically operated side windows. The SX88 yacht can accommodate up to eight guests, with the option to place the owner’s suite on the upper deck for a more intimate oasis.“We see immense potential in all our APAC markets,” added Nick Stratton. “Our tailored approach to yacht design and craftsmanship resonates with clients seeking bespoke solutions and our full range of yachts has something to offer all needs.”Looking ahead, <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> is dedicated to its long-term goals and sustainability initiatives in its “Road to 2030” strategic plan. This ambitious roadmap focuses on reducing the environmental impact, enhancing energy efficiency and innovative propulsion systems for yachts, whilst promoting sustainable practices across all operations. <img src="https://photo-assets.superyachttimes.com/photo/325528/image/large-d2c71eee7d96f3876b80411fb1c3edcd.png" data-gid="gid://syiq/Photo/325528">In a strategic move to strengthen its market position, <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> recently acquired <a data-gid="gid://syiq/Company/1011" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Simpson Marine (Company)">Simpson Marine</a>, further solidifying its commitment to the APAC market and beyond. This acquisition is set to enhance the brand’s service capabilities and expand its reach, ensuring that <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> continues to lead the industry in innovation and customer satisfaction.&nbsp;“With our presence now also covering Vietnam and Australia, we are well-positioned to meet their needs and continue our growth in these dynamic markets,” added Stratton.&nbsp;Read: <a data-gid="gid://syiq/Article/61141" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Asia increases focus on Pacific region with rebrand (2024-07-31 10:45:00 +0200)">Sanlorenzo Asia increases focus on Pacific region with rebrand</a>The company is now focusing on future deliveries and the continued growth of its presence in the APAC market with dedicated exclusive activations planned for Australia, Thailand, Taiwan and Hong Kong in the 2024 events calendar.&nbsp;

Sanlorenzo announces delivery of eight yachts this summer

Sanlorenzo has announced the delivery of eight yachts from their shipyards in La Spezia, Ameglia, and Viareggio this summer. 

Sanlorenzo Asia-Pacific announces delivery of eight yachts ranging from 27 to 45m

<a data-gid="gid://syiq/Company/7795" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Asia-Pacific (Company)">Sanlorenzo Asia</a>, a division of <a data-gid="gid://syiq/Company/1011" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Simpson Marine (Company)">Simpson Marine</a>, has announced its rebranding to <a data-gid="gid://syiq/Company/7795" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Asia-Pacific (Company)">Sanlorenzo Asia-Pacific</a> (<a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo APAC</a>), effective immediately. This strategic change reflects the company's ambition to strengthen its market presence and cater to the growing demand for yachts and related services throughout the Asia-Pacific region.<img src="https://photo-assets.superyachttimes.com/photo/320976/image/large-9aa7964d2150536b113e3b1edab436c3.jpg" data-gid="gid://syiq/Photo/320976">As part of this strategy , <a data-gid="gid://syiq/Company/1011" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Simpson Marine (Company)">Simpson Marine</a> is extending its reach in Australia by opening a new sales office at Jones Bay Wharf, Sydney. This move aims to capitalise on the established market for superyachts in that particular region.<img src="https://photo-assets.superyachttimes.com/photo/320978/image/large-f81cdf13ee337ca3e42e549a78757931.jpg" data-gid="gid://syiq/Photo/320978">Richard Allen, Chief Operating Officer of <a data-gid="gid://syiq/Company/1011" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Simpson Marine (Company)">Simpson Marine Group</a>, expressed his enthusiasm, commenting: “Australia represents a significant opportunity for <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a>. Its stunning coastline, vibrant yachting community, and steadily increasing number of ultra-high-net-worth individuals (UHNWIs) make it an ideal hub for the brand with several <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> yachts already based in the country.”&nbsp;Allen further added, “As recently presented by the <a href="https://www.superyachttimes.com/" rel="noopener noreferrer" target="_blank" title="">SuperYacht Times</a> during the first <a data-gid="gid://syiq/Event/213" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Asia-Pacific Superyacht Summit - 2024- 1st Edition">Asia-Pacific’s Superyacht Summit</a> held in early June in Hong Kong, in 2024 there are 423 superyachts above 30-metres owned in the Asia-Pacific region with 34% of them located in Australia and 5% in New Zealand. This is significantly more than the second largest market represented by Hong Kong at 22%. These numbers, along with a strong boating pedigree and yachting culture in Australia gives us confidence for the growth of <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> in Australia and neighbouring New Zealand.”<img src="https://photo-assets.superyachttimes.com/photo/320977/image/large-9315d0fa1be8b1c01a0922b8371fa366.jpg" data-gid="gid://syiq/Photo/320977">Nick Stratton, Chief Sales Officer of <a data-gid="gid://syiq/Company/1011" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Simpson Marine (Company)">Simpson Marine Group</a> further echoed this sentiment, explaining that: “We see immense potential in Australia as the <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> Pacific Hub. Our tailored approach to yacht design and craftsmanship resonates with clients seeking bespoke solutions and yachts with long-range capacity and elevated lifestyle at sea. With our expanded presence and a wide range of yachts through <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> (24m-80m+) and sister brand <a data-gid="gid://syiq/Company/5648" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Bluegame (Company)">Bluegame</a> (13m-24m), we’re well-positioned to meet their needs.”<img src="https://photo-assets.superyachttimes.com/photo/320979/image/large-649a94dae16898ab9df849136057ab5a.jpg" data-gid="gid://syiq/Photo/320979">Joachim Howard, with extensive experience in new and brokerage yacht sales, as well as charter services within Australia, has been appointed as the Country Sales Manager for <a data-gid="gid://syiq/Company/1011" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Simpson Marine (Company)">Simpson Marine</a> Australia, effective immediately.

Sanlorenzo Asia increases focus on Pacific region with rebrand

Sanlorenzo Asia rebrands to Sanlorenzo Asia-Pacific.