Japan

Sanlorenzo Japan

<a data-gid="gid://syiq/Company/7795" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Asia-Pacific (Company)">Sanlorenzo Asia-Pacific</a> has announced the launch of <a data-gid="gid://syiq/Company/8740" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Japan (Company)">Sanlorenzo Japan</a>, in partnership with <a data-gid="gid://syiq/Company/8739" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Shonan Sunny Side Marina (Company)">Shonan Sunny Side Marina Ltd</a>, a yacht brokerage and marina operator based in Shonan, Yokosuka.<img src="https://photo-assets.superyachttimes.com/photo/298475/image/large-2bc1925828d3618f6130a044598154c3.jpg" data-gid="gid://syiq/Photo/298475">Read:&nbsp;<a data-gid="gid://syiq/Article/65118" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="A new chapter for Asia: Japan’s rise as a cruising destination (2026-01-09 16:15:00 +0100)">A new chapter for Asia: Japan’s rise as a cruising destination</a>The new entity forms part of <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a>’s broader strategy to strengthen its presence in Japan and expand its reach within the country’s growing base of high-net-worth yacht clients.<img src="https://photo-assets.superyachttimes.com/photo/388382/image/large-4a4f5f58616d3d4e8d2c9576c0f696af.jpg" data-gid="gid://syiq/Photo/388382">Commenting on the launch, Daniele Lucà, CEO of <a data-gid="gid://syiq/Company/7795" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo Asia-Pacific (Company)">Sanlorenzo Asia-Pacific</a>, said: “Japan is a strategic market with strong long-term potential. Its maritime culture, sophisticated clientele and evolving luxury boating sector align closely with <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a>’s made-to-measure philosophy. Partnering with <a data-gid="gid://syiq/Company/8739" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Shonan Sunny Side Marina (Company)">Shonan Sunny Side Marina</a> allows us to combine <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a>’s global brand strength with trusted local expertise.”<img src="https://photo-assets.superyachttimes.com/photo/386889/image/large-b403243d51fafe27c94b8b9facc8db8f.jpg" data-gid="gid://syiq/Photo/386889">Read:&nbsp;<a data-gid="gid://syiq/Article/65494" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="What is shaping Japan’s yacht brokerage market? (2026-03-02 13:30:00 +0100)">What is shaping Japan’s yacht brokerage market?</a>Japan is increasingly viewed as one of Asia’s more promising growth markets for yachting. Recent regulatory changes concerning the operation of foreign-flagged vessels in Japanese waters have helped reinforce that outlook. Together with more than 29,000 kilometres of coastline, over 14,000 islands, expanding marina infrastructure and growing interest in premium leisure boating among ultra-high-net-worth individuals, these developments are contributing to the market’s gradual evolution.<img src="https://photo-assets.superyachttimes.com/photo/388381/image/large-8fb08b826583ae2259ebcf6e8d971c47.jpg" data-gid="gid://syiq/Photo/388381">Hiroaki Hashiba, Chairman of <a data-gid="gid://syiq/Company/8739" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Shonan Sunny Side Marina (Company)">Shonan Sunny Side Marina Ltd</a>, added: “Japanese clients place great value on craftsmanship, technical precision and long-term service reliability, qualities that define <a data-gid="gid://syiq/Company/374" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sanlorenzo (Company)">Sanlorenzo</a> yachts. We are proud to represent such an iconic yacht builder and look forward to supporting the next generation of yacht owners in Japan.”<img src="https://photo-assets.superyachttimes.com/photo/386528/image/large-ac18974277bb47126ecdd41da712a4c7.jpg" data-gid="gid://syiq/Photo/386528">Asia-Pacific Superyacht Summit 2026Following two successful editions in Hong Kong, the <a href="https://www.superyachttimes.com/events/asia-pacific-superyacht-summit-2026-3rd-edition" target="_blank">Asia-Pacific Superyacht Summit</a> will move to Japan in 2026. The <a href="https://www.superyachttimes.com/events/asia-pacific-superyacht-summit-2026-3rd-edition" target="_blank">event</a> will take place on Thursday 7 and Friday 8 May in Kobe, hosted at Hotel La Suite Kobe Oceans Garden.<img src="https://photo-assets.superyachttimes.com/photo/386863/image/large-58c4ccbfb716dce2b59f06ad26c0f064.jpg" data-gid="gid://syiq/Photo/386863">As Japan continues to open its market to international superyacht traffic and expand its marina and service infrastructure, the summit will examine how the country is positioning itself within the wider Asia-Pacific yachting landscape. Discussions will also address broader regulatory, operational and investment trends shaping the region.The <a href="https://www.superyachttimes.com/events/asia-pacific-superyacht-summit-2026-3rd-edition" target="_blank">Asia-Pacific Superyacht Summit</a> serves as a dedicated forum for analysing market developments and facilitating dialogue among leading stakeholders from across the superyacht industry.Read: <a href="https://www.superyachttimes.com/yacht-news/asia-pacific-superyacht-summit-2026-topics-announced" target="_blank">Asia-Pacific Superyacht Summit 2026 expands programme with new speakers</a>Early Bird tickets are available <a href="https://www.eventbrite.nl/e/asia-pacific-superyacht-summit-2026-tickets-1979724982716?aff=oddtdtcreator" target="_blank">here</a>.

Sanlorenzo launches Sanlorenzo Japan

Sanlorenzo APAC has announced the launch of Sanlorenzo Japan in partnership with Shonan Sunny Side Marina Ltd.