Saudi Arabia

Saudi Ministry of Tourism

The <a data-gid="gid://syiq/Company/8414" href="https://www.visitsaudi.com/en" rel="noopener noreferrer" target="_blank" title="Saudi Tourism Authority (Company)">Saudi Tourism Authority</a> officially launched the Super Yacht Arabia stand at the <a data-gid="gid://syiq/Event/271" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Monaco Yacht Show - 2025">Monaco Yacht Show</a> last week, signalling a decisive step in positioning Saudi as a rising force in the global superyacht industry. The expansive stand brought together some of the Saudi's most influential organisations and provided international stakeholders with a first-hand opportunity to explore the country’s fast-developing yachting landscape.<img src="https://photo-assets.superyachttimes.com/photo/373482/image/large-a7d24dd88105194f85fc3c8ef74accbf.jpg" data-gid="gid://syiq/Photo/373482">A central presence at Monaco Occupying one of the most prominent locations at Port Hercule, the Super Yacht Arabia stand made a bold statement of intent. Designed to embody Saudi’s signature hospitality, it offered an immersive introduction to the cultural identity and future vision shaping the Saudi's marine tourism ambitions. The design and atmosphere reflected both modern luxury and regional heritage, ensuring a distinctive presence among the world’s most established yachting nations.Visitors to the stand encountered a carefully curated showcase of leading Saudi entities, including <a data-gid="gid://syiq/Company/7759" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Red Sea Global (Company)">Red Sea Global</a>, <a data-gid="gid://syiq/Company/7908" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Amaala (Company)">Amaala</a>, <a data-gid="gid://syiq/Company/8414" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Saudi Tourism Authority (Company)">Saudi Tourism Authority</a>, <a data-gid="gid://syiq/Company/7269" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Saudi Red Sea Authority (Company)">Saudi Red Sea Authority</a>, <a data-gid="gid://syiq/Company/6557" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Jeddah Yacht Club & Marina (Company)">Jeddah Yacht Club</a>, The Helicopter Company, SeaPros, Blue Limits Group and Smart Marinas. Collectively, they presented a cohesive picture of the infrastructure, services and investment opportunities emerging along the 1,800-kilometre Red Sea coastline, highlighting both immediate opportunities and long-term ambitions for the region.<img src="https://photo-assets.superyachttimes.com/photo/373481/image/large-132d5716edd8422b836e5c7d7b5087af.jpg" data-gid="gid://syiq/Photo/373481">A platform for global dialogue The initiative served as more than a showcase – it acted as a forum for dialogue between Saudi stakeholders and the international superyacht community. Designers, shipyards, brokers and service providers were invited to engage directly with the teams shaping Saudi's marine tourism sector, gaining valuable insight into the scale and scope of ongoing development.In doing so, the Super Yacht Arabia stand offered a rare glimpse into the country’s long-term strategy to position the Saudi Red Sea as a premier superyacht hub, while also exploring the wider potential of the Arabian Gulf. By placing Saudi firmly on the Monaco stage, the <a href="https://www.visitsaudi.com/en" rel="noopener noreferrer" target="_blank" title="">Saudi Tourism Authority</a> underscored both the progress already achieved and the ambition that lies ahead.Vision 2030 and the future of yachting in Saudi&nbsp; The launch of Super Yacht Arabia at Monaco represents a tangible milestone within Saudi’s Vision 2030 programme, which places tourism and lifestyle development at the heart of the Saudi’s future economy. The show provided a timely platform to reinforce the country’s readiness to welcome superyachts and their guests, supported by large-scale destination projects such as the Saudi Red Sea Project and <a data-gid="gid://syiq/Company/7908" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Amaala (Company)">Amaala</a>.With year-round cruising conditions, extensive natural beauty and a coastline largely undiscovered by international yachts, Saudi is positioning itself as a compelling new frontier for owners, charterers and industry partners alike. The strong showing at Monaco demonstrates that the Saudi is no longer an observer in the global superyacht sector – it is an emerging player intent on shaping the future of high-end marine tourism in the region.

Saudi Tourism Authority at Monaco Yacht Show 

Saudi Tourism Authority joins the Monaco Yacht Show with the Super Yacht Arabia stand. 

Super Yacht Arabia stand showcases the power of the Saudi Red Sea at Monaco Yacht Show

<a data-gid="gid://syiq/Company/7269" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Saudi Red Sea Authority (Company)">Saudi Red Sea Authority</a> has signed two Memorandums of Understanding (MoU) with Prince Albert II of Monaco Foundation (Foundation Prince Albert II de Monaco) and <a data-gid="gid://syiq/Company/4337" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Yacht Club de Monaco (Company)">Monaco Yacht Club</a> (Yacht Club de Monaco), aiming to establish maritime cooperation and develop coastal tourism in the Red Sea.The Memorandums of Understanding were signed on this week at the <a data-gid="gid://syiq/Company/4337" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Yacht Club de Monaco (Company)">Monaco Yacht Club</a> headquarters. Representing the parties were His Excellency the Acting CEO of <a data-gid="gid://syiq/Company/7269" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Saudi Red Sea Authority (Company)">Saudi Red Sea Authority</a> Mohammed Al-Asiri, Olivier Wenden of the Prince Albert II of Monaco Foundation, and Bernard D’Alessandri of <a data-gid="gid://syiq/Company/4337" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Yacht Club de Monaco (Company)">Monaco Yacht Club</a>.<img src="https://photo-assets.superyachttimes.com/photo/63647/image/large-640dcdb39f80f9ae6250466719589ef9.jpg" data-gid="gid://syiq/Photo/63647">His Excellency the Acting CEO of <a data-gid="gid://syiq/Company/7269" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Saudi Red Sea Authority (Company)">Saudi Red Sea Authority</a> Mohammed Al-Asiri described the MoUs as “strategic partnerships”, saying, “The two Memorandums of Understanding aim to improve cooperation with global maritime entities in order to achieve our goals in developing the maritime sectors, ensuring the protection of the natural environment and encouraging coastal tourism in the Kingdom, including developing it economically.”Accompanied by a delegation from the <a data-gid="gid://syiq/Company/7270" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Saudi Ministry of Tourism (Company)">Saudi Ministry of Tourism</a>, <a data-gid="gid://syiq/Company/7269" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Saudi Red Sea Authority (Company)">SRSA</a> discussed its mandate, which included growing its strategic partnerships, in a series of meetings with His Excellency Minister of State of the Principality of Monaco Pierre Dartout, <a data-gid="gid://syiq/Company/7271" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Monaco Department of Maritime Affairs (Company)">Monaco’s Department of Maritime Affairs</a>, and yacht management company <a data-gid="gid://syiq/Company/2220" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Hill Robinson (Company)">Hill Robinson</a>.<img src="https://photo-assets.superyachttimes.com/photo/281777/image/large-555b5cf08c6823c857924c0f94103217.jpg" data-gid="gid://syiq/Photo/281777">The signing of the two agreements aligns with the <a data-gid="gid://syiq/Company/7269" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Saudi Red Sea Authority (Company)">Saudi Red Sea Authority</a>’s mandate to regulate the navigational activities of cruise ships and yachts, as well as to promote tourism and marine recreational activities. By signing the agreements, the <a data-gid="gid://syiq/Company/7269" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Saudi Red Sea Authority (Company)">SRSA</a> affirms their aim to encourage coastal tourism in the Red Sea and establishes maritime cooperation with expanded strategic partnerships with relevant international entities.The first MoU, between <a data-gid="gid://syiq/Company/7269" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Saudi Red Sea Authority (Company)">SRSA</a> and the Prince Albert II of Monaco Foundation, aims to promote cooperation in developing human capital and future leaders, hosting joint events, exchanging knowledge and experiences in areas of mutual interest, initiatives and research projects to explore new solutions to global challenges, and raising awareness of important issues and promoting positive change through joint awareness campaigns.<img src="https://photo-assets.superyachttimes.com/photo/273322/image/large-81c76517a9d6ab0a6ba06abc70e22e99.jpg" data-gid="gid://syiq/Photo/273322">The second MoU, between <a data-gid="gid://syiq/Company/7269" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Saudi Red Sea Authority (Company)">SRSA</a> and <a data-gid="gid://syiq/Company/4337" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Yacht Club de Monaco (Company)">Monaco Yacht Club</a>, aims to promote cooperation in organising joint events, environmental initiatives, promoting sustainable practices in the Red Sea, maximising the use of marine professionals to offer courses in navigation, safety and environmental stewardship, research related to the marine environment and sustainable development, and joint action to promote Red Sea tourism development.

Saudi Red Sea Authority, Prince Albert II of Monaco Foundation and Monaco Yacht Club sign MoUs

Saudi Red Sea Authority signed two Memorandums of Understanding with Prince Albert II of Monaco Foundation and Monaco Yacht Club.