United Kingdom

Tag Yachting

<a data-gid="gid://syiq/Company/6525" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Swisspath Yachting (Company)">Swisspath Yachting</a> and <a data-gid="gid://syiq/Company/6136" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Tag Yachting (Company)">TAG Yachting</a> have announced a merger to form Swisspath | TAG Yachting, a new fully integrated yacht services group offering charter, management and sales services.<img src="https://photo-assets.superyachttimes.com/photo/393091/image/large-e961e6e5065594495a29a652526c0e54.jpg" data-gid="gid://syiq/Photo/393091">The newly formed company will operate under the ownership of an independent Swiss multi-family office founded by Alessandro Lardi. The merger is intended to create a more streamlined approach to yacht ownership and client services, with a focus on discretion, long-term relationships and tailored support for ultra-high-net-worth individuals.“Owning a yacht is not a single transaction; it's an evolving journey,” explained Phill Gregory, Managing Partner at <a data-gid="gid://syiq/Company/6136" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Tag Yachting (Company)">TAG Yachting</a>. “What this merger allows us to do is support clients at every stage, from first charter through to ownership, management and eventual sale, without fragmentation or compromise.”Swisspath | TAG Yachting’s flagship base will be located at the renovated Club de Mar in Palma de Mallorca. The group will also maintain registered offices in London and Zurich, alongside operational teams in Singapore and Hong Kong.Combined, the businesses bring together around 50 years of industry experience across yacht management, charter and brokerage services. The group stated that its operations span the Mediterranean, Caribbean, Americas and Asia-Pacific regions, with a client base of approximately 200 ultra-high-net-worth individuals.<img src="https://photo-assets.superyachttimes.com/photo/393092/image/large-71d187489194227ea7b72711a39a3314.jpg" data-gid="gid://syiq/Photo/393092">“We spoke to a number of potential partners before finding <a data-gid="gid://syiq/Company/6136" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Tag Yachting (Company)">TAG</a>, and what became clear quickly is how rarely values truly align,” commented James Thomas-Green, Director of Yacht Management at <a data-gid="gid://syiq/Company/6525" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Swisspath Yachting (Company)">Swisspath Yachting</a>.“Discretion, long-term thinking, relationships before transactions, these are easy things to say and harder things to live by. With Phill and the <a data-gid="gid://syiq/Company/6136" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Tag Yachting (Company)">TAG</a> team, there was nothing to negotiate on the things that matter. That's rarer than it should be.”The merger also expands the company’s ability to provide what it describes as a “360 service”, allowing clients to move between charter, ownership, management and sales services within a single organisation.As part of its next phase of development, Swisspath | TAG Yachting has also appointed Vicky Gale as Head of Marketing. The company stated that her role will focus on strengthening the brand through data-driven marketing, digital development and storytelling initiatives ahead of the Mediterranean season and upcoming yacht shows.

Swisspath Yachting and TAG Yachting merge

Swisspath Yachting and TAG Yachting have announced a merger to form Swisspath | TAG Yachting.

Swisspath Yachting and TAG Yachting merge to form integrated yacht services group

The 33.91-metre <a data-gid="gid://syiq/Company/354" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sunseeker (Company)">Sunseeker</a> motor yacht <a data-gid="gid://syiq/Yacht/3163" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="King of Oil33.91m (111'3&quot;)Sunseeker2009">King of Oil</a> sold in an in-house deal with Savvas Kontrafouris of <a data-gid="gid://syiq/Company/6674" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Emperio Yachting Alliance (Company)">Emperio Yachting Alliance</a>&nbsp;introducing the buyer and Phill Gregory of <a data-gid="gid://syiq/Company/6136" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Tag Yachting (Company)">TAG Yachting</a> representing the seller.<img src="https://photo-assets.superyachttimes.com/photo/323790/image/large-96773d1e1ee94aafef21d23e6524bfe0.jpg" data-gid="gid://syiq/Photo/323790">Delivered in 2009, she showcases naval architecture and a sleek exterior design crafted by her builder’s in-house team.<img src="https://photo-assets.superyachttimes.com/photo/323816/image/large-ebaa2f8419d88b9ac51615d11942e5a3.jpg" data-gid="gid://syiq/Photo/323816"><img src="https://photo-assets.superyachttimes.com/photo/323817/image/large-7e3c6a3f8a0da55a5ece661bd7989992.jpg" data-gid="gid://syiq/Photo/323817"><img src="https://photo-assets.superyachttimes.com/photo/323818/image/large-25eadc2048a576dc5c03d6b21b44d3e2.jpg" data-gid="gid://syiq/Photo/323818">Inside, the spacious main saloon is outfitted with plush seating and large windows that flood the space with natural light, creating the perfect setting for relaxation and socializing.<img src="https://photo-assets.superyachttimes.com/photo/323811/image/large-f6da0a27f566dd1c78922f42b9583aab.jpg" data-gid="gid://syiq/Photo/323811"><img src="https://photo-assets.superyachttimes.com/photo/323812/image/large-5caee3227f48f99e4b89da115ff784f4.jpg" data-gid="gid://syiq/Photo/323812"><img src="https://photo-assets.superyachttimes.com/photo/323813/image/large-0e1f905c056014c7ed8543ebcc47bdca.jpg" data-gid="gid://syiq/Photo/323813"><img src="https://photo-assets.superyachttimes.com/photo/323814/image/large-e1b2f0e7c8bb6d9f82306d55021b6819.jpg" data-gid="gid://syiq/Photo/323814"><a data-gid="gid://syiq/Yacht/3163" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="King of Oil33.91m (111'3&quot;)Sunseeker2009">King of Oil</a> can accommodate up to eight guests across four well-appointed staterooms, including a VIP suite. Separate accommodation is provided for up to four crew members.<img src="https://photo-assets.superyachttimes.com/photo/323809/image/large-7eec64b5b81381b3abfcada32b4ec606.jpg" data-gid="gid://syiq/Photo/323809"><img src="https://photo-assets.superyachttimes.com/photo/323808/image/large-91c9120cf598fd9478124d96daa0aa29.jpg" data-gid="gid://syiq/Photo/323808"><img src="https://photo-assets.superyachttimes.com/photo/323807/image/large-b115f496a955131696c5128b5c32d8df.jpg" data-gid="gid://syiq/Photo/323807">Additionally, the vessel is constructed with a GRP hull and superstructure and finished with classic teak decks. In terms of performance, the vessel is powered by twin <a data-gid="gid://syiq/Company/1409" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="MTU (Company)">MTU</a> engines giving her a cruising speed of 18 knots and a top speed of 26 knots.<img src="https://photo-assets.superyachttimes.com/photo/323791/image/large-42544e5f9b8a12835bd7102394f60259.jpg" data-gid="gid://syiq/Photo/323791">At the time of her sale, <a data-gid="gid://syiq/Yacht/3163" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="King of Oil33.91m (111'3&quot;)Sunseeker2009">King of Oil</a> had a last known asking price of €3,950,000.<img src="https://photo-assets.superyachttimes.com/photo/323792/image/large-85ccf0c9e38415f5eb6f57cc29ae0e0b.jpg" data-gid="gid://syiq/Photo/323792">

34m Sunseeker yacht King of Oil sold

The 33.91-metre Sunseeker motor yacht King of Oil sold in-house with TAG Yachting.

34m Sunseeker motor yacht King of Oil sold

The 47.05-metre <a data-gid="gid://syiq/Company/2504" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Wider s.r.l. (Company)">Wider</a> motor yacht <a data-gid="gid://syiq/Yacht/4864" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Bartali47.05m (154'4&quot;)Wider s.r.l.2016">Bartali</a> sold, with <a data-gid="gid://syiq/Company/6136" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Tag Yachting (Company)">TAG Yachting International</a> introducing the buyer. The sale was managed as a joint central agency by Merle Wood and John Cohen of <a data-gid="gid://syiq/Company/322" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Merle Wood & Associates, Inc. (Company)">Merle Wood &amp; Associates</a>, with Allesandro Diomedi of <a data-gid="gid://syiq/Company/808" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Moravia Yachting (Company)">Moravia Yachting</a> representing the seller.<img src="https://photo-assets.superyachttimes.com/photo/285240/image/large-43f6bb5e5c75abdddb060becce7d03ad.jpg" data-gid="gid://syiq/Photo/285240"><a data-gid="gid://syiq/Yacht/4864" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Bartali47.05m (154'4&quot;)Wider s.r.l.2016">Bartali</a> was delivered from Italy in 2016 and underwent a complete repaint between 2022 to 2023. She features naval architecture penned by her builder’s in-house team, while her exterior design was crafted by <a data-gid="gid://syiq/Company/585" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Fulvio De Simoni Yacht Design (Company)">Fulvio De Simoni Yacht Design</a>.<img src="https://photo-assets.superyachttimes.com/photo/3043/image/large-dfa78401315721f6d3c923f8ec35578b.jpg" data-gid="gid://syiq/Photo/3043">At a volume of 484 GT, <a data-gid="gid://syiq/Yacht/4864" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Bartali47.05m (154'4&quot;)Wider s.r.l.2016">Bartali</a> can accommodate up to 10 guests in a five stateroom layout, including a master's stateroom, two VIP suites and two guest suites.<img src="https://photo-assets.superyachttimes.com/photo/3045/image/large-bfac2ff806fbcfea976ca3633e14d39e.jpg" data-gid="gid://syiq/Photo/3045"><img src="https://photo-assets.superyachttimes.com/photo/3046/image/large-7e8b8e96d44dde2f859223d10ed78932.jpg" data-gid="gid://syiq/Photo/3046">Her standout features include an innovative tender garage and pool setup, a 90-square-metre beach club and a sundeck with a Jacuzzi. The vessel also boasts a diesel-electric propulsion system for improved efficiency and reduced fuel consumption. <img src="https://photo-assets.superyachttimes.com/photo/2977/image/large-d57bd306f0d08039fbe3ee578ba426fb.jpg" data-gid="gid://syiq/Photo/2977"><img src="https://photo-assets.superyachttimes.com/photo/2985/image/large-a77fabee906f2545715a0678f7805464.jpg" data-gid="gid://syiq/Photo/2985"><img src="https://photo-assets.superyachttimes.com/photo/3027/image/large-0af2739bdd73b651487fa86a7a2e22a9.jpg" data-gid="gid://syiq/Photo/3027">Regarding <a data-gid="gid://syiq/Yacht/4864" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Bartali47.05m (154'4&quot;)Wider s.r.l.2016">Bartali’s</a> performance, she is powered by twin <a data-gid="gid://syiq/Company/1441" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="MAN (Company)">MAN</a> engines, which gives her a cruising speed of 12 knots and a top speed of 14 knots. <img src="https://photo-assets.superyachttimes.com/photo/2998/image/large-da31a0b00a3d8e06d7a58a9f7e490fbd.jpg" data-gid="gid://syiq/Photo/2998">At the time of her sale, she had a last known asking price of €16,700,000.<img src="https://photo-assets.superyachttimes.com/photo/2997/image/large-ed844e6e37b413d8ea45fbb55ee6d267.jpg" data-gid="gid://syiq/Photo/2997">

47m Wider motor yacht Bartali sold

The 47.05-metre Wider motor yacht sold, with TAG Yachting International introducing the buyer.