Italy

Thalia Marine

<a data-gid="gid://syiq/Company/6755" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Viken Group AB (Company)">Viken Group</a> has announced Anna Silvesjö as the new Chief Executive Officer. Previously holding the position of Partner and Group Chief Financial Officer, Silvesjö will focus on expanding in new market segments, strengthening client partnerships and enhancing employer branding.<img src="https://photo-assets.superyachttimes.com/photo/362735/image/large-92844708432dacdd33ca3fd9859e799b.jpg" data-gid="gid://syiq/Photo/362735"><a data-gid="gid://syiq/Company/6755" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Viken Group AB (Company)">Viken Group</a> comprises <a data-gid="gid://syiq/Company/809" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Tillberg Design of Sweden (Company)">Tillberg Design of Sweden (TDoS)</a>, <a data-gid="gid://syiq/Company/908" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Hot Lab (Company)">Hot Lab</a> and <a data-gid="gid://syiq/Company/7563" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Thalia Marine (Company)">Thalia Marine</a>, with services spanning from concept development to delivery within the cruise ship, superyacht and refit sectors.“<a data-gid="gid://syiq/Company/6755" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Viken Group AB (Company)">Viken Group</a> will continue to expand into new market segments while deepening partnerships with clients through our on-brand design philosophy,” explained Silvesjö. “Our design solutions align with each client’s brand identity, culture, and target audience.”A key focus of Silvesjö’s role will be the ongoing development and expansion of Navigator, <a data-gid="gid://syiq/Company/6755" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Viken Group AB (Company)">Viken Group</a>’s integrated, productised service platform.&nbsp;“Rooted in decades of experience across cruise ships, expedition yachts, and private yachts, Navigator simplifies the complexity of shipbuilding while ensuring rigorous cost control throughout development and construction,” concluded Fredrik Johansson, Co-Founder of the <a data-gid="gid://syiq/Company/6755" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Viken Group AB (Company)">Viken Group</a>.“By leveraging the combined expertise, capacity, and global networks of <a data-gid="gid://syiq/Company/809" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Tillberg Design of Sweden (Company)">TDoS</a>, <a data-gid="gid://syiq/Company/908" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Hot Lab (Company)">Hot Lab</a> and <a data-gid="gid://syiq/Company/7563" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Thalia Marine (Company)">Thalia Marine</a>, Navigator delivers superior project outcomes and enhanced return on investment for clients.”

Viken Group appoints Anna Silvesjö as new CEO

Viken Group has announced Anna Silvesjö as the new Chief Executive Officer.

<a data-gid="gid://syiq/Company/6755" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Viken Group AB (Company)">Viken Group</a> has unveiled a 196-metre cruise yacht design concept, REI, developed in collaboration with its in-house brands <a data-gid="gid://syiq/Company/809" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Tillberg Design of Sweden (Company)">Tillberg Design of Sweden (TDoS)</a>, <a data-gid="gid://syiq/Company/908" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Hot Lab (Company)">Hot Lab</a> and <a data-gid="gid://syiq/Company/7563" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Thalia Marine (Company)">Thalia Marine</a>. While REI is categorised as a cruise yacht, the concept showcases numerous design elements and lifestyle features inspired by the superyacht world.<img src="https://photo-assets.superyachttimes.com/photo/357926/image/large-308ab590f36c7bf8aa9ef9466f6f5ad3.jpg" data-gid="gid://syiq/Photo/357926">“We are thrilled to introduce REI,” commented Fredrik Johansson, Co-Founder of the <a data-gid="gid://syiq/Company/6755" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Viken Group AB (Company)">Viken Group</a> and Executive Director of <a data-gid="gid://syiq/Company/809" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Tillberg Design of Sweden (Company)">TDoS</a>. “The 196-metre project is the perfect illustration of the combined offerings of the <a data-gid="gid://syiq/Company/6755" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Viken Group AB (Company)">Viken Group</a>, where we manage exterior styling, engineering, master planning and interior under one umbrella.”<img src="https://photo-assets.superyachttimes.com/photo/357929/image/large-a25d14194355d2b70e913c7f499fa921.jpg" data-gid="gid://syiq/Photo/357929">With a beam of 28-metres and accommodation for up to 112 guests and 125 crew across 10 decks, REI demonstrates how superyacht design principles can be applied at larger scales. The project integrates features more typically associated with private yachts, including duplex suites with private winter gardens and pools, forward-facing infinity pools and ensuite spas connected to guest terraces.<img src="https://photo-assets.superyachttimes.com/photo/357928/image/large-da87fa0c9dcd621235ded7fa41dda9e0.jpg" data-gid="gid://syiq/Photo/357928"><a data-gid="gid://syiq/Company/6755" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Viken Group AB (Company)">Viken</a>’s integrated approach to design allows them to streamline the design process: “We can help our clients in the process dramatically, controlling the investment and optimising the outcome for both the guest and the operator. The yacht will come out and make money much sooner and be far more successful and prosperous during its lifespan,” added Johansson.<img src="https://photo-assets.superyachttimes.com/photo/357927/image/large-430b1cc1cbadbd0c4d4b527688d76e74.jpg" data-gid="gid://syiq/Photo/357927">Externally, REI presents a refined, minimalist profile, described by Martin Butler, Creative Director at <a data-gid="gid://syiq/Company/809" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Tillberg Design of Sweden (Company)">TDoS</a> as “a protective and hard outer shell encasing a soft, cosy interior". Inspired by nature and industrial aesthetics, her interiors have been conceived to promote a tranquil, tactile experience, featuring lighting that adjusts dynamically according to the desired mood.<img src="https://photo-assets.superyachttimes.com/photo/357925/image/large-d32d459a1a8c123daba7eec45f845325.jpg" data-gid="gid://syiq/Photo/357925">“Exterior deck spaces can be booked for private functions, and guests can enjoy relaxing in private pools connected to the suites’ beautiful terraces as well as letting off steam in semi-private spas,” added Enrico Lumini, Co-Founder and Design Director of <a data-gid="gid://syiq/Company/908" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Hot Lab (Company)">Hot Lab</a>.Sustainability was also a core consideration in the project’s development. The concept allows for a range of alternative propulsion options, including electric, hydrogen, solar and wind. A secondary 27-metre expedition vessel, potentially solar or electric-powered, is also incorporated into the design.<img src="https://photo-assets.superyachttimes.com/photo/357930/image/large-717ebf794452d355b647daadef7ec501.jpg" data-gid="gid://syiq/Photo/357930">While REI is not a private yacht, the project underscores how superyacht studios are expanding their design reach and influencing emerging luxury marine segments. “The market for cruise yachts is currently looking very promising,” concluded Antonio Romano, Commercial and Marketing Director at <a data-gid="gid://syiq/Company/6755" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Viken Group AB (Company)">Viken Group</a>.<img src="https://photo-assets.superyachttimes.com/photo/357931/image/large-43e8f945f29dac4f04724a904e5fd63a.jpg" data-gid="gid://syiq/Photo/357931">“<a data-gid="gid://syiq/Article/56036" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Four Seasons and Fincantieri announce 207m Four Seasons Yacht (2022-09-28 19:15:00 +0200)">The Four Seasons yacht</a> will hit the water soon, and numerous other high-end brands are looking to enter this space. Thanks to our three brands, <a data-gid="gid://syiq/Company/809" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Tillberg Design of Sweden (Company)">TDoS</a>, <a data-gid="gid://syiq/Company/908" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Hot Lab (Company)">Hot Lab</a> and <a data-gid="gid://syiq/Company/7563" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Thalia Marine (Company)">Thalia Marine</a>, <a data-gid="gid://syiq/Company/6755" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Viken Group AB (Company)">Viken Group</a> can harness our unique expertise across superyachts, cruise ships and refits, meaning we are perfectly positioned to make our mark.”

REI: Viken Group unveils 196m “yacht-inspired” cruise project 

Viken Group has unveiled a 196-metre “yacht-inspired” design concept, in collaboration with its in-house brands TDoS, Hot Lab and Thalia Marine.