Italy

VYS - Global Superyacht Supplier

<a data-gid="gid://syiq/Company/7444" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VYS - Global Superyacht Supplier (Company)">VYS Global Superyacht Supplier</a> is an international yacht supplier based in Venice, Italy. Rooted in a family-owned holding company with a 50-year legacy in the food and beverage sector, the company has diversified over time, expanding into various industries. In 2017, the <a data-gid="gid://syiq/Company/7444" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VYS - Global Superyacht Supplier (Company)">VYS</a> brand was established, exclusively dedicated to the luxury sector, specialising in supplying mega-yachts and private jets. The company is composed of a team of experienced ex-crew members and extends its services to major European countries, including Italy, Croatia, Greece, France, and Turkey. Moreover, they cater to yachts in far-reaching destinations such as the Caribbean.<img src="https://photo-assets.superyachttimes.com/photo/295065/image/large-9ea6dca7ce48adfc93c7d4aa6611c5de.jpeg" data-gid="gid://syiq/Photo/295065">SuperYacht Times spoke with <a data-gid="gid://syiq/Company/7444" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VYS - Global Superyacht Supplier (Company)">VYS</a> CEO Emanuele Minore to gain a deeper understanding of the company’s services and its unique approach to superyacht provisioning.<img src="https://photo-assets.superyachttimes.com/photo/295069/image/large-ef986ab77cd05bfd11aa8fd3cfd5f695.jpeg" data-gid="gid://syiq/Photo/295069"><a data-gid="gid://syiq/Company/7444" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VYS - Global Superyacht Supplier (Company)">VYS</a> sources its products directly from specific and trusted suppliers, manufacturing a range of premium items, including bed and table linens, towels, and other exclusive interior accessories. In the realm of food and beverage, their products are freshly and sustainably sourced. <a data-gid="gid://syiq/Company/7444" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VYS - Global Superyacht Supplier (Company)">VYS</a> is renowned for its homemade macarons, which can be branded with logos upon customer request. This year's new addition is artisanal crisps featuring the superyacht’s logo or the owner’s name, depending on customer preference. In terms of beverages, they can supply yachts with freshly squeezed juices and have partnered with La Stolca vineyard to provide quality wine.<img src="https://photo-assets.superyachttimes.com/photo/295068/image/large-a135ce56792c13145e5987865b7b5a90.jpeg" data-gid="gid://syiq/Photo/295068">Through bypassing intermediaries, clients deal directly with <a data-gid="gid://syiq/Company/7444" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VYS - Global Superyacht Supplier (Company)">VYS</a> rather than middlemen. This direct relationship enables <a data-gid="gid://syiq/Company/7444" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VYS - Global Superyacht Supplier (Company)">VYS</a> to provide clients with precisely what they need, when they need it. Their unique working system ensures the delivery of exact portions and packaging as requested by the client. Minore highlighted: “For example, if a client wakes up in the morning and wants a kilo of mushrooms cut in a specific way and vacuum-sealed, we can accommodate that request anywhere, be it in Venice, Croatia, or Greece”.Another crucial aspect of <a data-gid="gid://syiq/Company/7444" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VYS - Global Superyacht Supplier (Company)">VYS</a> is their speed in order processing, enabling successful delivery of provisions to clients despite external constraints. Minore highlighted the example of a chef onboard a yacht not far from Piraeus, “about six hours of navigation away. He had forgotten to order some products and couldn't source them. The very same day we were able to provide them with their supplies whether they were at anchor or in a marina.In order to further underscore <a data-gid="gid://syiq/Company/7444" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VYS - Global Superyacht Supplier (Company)">VYS</a>’s efficient order process, Minore provided another example, again in Greece, where; “an order arrived one evening in July, consisting of meat, fish, fruits, vegetables, canned goods, and more. Although the delivery was scheduled for 3:00 PM the following day, we had already completed it by 10:00 AM.” Minore explained that “the advantage lies in applying the same methodology and know-how that we have from the parent company throughout all parts of the Mediterranean when dealing with our clients.”<img src="https://photo-assets.superyachttimes.com/photo/295066/image/large-c7c8370575175a0bc4477d7910685068.jpeg" data-gid="gid://syiq/Photo/295066"><a data-gid="gid://syiq/Company/7444" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VYS - Global Superyacht Supplier (Company)">VYS</a> has also achieved success in the yacht provisioning market in Sicily, overcoming the historically challenging nature of the provision market in the region where certain products are often not readily available. Minore affirmed that “the establishment of our branch this year has proven to be a significant advantage for our customers. We have introduced products that were previously unavailable in Sicily, including unique items like English muffins and gammon, our brand manager Giulio Sciotto has been instrumental in our success.”<a data-gid="gid://syiq/Company/7444" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VYS - Global Superyacht Supplier (Company)">VYS</a> has also participated in diverse initiatives, notably a collaboration with the Italian Yacht Chef Association (IYCA). This partnership is characterised by Minore as “a dynamic exchange of opinions, encompassing perspectives on both our products and theirs, with a specific focus on onboard recipes. Our commitment extends to being attuned to the unique needs of our clients. Through active engagement, we seek to thoroughly understand their challenges and collaboratively find effective solutions.” Moreover, <a data-gid="gid://syiq/Company/7444" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VYS - Global Superyacht Supplier (Company)">VYS</a> are also sponsors of the Italian Yacht Masters led by the Captain Gino Battaglia.<img src="https://photo-assets.superyachttimes.com/photo/295067/image/large-b45102b3c8790ccd78f1df1a386a6f7d.jpeg" data-gid="gid://syiq/Photo/295067">Regarding future plans, Minore announced that this year, “<a data-gid="gid://syiq/Company/7444" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="VYS - Global Superyacht Supplier (Company)">VYS</a> will expand with the opening of two new branches, one in Ventimiglia and another in Gocek, Turkey. In Turkey, a dedicated store will be established to address the unique challenges of this demanding market. This endeavour aims to efficiently cater to local clients, fulfilling their material requests within tight timelines. For items not readily available in Turkey, particularly fresh produce, we will leverage locally sourced products. To facilitate this, we have conducted thorough research and mapped the territory to identify exceptional local products – distinct from those commonly found in supermarkets. Our commitment to customer satisfaction extends beyond taste and product quality to encompass reasonable prices and more.”

Exploring superyacht provisioning with VYS

VYS Global Superyacht Supplier is an international yacht supplier based in Venice, Italy. 