The ever-popular Superyacht Cup regatta in Palma, which runs from 22-25 June 2011 and celebrates its 16th anniversary this year, has once again attracted valuable support and sponsorship from many leading superyacht industry companies who contribute significantly to the success of the event.
Sponsors include the Rolling Stock Group, Dimension Polyant, Pendennis Shipyard, Pantaenius, Reckmann, YCO, Astilleros de Mallorca, STP, Rondal and MedAire. Dutch based Hoek Design also joins the Superyacht Cup this year to celebrate their own 25th Anniversary. No less than 7 of the 17 yachts currently entered in the regatta are from the Hoek drawing board, including the 55m modern classic Marie, built by Vitters Shipyard and launched just last year.
Since the event was founded in 1996, the Superyacht Cup has grown in popularity with owners and guests who enjoy the fabulous sailing conditions in the Bay of Palma, as well as the informal atmosphere of the regatta and its famous dockside parties. In 2009, the event moved to the centrally-located 'Muelle Viejo' ("Old Dock") opposite Palma's grand cathedral, which has proved to be the ideal location for the yachts and the dockside race village. This charming and historic part of the marina is right in the middle of Palma's old town, with all its wonderful bars and restaurants, and just 10 minutes from the airport.
For sponsors of the event, the Superyacht Cup provides an ideal environment in which to promote their brands, and enables them to spend valuable networking time with owners and industry colleagues in a relaxed and informal atmosphere. As Diego Colon, Managing Director of Palma based Astilleros de Mallorca, a long-term supporter of the event, says about the value of his company's involvement:
“We have sponsored the Superyacht Cup for over 10 years and have watched the event grow to become the huge success it is today. Our partnership has created many new business opportunities for our shipyard, as well as showing owners the fantastic sailing that we have here in the Balearic Islands."