HISWA Multimedia has announced a structural reduction of 15% on rates for stand space and berths at the HISWA Amsterdam in-water Boat Show 2012. This will be calculated on top of the early bird discount (15%) for bookings made by March 31, and the general discount for members of the HISWA Association (15%). In addition, a collective volume discount will apply to the show depending on the total number of participating boats. Exhibitors have already registered 200 boats, and it is expected that this number will quickly increase thanks to the reductions in rates.
The discounts are a response to the economic downturn, which is still creating difficulties for boatbuilders and importers. “It is particularly important at a time like this to put on a high-quality show in order to give the watersport industry a real boost,” explains Farouk Nefzi, director of show organiser HISWA Multimedia. “Although the outlook for the HISWA Amsterdam in-water Boat Show was already very positive – with over 150 registered exhibitors and 200 boats – our goal is to represent the broadest possible range of vessels from both Dutch and international yacht builders. And our new location, the former NDSM yard in Amsterdam, gives us the capacity to do so. Additional discounts can be an important stimulus for first-time participants, and encourage existing exhibitors to showcase even more boats. We can provide this discount thanks to the expected increase in the number of participants and the fact that all exhibitors will benefit from it. The accumulated discount will easily reach 30% - and in some cases up to 60% - for many exhibitors. In this way HISWA Multimedia is making a sizeable contribution to the overall well-being of the industry.”
The volume discount was introduced at the same time as the rate reduction in order to stimulate yacht builders and importers to participate in the HISWA Amsterdam in-water Boat Show with as many boats as possible. If the total number of boats presented in the water ultimately reaches more than 450, all exhibitors will receive an extra 10% discount on the amount they paid for stand space or berths. If there are more than 500 boats, the discount will be as high as 15%.
“With the move to our prestigious new location at the heart of Amsterdam, we have a lot to offer exhibitors this year,” continues Nefzi. “And the substantial price reduction on invitation tickets that we recently introduced is another example of how we are facilitating all exhibitors. This move was already implemented in response to reactions by participants during the meeting in late March. It will make it less expensive for exhibitors to invite their business partners and potential clients to the boat show. We have also introduced free parking for exhibitors. Well aware of the difficult times that our exhibitors are facing, we are doing our utmost to provide solutions that reduce participation costs. At the same time the show is becoming even more attractive to visitors thanks to our wider exhibition programme.”
The HISWA Amsterdam in-water Boat Show is a must-visit event for people who enjoy sailing, love beautiful boats or are looking to find out more about an area of watersports. It offers a broad overview of the latest boats by Dutch and international yacht builders, as well as an extensive range of nautical products and services. The exhibition programme will be framed by a lively programme of activities on and around the water.
This year will mark the first time the HISWA Amsterdam in-water Boat Show is held at a new location in the centre of Amsterdam. The event will take place from Tuesday 4 to Sunday 9 September 2012, and opening hours will be 11.00 to 19.00 every day.