The combination of perfect weather, a great stand location, interesting guests and clients, coupled with launching the company’s new brand, meant the Antibes Yacht Show was yet another success for the growing SuperYachtCompany.com team.
The show took place last week from the 7th - 10 April, where the company launched its new brand profile, and name change. SuperYachtCompany.com received many positive responses to the improved branding profile, and name change, as guests, clients and industry partners showed their uttermost enthusiasm for these new improvements. The company amalgamates both SuperYachtTimes.com and SuperYachtPhoto.com, both of which are currently undergoing website improvements soon to be completed.
Maarten Janssen of SuperYachtCompany.com commented: “Most people know our two publications, SuperYachtTimes.com, and SuperYachtPhoto.com, however, we felt that rebranding to SuperYachtCompany.com perpetuates a clearer image of the company.”
Maarten continues “Even though our publications are very different, and serve different purposes, they are both run by the same professionals, and our new corporate identity will enable us to communicate our range of media products and services more effectively”.
Furthermore, the SuperYachtCompany.com effectively acted as a media partner of the show, providing photos, and media exposure up-to and during the show.
Managing Director Merijn de Waard stated: “This is the fifth year we have attended the Antibes Yacht Show which started out in the same year as we setup SuperYachtTimes.com. It has grown into a renowned yacht show, and it has been great to have a stand in a prime location at the show this year”.
The SuperYachtCompany.com, together with YachtsXL, collaborated its efforts by opening up their stands to create one large area which helped to create a welcoming atmosphere for guests. This collaboration was a joint effort from both companies to help emphasise to the superyacht industry the importance of on-line advertisement.
Sales Director Richard Callender stated: "I am delighted to say, that the last few years' work on educating our industry about the potential of internet marketing is really starting to pay off. We had numerous enquiries during the show and very importantly to us, very happy customers that have had the opportunity to enjoy the service SuperYachtCompany.com has been able to provide.
Richard continues: “We are proud to boast a significantly larger readership than any other publication in the industry and intend to keep our loyal readers informed on a daily basis with the most up to date information available on the market."
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