Two days of insightful presentations and discussion at the 5th Asia Pacific Superyacht Conference (APSC), have come to a close. Held at ONE15°Marina Club on 16 – 17 April, the much-anticipated event was hailed a resounding success and the best to date. Welcoming more than 100 delegates, and with an exciting programme from more than 20 expert speakers, the event promised unrivalled insight into the Asian market, and it more than delivered.
The overall mood theme of the conference was that Asia is a culturally diverse region hence increasing the need for different companies and countries need to work together to promote it. The conference opened with a paper from Colin Dawson, who spoke on creating a cohesive market within Asia. Initiatives such as the Asia Pacific Superyacht Association, which launched in 2011, are a good conduit for this kind of teamwork. As such an important growing market, understanding the Asian market is crucial for businesses looking to establish themselves and grow their presence in the Asia Pacific. The APSC provided delegates with a wide range of topics that addressed the emergence and growth of superyachting within the region, and how to best cater to the client base and attract more yachts to the area. A range of speakers examined the main and emerging hubs, including Indonesia, Japan, China and Hong Kong.
Speakers included world-renowned naval architect Ed Dubois of Dubois Naval Architects, who spoke of his career in the world of design and related his experiences of owner requests to the Asian market. Simon Turner, Director at Northrop & Johnson, spoke on chartering in Asia, and how it is a popular cruising hub in the making. Other speakers included MaryAnne Edwards, Chief Executive of the Australian International Marine Export Group and Superyacht Australia, who spoke on the growth of the Australian superyacht market, and James Roy, Yacht Design Director at BMT Nigel Gee, who talked about Northern European quality and offered insight to Asian companies looking to match, or even better, this high work standard. Experts from every field, including shipyards, brokers, associations, and captains of the superyachts, provided balanced insight and information for all delegates.
A particular highlight of the conference was the presentation on day one by Mykolas Rambus, CEO of Wealth-X, who discussed where prospective superyacht owner’s are likely to come from.
Rambus highlighted the huge potential owner pool and their assets: there are 187,380 UHNWI (ultra high net worth individuals – those with USD30 million and above), and 12 per cent of all the worlds’ wealth lies with these individuals. With 42,895 of these UHNWI in Asia, the potential for growth is huge. Reaching out to this growing client base is, of course, critical. Other papers of note included a panel discussion led by Jules Kay from Ensign Media who talked about how to create successful client relationships in multi-cultural Asia.
The Singapore Yacht Show continues today at ONE15°Marina Club at Sentosa Cove, showcasing an unparalleled line-up of yachts, and some of the world’s leading luxury and lifestyle brands.
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