Australian Superyacht and Marine Export Conference huge success

The Australian Superyacht and Marine Export Conference (ASMEX 2011) held immediately prior to Sanctuary Cove International Boat Show attracted delegates from the USA, UK, Vietnam, Indonesia, Phillipines, Taiwan, China, NZ, Thailand, Ireland and across all states of Australia. The focus of the conference was to highlight the issues facing the Australian Superyacht and Marine Export sector and to profile Australia and the Asia Pacific region as an idyllic cruising destination for Superyachts and an extremely attractive alternative to traditional cruising grounds.

It certainly achieved a great line up of speakers with one of the highlights being Carla Demaria from Monte Carlo Yachts Italy who gave an enlightening presentation about the development of Monte Carlo Yachts and the global superyacht sector. The feedback from delegates regarding the conference was effusive. The information gained over the 2 days and the quality of the speakers and presentations ensured delegates went away from the conference enthused, motivated and with a much clearer picture of the road ahead and the global market.

There were a number of key issues raised during the conference that are seen as barriers to the growth of visiting superyachts to the region. The key government officials in attendance at the conference certainly took these issues on board and were keen for Superyacht Australia to have follow up meetings to see how these barriers can be either removed or reduced. This is a positive step forward for the industry.

Superyacht Australia Chairman, Barry Jenkins highlighted the economic value to Australia from the current Superyacht industry and the additional value that could be gained by removing these impediments to growth. Focus will be on regulations regarding the Charter Industry, issues regarding acceptance of experience gained overseas by Australian crew and the reciprocal recognition of international qualifications, issues regarding the 35 metre rule in the Great Barrier Reef and how Australia can work collaboratively with our neighbours in the Asia Pacific region to attract more vessels to cruise in these waters.

Barry Jenkins said “it was hoped that the 2 days of discussion at the conference would lead to some clear direction to drive the future strategy of Superyacht Australia and to attract more vessels to our underutilised cruising grounds.”

The question on everyone’s mind at the end of the conference was when the next one will be organised. A very positive sign for Superyacht Australia.

AIMEX & Superyacht Australia
MaryAnne Edwards
+61 3 9682 1255
[email protected]



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