Azimut Yachts triples its order portfolio in the UAE, while Benetti sales in this area grow from 8% to 20% of total sales with three megayachts sold in the past 12 months. At the Dubai International Boat Show, the Group has been exhibiting 16 yachts at a 600-m2 booth.
For the Company, headed by Paolo Vitelli, the UAE and, in general, the countries of the Middle East have expressed the capacity of economic recovery that is more significant than in the Group's other traditional markets.
In this regard, it's worth noting that in this very area, Azimut Yachts has nearly tripled its order portfolio in the last six months, while for Benetti, which operates in a sector where sales are distributed over greater time spans, the Middle East market today represents about 20% of total sales, vs. 8% just two years ago.
The recent path that brought Benetti to this brilliant performance consists of the delivery of three mega yachts in the past 12 months, a record that no other yacht builder has succeeded in matching in this area.
At the Dubai International Boat Show, 16 yachts are on display: Benetti is exhibiting its Tradition 100, a model that has garnered great success throughout the world; Azimut Yachts is represented by 11 models, and 4 are the sportcruisers branded Atlantis. The local prèmieres are 4: the Atlantis Verve 36 and three Azimut Yachts models: the 48, the 53 and the 72S.
SuperYacht Times - The State of Yachting 2020
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