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Azimut Benetti reports growth at Cannes Yachting Festival

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The Azimut Benetti Group are currently present at the Cannes Yachting Festival 2015, where the Italian brand have a total of 16 models on show, three of which are making their world debut appearances; the Azimut Magellano 66, Azimut Fly 72, and Benetti Vivace 125’ Fast Displacement. In addition to the superyachts on display, the Group have also revealed the company’s development strategy with new investments in products, technological innovation and manufacturing processes.

With a value of production of over €650,000,000, an increase of about 10% over last year, 265 yachts delivered and a healthy financial position, the Group states that the sales forecast for the 2014-2015 season shows a positive trend which can be interpreted as sign of a partial recovery of the market. The company revealed that in regards to sales, the Middle Eastern market is good, compensating for the dip in the Chinese market, with Central and South America also proving positive with significant growth in the latter, and Europe improving.

Speaking of the Group’s market scenario, they state, “The aim is to protect and nurture markets, not with a multi-brand distributor, but with exclusive distribution of the Azimut Yachts brand in partnership with the best operators available in these territories. This therefore means markets that are directly and professionally nurtured by experts with local knowledge, customer services provided by Group staff and brand exclusivity.”

In terms of new investments, the Group will focus on technological innovation, with product at the core of innovation processes and significant investments aimed at improving comfort and performance. The key issue in the innovation of the Azimut brand name will be the extensive use of carbon fibre which offers a substantial reduction of weight (up to 30% for the latest Azimut Fly 72). The second key issue will be research aimed at finding the best possible combination between hulls and propulsion units.

Continuous renovation of the range which, over the past year, has seen the launch of two new models in the up to 50 foot category, now followed by the Magellano 66 and Azimut 72 in the 50 to 70 foot category where the Azimut brand leads the market. The new 66 Flybridge and Grande 112 will follow this season. The Grande 112 will sit flank two models in the top category: Azimut 80 and Azimut Grande 95RPH.

The Azimut Benetti Group will be present throughout the duration of the Cannes Yachting Festival, which will draw to a close this weekend.

By Gemma Fottles

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