Azimut Yachts will be the first Italian company to meet the challenge of India’s growing maritime market, with the goal of playing a key role in realizing the market’s rich potential. India’s rapidly growing economy makes it likely that this sector will undergo substantial expansion over the next three years.
The company now has a presence in India, with a new dealership and its first public appearance – the Mumbai Boat Show, which will take place 22-25 February 2007 – the first show of its kind in the Indian market. This event demonstrates the market’s rich potential.
Azimut Yachts, which will have its own stand at the show, has an investment plan for India for the next three years to build on the market’s sales potential and enhance customer service.
“The official entrance of Azimut Yachts into India,” said Federico Martini, managing director of Azimut Yachts, “will expand our international sales network and demonstrate the company’s ability to meet the challenges of this growing market.” According to local officials, India’s entrance into the maritime market could have a significant impact on tourism and economic development.
Mumbai, the country’s financial centre, and Goa, its principal tourist destination on the coast, are the two areas with the greatest potential for development. Mumbai is home to stock exchanges with the highest growth rate in the world (the National Stock Exchange, one of the largest and most advanced, and the Bombay Stock Exchange, the oldest stock exchange in Asia). Mumbai has a thriving film industry (Bollywood) and boasts a large share of the communications sector. It also hosts the Royal Mumbai Yacht Club, the third oldest yacht club in the world (founded in 1846), and has an accessible, protected coastline. Goa, located in the richest Indian state, is a natural paradise with more than 100 kilometres of spectacular coastline.
Today the Indian dealer Sorenstam Ventures joins the great Azimut Yachts network, now with 127 companies in 56 countries. This vast geographical presence guarantees unparalleled ease of distribution between sales locations and top-quality after-sales services for customers. It is a sales network that is remarkable not only for its size but also for its financial stability. Many Azimut dealers have experienced considerable growth and a high level of sales organization.