Benetti reveals Asia strategies at Singapore Yacht Show 2015

Benetti has revealed their Asia strategies at the Singapore Yacht Show 2015, stating that they have increased their presence in the area with two offices in Hong Kong. In addition, the brand have confirmed their sales successes over the past five years.

According to the latest statistics from Cap Gemini and RNC Wealth Management, published in our SuperYacht Times Annual Superyacht Industry Report, the Asian Pacific region continues to be the driving force behind the growth of High Net Worth Individuals (HNWI) in 2013. At 17.3% Asia has the highest regional growth, for a total of 4.32 million, and reduces their gap to the leading region, North America, to just ten thousand individuals - a gap that many predict will be closed completely in the near future.

Based on these important trends and the commercial success over the last five years, Benetti has increased their presence in the Far east and APAC to take advantage of the area's enormous potential. Benetti's primary office in the region is in Hong Kong. Leading the Benetti team is Luigi Adamo, General Manager, with Alberto Giannerini as Service Manager and Natalie Ye as Marketing Manager. Since April 2015 the Benetti Service offices are located in the Gold Coast Marina.

Reinforcing the decision for Benetti to develop it’s Asian clientele and business are the facts and figures; in only five years Benetti has sold a total of 390 metres of superyachts, including two Delfino 93’ at 28 metres, one Classic 121’ 37 metres, one Classic Supreme 132’ 40,2 metres, three Custom of 55 metres and one Custom of 60 metres. Contracts for a Classic 121’ 37 metres, Custom 60 metres and a Custom 72 metres are presently at an advanced stage and the brand report that they will probably be closed before the end of the year.

Among the more recent vessels sold and delivered by Benetti include the 55 metre Ocean Paradise built in 2013 for a young Singaporean Owner; Lady Candy, measuring 56 metres and built in 2014, another custom project for a Chinese Owner; and Mingfa the 40 metre superyacht built 2014 and the fifth model of the 132' Classic Supreme line.

Luigi Adamo, General Manager Benetti Asia, comments, “As soon as I was nominated Asian General Manager, the first actions I wanted to undertake were directed towards increased attention to our brokers regional network. It is fundamental to keep them up to date on our products, improving the definition of the brand. Further important steps were to nominate a new head of Service for the Hong Kong office, and the new opening of the Service Office in the Gold Coast Marina. This way, with our strong local presence, we will be able to serve our clients throughout 360°.”

Benetti are currently at the Singapore Yacht Show, which is being held at the One 15 Marina Club in Sentosa Cove until the 26th April. at the Singapore Yacht Show

Meet at the Singapore Yacht Show. Both our editorial and sales team will be present in Singapore throughout the event. Pick up a free copy of the brand new edition of our quarterly newspaper, distributed at several spots around the show, meet us for a chat about advertising or media solutions, or simply join us for a drink at the bar. We look forward to meeting you in Singapore.

By Gemma Fottles



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