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Bob Saxon Consultancy (BSC) providing key strategies


The Bob Saxon Consultancy (BSC) has announced today that integral to it's services is providing the large yacht industry with key strategies to weather current economic uncertainty. New clients, including International Maritime Associates and Synchrony Yachts, are quickly taking advantage of BSC's capabilities.

More, Bob recently presented some of these ideas to the United States Superyacht Association (USSA) and he is oft-quoted in both marine and general business media. "Today’s yachting scene has no precedence says Saxon. The dynamics of operating a marine-related business�and perhaps even megayacht ownership itself should be examined in order to cope and prepare for this demanding marketplace. The exercise should be to position and plan for the company in a manner that not only enables it to survive, but to thrive as the market recycles."

To prepare for market recovery, BSC offers both specific strategies to its clients while also having a number of presentations prepared for delivery to companies, associations and industry forums. These more generalized topics include "In a Down Market, Recognizing the Superyacht Industry's Continuing Expansion", "Ten Strategies to Generate Business", "Differentiating Yourself from Your Competitors", "Personalizing your Products and Services", and more.

After his recent USSA appearance, association members like Nancy (Button) Latinette, a yacht charter broker, commented, I thought your speech was inspiring and enjoyed hearing your perspective on the yacht charter industry. The Bob Saxon Consultancy is also pleased to announce several new clients. The first, Synchrony Yachts, approached Bob to serve in an advisory capacity (in addition to sitting on the Synchrony Board of Directors) as they were preparing to launch their luxury yacht ownership program.

James Henderson, Chief Executive, Synchrony Yachts, comments, With over 30 years of experience and a sterling reputation in the industry, Bob Saxon is advising Synchrony on developing and refining its business model, including yacht specifications and yacht management, as well as operations policies for the Synchrony program. Bob is a consummate professional; he has wealth of industry knowledge and a tremendous network, with a rolodex of owners, captains and industry professionals literally a phone call away. He is tenacious, dependable and a real pleasure to work with.

BSC is also providing consulting services to International Maritime Associates (IMA), the owner's advocacy firm. Adrian Farmer, IMA's CEO, comments, Bob Saxon's experience within the yachting industry has assisted International Maritime Associates to develop strategies in the ever-changing and challenging environment of the business. His knowledge has allowed our team to focus on important issues and services to better serve our current and future clientele. Any discussion with Bob is a benefit to all involved in yachting: owners, businesses and crew alike.

Bob Saxon Consultancy
+1 954 224 5307
[email protected]

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