Bob Saxon to present Re-Tooling the Machinery at FYBA's August Charter Seminar

The Bob Saxon Consultancy (BSC) have announced that Bob Saxon will present Re-Tooling the Machinery at the Florida Yacht Brokers Association’s (FYBA) Educational Charter Seminar, 13 August 2009 from 9:45 am-5:30 pm at Hugh’s Culinary, 2351 N.E. 12th Terrace, Oakland Park, Florida.

Presented as Yacht Charters—The Best Kept Secret, Let it out of the Bag!, the FYBA Charter Professionals Committee has orchestrated comprehensive talks for every aspect of the charter business.

Bob Saxon, specifically, will conduct an interactive session for yachting professionals that explores essentials for competing and succeeding in the current and future charter market. Further, he’ll examine sales strategies and the readiness of the broker segment as the yachting industry rebounds. “Without flinching, we’ll take the kind of hard look at the state of the charter business that will help brokers manage in the current economy. Then, we’ll review the fundamental basics required to be a success in charter sales, including preparedness, knowledge of the market and other core aptitudes necessary to closing the deal,” says Saxon.

Rounding out a full day of presentations, topics include:
• Port Louis Marina, Grenada: The Spice of the Caribbean
• A Luxury Marketing Panel discussing How Well Do You Know the High End Market?, The World is Listening. What Do You Want to Say?, Social Marketing: What it Can Do for Business! and Web Site, Print Media, Branding
• Electronic Signatures
• Back to the Basics: Focus on Customer Service to Make Your Business a Success.

Bob Saxon Consultancy
+1 954 224 5307
[email protected]



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