Interview: Bobby Genovese on owning 47m Feadship yacht BG Charade

Written by Georgia Tindale

"It’s crazy how life works,” Bobby Genovese, chairman of BG Capital Group and owner of the 46.88-metre superyacht BG Charade, tells us over a crackly phone connection in June. “I’m a Canadian farm boy. I grew up in an area called Muskoka in Ontario, Canada, on the lakes. One of the great traditions there is collecting these old wooden boats that are family time-pieces. Bobby GenoveseOne day, my brother and I were at the marina and there was one of the most beautiful boats I’ve ever seen: Miss Canada III [a former World Championship racing boat]. I thought, ‘I gotta buy that’ and that’s how I came to start owning boats.” Bobby Genovese can sure tell a story – but then he has more than his fair share to tell. Having left school with no qualifications at 16 years old, he’d already realised the power of good salesmanship from selling wildflowers from a roadside kiosk with his stepfather in Toronto. He would go on to put these skills to use again when, aged 25, he established his first company, the Investor Relations Group, which made him a multi-millionaire within a couple of years.

Having previously described this experience akin to having “Monopoly money that didn’t feel real”, the capital did enable him to indulge his growing love of unique boats.“Whenever I was out on the lake, everyone would say ‘We just love Miss Canada III, it’s a shame you don’t have Miss Canada IV ’, and I was thinking, ‘What the hell’s Miss Canada IV?!’, Genovese laughs. “I found out that Miss Canada IV was built in 1948 and was the first boat in the world to go nearly 200 miles an hour. It was actually powered by one of your [the UK’s] Royal Air Force Spitfire engines. "I had to have that boat! But,” he sighs, “she was in a museum.” Bobby GenoveseThe fact Genovese managed to wangle a vintage racing boat out of the Ingersoll Museum in Ontario, get her back to her best and race her around the world will come as no surprise to those who know him. His bonhomie and unwillingness to take no for an answer has seen him convince more than one owner to let him buy their prized vessel – indeed, it’s also how he came to own the 1990-built BG Charade in 2014: “I said to the owner, ‘What do you need three boats for? Why don’t you let me have her?’ and he said yes! I thought, 'Oh my God, now I’ve got to figure out how to pay for it!’” Figure it out he did, and BG Charade subsequently underwent a two-year complete refit at Derecktor Shipyards near Ft. Lauderdale. Bobby Genovese“One of the main things I learned from doing a refit is don’t do one – buy it done!” he laughs. “It was supposed to cost $2 million, which was just to upholster the furniture and fix a couple of blistering spots. But then, because the Baht is so weak compared to the American dollar, I said ‘Why don’t we change out the air-conditioning system for quieter fans?’, and then ‘why don’t we move the jacuzzi?’ and so on. We’re now at $7 million! But having everything looking fantastic is one of my selfish pleasures and of course, we have every toy on board you could possibly imagine.”BG yacht aerialPhoto: Bobby GenoveseHe’s not exaggerating. Entertainment for guests includes a massive starboard-mounted climbing wall, water slide, water trampoline, sea bobs, paddleboards, kayaks and a fleet of wave runners. He made sure to test out all his new gizmos and gadgets in person, taking a trip with family and friends last summer through the Mediterranean.

Spending time on board his boats isn’t unusual. Indeed, it’s a deliberate life decision made after finding himself too caught up in work (and therefore on land). “I was one of those people who barely ever get to enjoy their boats,” he tells us. “I thought, ‘What am I doing? I’ve really got to start using these things!’”BG yacht anchored with toysPhoto: Bobby GenoveseThe conversation inevitably turns to Covid-19 and the effect it’s had on Genovese’s business and life in general. He describes how professionally the impact has been mixed. Positives include having purchased 50 per cent of a business in January that helps people with credit card or financial problems – fortuitous timing considering the state of the world’s finances. However, he’s also the master concessionaire for four of the seven largest state parks in the state of Florida, which have all been closed down of course. This has been tough on his employees, but he’s hopeful things will turn around when lockdown restrictions ease.  BG yacht deckPhoto: Bobby GenoveseBG yacht interiorPhoto: Bobby GenoveseAs far as chartering goes, Genovese is keen to keep things running – as long as everyone sticks to the rules. Currently, he charters two boats, including BG Charade, and trusts his captain and crew to maintain a strict sanitation routine and clear guidelines for everybody on board. For the owner, chartering is not only about making the boats pay for themselves (which he concedes will never happen), but also to offer clients an important means of relaxation in a safe environment during these troubled times. “It’s such an interesting scenario,” he muses. BG yacht interiorPhoto: Bobby GenoveseBG yacht interiorPhoto: Bobby GenoveseBG yacht interiorPhoto: Bobby Genovese“We’ve never experienced [a pandemic like this] in our lifetime. You’ve got to understand that there’s probably more of these viruses coming down the pipeline because the world is so global now. And now that we’ve seen how fast disease can spread, I think more and more people are going to stay within their bubble of friends – which benefits the yachting world, of course. I know people who are saying, ‘Screw it, I’d rather be on my boat, contained with my loved ones than rolling into a city with four million people’.” BG yacht interiorPhoto: Bobby GenoveseBG yacht interiorPhoto: Bobby GenoveseLife on the sea with the people you love is definitely a goal Genovese has taken to heart as he reveals he’s currently in the process of purchasing another boat: “My goal is to have one boat here in North America and leave BG Charade between the South Pacific and the Mediterranean, so I can go back and forth and basically live between the two boats.” BG yacht aerialPhoto: Bobby GenoveseBG yacht anchoredPhoto: Bobby GenoveseBG yacht aerialPhoto: Bobby GenoveseSounds like a great plan to us. As we’re rounding up our chat we ask if there’s anything else he’d like to mention. “Has anybody told you that I look a lot like Brad Pitt?” he wonders, “If you want to put that in your article, that would be amazing.” Consider it done.

This article was first featured in The SuperYacht Times newspaper. Subscribe now to receive your copy straight to your door and never miss another issue.



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