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Burgess expands into Asia Pacific region

Business

Burgess has announced that they will formally launch their expansion into the Asia Pacific Region during the upcoming Singapore Yacht Show, which will kick off on the 23rd April. Burgess has supported both the Singapore Yacht Show and the Hainan Rendez-Vous since their inceptions, and currently lists a fleet of ten superyachts offered for sale or charter on behalf of Asian or Asia-based owners.

Richard Lambert has been appointed Managing Director Asia and Senior Broker, a position which will be combined with his current role as Global Head of the Semi-Custom Division. Richard will be responsible for leading the overall development of Burgess in Asia and will personally support and advise Asia-based clients.

On the charter side, Kum Kuen Woo joins Burgess as Charter Manager and Broker based in Singapore to focus on the development of the charter market in Asia, both regionally and internationally. Under the guidance of Gaye Joyeau-Bourgeois, Director & Senior Charter Broker in Monaco, the global Burgess charter team will collaborate closely with Kum Kuen to assist Asian clients with international charters and to promote Asia as a charter destination to clients worldwide.

Georgina Menheneott assumes the role of Regional Development Manager to support the company’s expansion strategy across emerging and developing markets worldwide, with a substantial focus devoted to the launch of the Asia operation.

Finally, effective 1 July upon his retirement as Senior Partner with global consultancy firm McKinsey & Co, Jean-Marc Poullet will join Burgess as Chairman Asia to provide guidance on the company’s developments in the region and to help coordinate key client relationships.

“After considerable planning, we are excited to be finally launching our operations in Asia and we have selected a very strong and experienced global team to bring the best of our expertise in all aspects of superyachting to the region”, said Jonathan Beckett, Group CEO of Burgess. “We are taking a long term approach to developing the market in Asia. We don’t expect to gain immediate traction and are realistic about the investment in time and resources required for success. We believe in the importance of this market and are committed to introducing superyachting to a completely new customer base. We are delighted that Jean-Marc Poullet has accepted to oversee our developments in the region and we will certainly benefit from his experience and well-established networks.”

By Gemma Fottles

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