Denison Yachting to be sold to OneWater Marine

In a major announcement, OneWater Marine has just released the news that is has reached an agreement to purchase American yacht brokerage firm Denison Yachting. Bob Denison and the Denison Yachting team, who recently reported record sales during the Miami International Boat Show, will become part of the OneWater Marine Group which owns marinas in 21 locations across the United States, alongside a number of US shipyards, brokerages and other facilities. Palm Beach International Boat Show 2018Photo: Charl van Rooy / SuperYacht TimesRead: Tom George on the foundation of the OneWater Yacht Group

“We are thrilled to welcome Bob Denison and his team into the OneWater family, which expands and strengthens our presence in the superyacht and yacht categories,” said Austin Singleton, Chief Executive Officer for OneWater. “As we move through the second fiscal quarter, we continue to capitalise on record demand and a growing backlog. Orders at the Miami Boat show were off the charts for both OneWater and Denison, which underscore our combined position as the premier marine retailer of choice from superyachts and yachts to traditional boat sales, parts and service. We look forward to enhancing our leadership position in the market in the coming years.”Bob DenisonRead: SYT Exclusive: Bob Denison on how Denison Yachting will duplicate its US success in Europe

The move significantly expands OneWater's yachts sales and services strength, with Denison Yachting's 70-plus years of experience in the yachting industry. Bob Denison commented, “Strong consumer demand continues to fuel our growth and strengthens our position as industry leaders throughout the United States, Europe and the Mediterranean. Denison’s team of experienced yacht brokers is unparalleled in the world of yachting. Their commitment to take incredible care of clients will be accelerated thanks to OneWater’s tools, resources and support. We are excited to be joining the OneWater family and we look forward to what our shared future holds.”

The news comes not long after Denison Yachting made the expansion into Europe, opening its first office in Monaco at the tail end of last year. OneWater Marine has been on an extensive expansion campaign over the last few years, purchasing the Roscioli Yachting Centre and Tom George Yacht Group (now the OneWater Yacht Group), among many other acquisitions in 2021. Roscioli shipyard in Florida It is not yet clear if, when the acquisition is finalised, whether Denison Yachting will retain its brand identity, or if it will be rebranded part of the OneWater Marine name.

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