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Experience the high life at Boat Asia 2011

Events

Against the stunning backdrop of Marina at Keppel Bay this afternoon, Boat Asia 2011 marked its fourth successful year as South Asia’s largest and longest running boat show.With a ring of the naval bell, Guest-of-Honour, Mr. Ng Ser Miang, Patron, Singapore Sailing Federation together with Mr. Herman Ho, Managing Director, TMX Show Productions and Mr. Teo Soon Hoe, Senior Executive Director and Group Finance Director, Keppel Corporation Limited, officially declared the show open.

Returning on an even larger scale than last year, Boat Asia has expanded its on-land and on-water display space by 15% to accommodate the more than 70 yachting masterpieces which are on display till 15 May 2011. Visitors exploring boat ownership for the first-time will be delighted by the extensive range of powerboats and sailing yachts making their debut at the show. Whether you are a fishing enthusiast considering the sporty Robalo 265 or versatile Grady White Express 360, a yuppie looking to live-it-up on the sexy Azimut 38 or award-winning Monte Carlo Yachts 76, or a young family searching for the perfect weekend boat such as the spacious ZAR 97 Skydeck, Boat Asia has an extensive array of models to cater for all budgets and requirements. High net worth individuals looking to upgrade to the latest superyacht can also find their dream boat at Boat Asia 2011 from the sleek Pershing 80 to the luxurious Horizon EP105.

Boating enthusiasts who want to do their bit for the environment can check out the SunCat 23, Asia’s first 100% pollution free solar powered boat which can propelled by the equivalent of the power of a microwave oven! Or if spreading social change is more up your alley, then say ahoy to the Vega and discover more about her mission of hope through delivering humanitarian aid to East Timor, Banda Archipelago and Tanimbar. Along this charitable vein, Boat Asia 2011 will also be doing its bit for the less fortunate by organising a Charity Gala on 13 May at Fullerton Hotel to raise over $100,000 for The Straits Times School Pocket Money Fund and Business Times Budding Artists Fund.

Boating has always gone hand-in-hand with a luxury lifestyle, so Boat Asia ups the ante with a showcase from some of Singapore’s most prestigious brands at the Pavilion and Visitor Lounge at Keppel Bay and The [email protected] Bay respectively. Xtra Living will be featuring the exclusive Nestrest from Dedon, while Vertu will awe visitors with their exclusive Constellation Quest, Ferrari GT Limited Edition, Signature Rock, Pure Black and the Signature Chairman’s series. Fashionistas can also embrace the seafaring spirit with apparel from Nautica or enjoy an on-water fashion show featuring La Perla’s Spring/Summer 2011 collection inspired by the colours and patterns of Brazil. If your need for speed extends past powerboats, then take a gander at the latest superbikes from Can-Am or test drive the new Audi A7, a five-door coupe with the graceful look of a benchmark luxury sedan.

To encourage more people to begin their voyage to nautical discovery, Boat Asia will be expanding beyond the shores of Keppel Bay for the first time to The [email protected] Bay in the heart of Singapore’s Central Business District. Targeted at neighbouring office workers, residents and tourists, the additional show at The Promontory offers a snapshot of the breathtaking yachts and lifestyle showcases at Keppel Bay and can be easily accessed via shuttle buses running frequently between both shows. Foodies will also be tempted with delectable gourmet options and alcoholic beverages which can be enjoyed alfresco-style while taking in the iconic Marina Bay skyline.

The first-ever city sailing match race, Bay Challenge, will also be taking place at Marina Bay from 14-15 May and will see 13 regional teams of three-crew members competing in high performance Laser Bahias in a match race format. Open to the public, the Bay Challenge seeks to encourage Singaporeans to embrace sailing not just as a sport, but also as a lifestyle choice.

Mr. Herman Ho, Managing Director of TMX Show Productions Pte Ltd, said “Boat Asia is a must-visit if you are looking to explore a nautical lifestyle. Not only can you meet many established exhibitors and dealers who can share their experiences and expertise, you can also network with boating enthusiasts who are as passionate as they are knowledgeable. With an additional show at The Promontory and Singapore’s first BAY Challenge, the boating lifestyle has never been this accessible!”

Boat Asia 2011
12 – 15 May 2011
2pm – 9.00pm (Thursday – Saturday)
2pm – 8.00pm (Sunday)
Marina at Keppel Bay
The [email protected] Bay

Boat Asia
Marina at Keppel Bay Singapore
12-15 May, 2010
www.boat-asia.com

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