Fiat uses Chopi Chopi in international advertising campaign

Gemma Fottles

The flagship of the Ancona shipyard, Chopi Chopi, stands out in the new advertising campaign for the launch of the Fiat 500 Cult into the European market

The 80 metre superyacht is displayed in all its majesty in the commercial which was created by the Leo Burnett agency and directed by Ago Panini. The campaign is an ironic look at the juxtaposition between simplicity and luxury.

The commercial sees two important international icons of โ€˜Made in Italyโ€™, Fiat 500 and Chopi Chopi, brought together for the first time in the elegant video. Having previously won prestigious international awards at the Showboats Design Awards 2014, The World Superyachts Awards 2014 and Boat of the Year 2013, this is the latest recognition for the superyacht Chopi Chopi.

The advertising campaign is on air in Europe, starting from Germany, Austria, the Netherlands and Serbia.



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