Floating Life International, a Swiss group specialised in the management, charter, sales and fractional ownership of superyachts, has a new base in Turkey for regional development. After opening their office in Shanghai in 2006 and in Monaco in 2010, Floating Life has landed at Marmaris. The Marmaris Yacht Marina will be the central base for the Floating Life fleet for the East Mediterranean from this season 2011.
Marmaris Yacht Marina, the “Turkish Saint Tropez” is located about eight kilometers from the town of Marmaris and just a few kilometers from the airport. With floating berths for 650 yachts and over 1,000 spaces ashore, the Marina is equipped with a travel lift capable of lifting up to 330 tons, and has a 24/7 security service both inside and outside the marina.
Since 2001 Floating Life has maintained a management philosophy dedicated to providing quality services coupled with a 360° innovative capacity. With the possibility of providing a real port as an operational base for owner's vacations, along with a fully equipped shipyard capable of organising maintenance and refitting operations, improving the detail and quality of each service for the client is a new plus that will make the difference. Many owners and international shipyards have aimed at refitting as an instrument to answer to the crisis. Owners, captains and shipping lines have paid ever increasing attention in choosing a shipyard to undertake these jobs, for the obvious reasons of cost, capacity, results, and on-time delivery. This trend sees management look abroad more often, especially at services located in areas with a high density of shipyards that incorporate assistance and refitting inside marinas.
“For Floating Life to operate near these areas in hefty expansion is strategically coherent, in addition to being advantageous for the relationships with the different operative yards in the Region. To be able to enjoy a direct relationship with a Mediterranean culture similar to ours will reap sure results. The direct rapport with Marmaris Yacht Marina is exemplary. Personal contact in Turkey is still strong and necessary. Sharing common strategies with professionals in developing an international level business locally, while uniting the management capacities of Floating Life with the marina structures and the Marmaris yard is an advantage that almost no-one now can boast”, states Andrea Pezzini, CEO of Floating Life.
Floating Life and Marmaris Yacht Marine share a common mission and strategy for providing full nautical services for super yachts, from vacations and berthing to yacht management. This strategy will see these two companies together in a large common space at the 2011 Monaco Boat Show and the 2012 Istanbul Boat Show, during which prospective developments in this area will be illustrated to owners and interested visitors.
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