Gulf Craft Inc., the Middle East and Asia’s manufacturer of yachts, has announce that it has appointed The Mansell Agency to handle all European public relations activity. Founded in The United Arab Emirates in 1982, Gulf Craft today produces vessels ranging from 20 feet leisure craft and sports boats, to 135 feet luxury superyachts. Recognised internationally, and being one of the world’s leading exporters of fiberglass leisure craft, Gulf Craft vessels can be found cruising the waters of four continents.
The Mansell Agency has been selected to raise the profile and cover all European public relations for Gulf Craft’s range of luxury fly-bridge yachts - Majesty Yachts and Majesty Superyachts. With a wealth of experience and knowledge in the marine market, The Mansell Agency will be providing expert public relations campaigns for the Majesty Yachts extensive range, which begins with yachts from 44 feet up to 135 feet, culminating in the Majesty 135, the biggest luxury yacht to be built in The Middle East. The Majesty Superyacht range is tailored to the individual owner’s requirements regarding layouts, features and finishes.
Gulf Craft plans to expand its distribution network, establishing dealers in additional territories in Europe and worldwide.
Gulf Craft and The Mansell Agency have plans for a significant presence in the forthcoming European Boat Show season, with an exclusive world premiere launch of a new Majesty Superyacht at the Cannes Boat Show on 8th September 2010. Furthermore, with a presence at Monaco Yacht Show and the Genoa Boat Show, Gulf Craft is set to make a big impact in Europe.
Erwin Bamps, COO of Gulf Craft Inc., commented; “Gulf Craft has been present in the European market for nearly two decades already, but especially in the last few years our range of Majesty Yachts has been attracting a lot of attention. We are excited about the new projects that we will be revealing soon, and are looking forward to moving our fly-bridge motor yacht range further into the international spotlight with the marketing assistance of The Mansell Agency.”
Managing Director of The Mansell Agency, Tina Mansell added; “We are absolutely delighted to be working together to increase Gulf Craft and Majesty Yachts’ presence within Europe. Gulf Craft is a brand recognised throughout the world, with a vision and passion to be at the forefront of its industry, and a reputation for innovation and quality.”