On the first day of the HISWA Holland Yachting Group press tour in the Netherlands today, the Dutch group announced ambitions to establish the Dutch capital of Amsterdam as a major superyacht destination. The announcement comes in response to what the group calls a ‘quiet transformation’ in the yachting world over the years, with more and more owners and charter clients opting to cruise off the beaten track. Photo: Charl van Rooy / SuperYacht TimesOne of the key indicators of this trend has been the surge in popularity in northern Europe as well as the Poles - certainly a contrast to the traditional hotspots in the Mediterranean and the Caribbean. Jeroen Sirag, Export Director at HISWA explains why Amsterdam should also benefit from the shifting cruising preferences of the next generation owner: “Amsterdam is an ideal destination for superyachts due to its unique DNA. We are ready to become first port of call for superyacht building, touristic purposes and refit and maintenance, and we will make sure we will create an impeccable Dutch experience for all involved. Our history makes the Dutch shipyards and suppliers understand that there is always need to adapt to different markets while making no concessions to outstanding quality and constant service excellence. This is one of the reasons for our success.”
Photo: Tom van Oossanen / SuperYacht TimesAmsterdam itself boasts a number of attributes to make this ambition a reality: unbeatable secure docking options for superyachts right in the city centre – including the iconic National Maritime Museum and the Passenger Terminal Amsterdam – as well as a UNESCO World Heritage city centre. Amsterdam is a vibrant city with world-class musea, luxury shopping, culinary restaurants and famous festivals - truly a unique destination to explore.
Photo: Fraser GowAmsterdam is particularly well suited as a superyacht hub in terms of both physical and institutional arrangements: Amsterdam Airport Schiphol, Europe’s third largest, is 15 minutes away and the long maritime history of the Netherlands and affinity for water of the Dutch means that rules and facilities are finely tuned to the needs of superyacht owners. Alma Prins, Commercial Manager Superyachts at the Port of Amsterdam concludes: “Already for seven centuries we are building ships in the Amsterdam area. The region has always been known for its craftsmanship and the highest quality standards when it comes to re-fit. We know what it takes to facilitate superyachts and look forward to welcoming more superyachts to Amsterdam.”
Photo: Tom van Oossanen / SuperYacht TimesHISWA Holland Yachting Group and Port of Amsterdam will attend this year’s Monaco Yacht Show to present Amsterdam as a superyacht destination as a part of the Holland Pavilion. Stay tuned for Dutch industry updates from the HISWA Holland Yachting Group press tour all this week.
SuperYacht Times - The State of Yachting 2020
Being the intelligence partner for the top shipyards and yacht brokers in the world, we have learned to analyse and track the market in great detail. Each year our leading market report is used by investors, CEOs, owners and other key decision makers to inform themselves on the state of the market and future developments. Find all the information you need on the market, fleet, construction book, ownership nationalities and much more in our report.
#weknow - do you want to know? Buy the report now for only €299!