In 28 years, the Monaco Yacht Show has grown from an event featuring 32 yachts to one which includes over 120 superyachts, attracts 30,000+ visitors annually, and has evolved into the world’s premier yachting event. We speak with Johan Pizzardini, the Communications and Media Manager for the Monaco Yacht Show (MYS) who shares with us his take on the show’s evolution over the years:Photo: Charl van Rooy / SuperYacht TimesWhy did the Monaco Yacht Show begin in the first place?
Initially, the MYS was a solution to promote and give an impetus to the port activities of Monaco. The show was thought of as a meeting place for yacht owners and brokers alike. Monaco had already been a prestige destination for yachtsmen, who used to meet at the Yacht Club and chat about the yachting lifestyle. Still, they didn't have a flagship yacht event where the global yachting world could rendezvous. From the very start, the concept of the MYS was to only focus on large yachts: the organisers wanted an event that reflected the prestige image of boating in Monaco. Photo: Aurélien Herman / SuperYacht TimesIn 2008, 13 double storey pavilions were added, around the onset of the global recession. What effect did the global financial crisis have on the MYS?
The crisis suddenly stopped a booming yachting industry a few weeks before the 2008 MYS started. Yachting companies were finalising their participation on stands and the double-storey pavilions simply met their needs for a wider exhibition area at the time.
The waiting list for exhibiting a yacht was as long as the official list of superyachts on display! We were all hit by the crisis and there was something different in the air at the 2008 show. Still, as organisers, our mission was to keep on delivering a highly qualitative superyacht hub for the industry and support it as it sailed out of the doldrums!
We invested in the development of solutions to upgrade the quality of the show. Year after year, we’ve been increasing the number of berths in Port Hercules and reached the 100 superyachts milestone in 2011, which was the same year we launched the Upper Deck Lounge - where new luxury brands could exhibit their goods. In 2015, we were able to welcome dozens of 80-metre plus superyachts in the port.
We delivered a new edition of the Monaco Yacht Summit in 2016 and included the Car Deck exhibition area and a new Application. During that period, we also had to cope with the restructuring of Port Hercules and had to remove 25% of the show! Our main challenge is to best serve the industry.Photo: Tom van Oossanen / SuperYacht TimesThe MYS has grown to include a toys and tenders exhibition (some of which are not explicitly yacht related, such as the luxury car deck). What differentiates the MYS from other yachting shows? and what keeps the MYS from becoming just another luxury event?
We aim to offer the greatest destination for discovering superyachting. There's a selection of exhibitors, brokers and builder which we coordinate with to guarantee the most extraordinary showcase of superyachts. For the last few editions, we've been developing the superyacht lifestyle aspect of the show to attract a new generation of younger owners or prospective charterers.
120 extraordinary large luxury vessels are on display every year which are estimated to be worth around €3 billion. Visitors who are interested in chartering or purchasing a yacht will also discover a young fleet. Over 40 brand new vessels make their world debut every year and 50% of the yachts are less than two years old, something that cannot be seen anywhere else in the world!
The MYS Car Deck will present distinguished customised models while the Tenders & Toys exhibition area will present the latest and greatest trends in tender models and water toys. Additionally, we've developed the Sapphire Experience (bespoke VVIP visitor pack), the MYS Inaugural Gala Party & Awards Ceremony and the Monaco Yacht Summit. The MYS is unique, in comparison to other boat shows because you can discover the superyacht world in all of its many facets, including the most innovative and forward-thinking superyachts on the market.
As the industry prepares itself for what is bound to be a week full of activity, those attending the Monaco Yacht Show ought to consider the event’s history and its significance to the world of yachting. Stay up to date with the latest superyacht news and reporting right here on the SuperYacht Times website.