How the Monaco Yacht Show is evolving to attract new clients

Written by Vivian Hendriksz

The Monaco Yacht Show is set to welcome international superyacht owners, charter clients, suppliers and future buyers at its upcoming event once more. Taking place from the 26th to the 29th of September, 120 superyachts will be on display throughout Port Hercules, 40 of which are brand-new designs that will be unveiled by leading shipyards.Monaco Yacht Show 2017Photo: Charl van Rooy / SuperYacht TimesNow in its 28th year, the show continues to evolve as it updates its layout, offers unique VIP packages and unveils a theme orientation of its exhibitions. As Monaco Yacht Show continues to grow each year, it places emphasis on drawing in new visitors and potential clients, while enhancing the overall experience for its annual returning visitors. Monaco Yacht Show 2017Photo: Aurélien Herman / SuperYacht TimesOne of the most noticeable changes taking place at MYS this year is the restructuring of Quai des États-Unis, which sees the removal of the extension of the T central dock to make room for a new quay in the northern area of the show. Visitors will be able to view a new line of superyachts at right-angles to the Quai des États-Unis.  The reorganisation of the superyachts on display will be supported by a new theme orientation of its different exhibition zones, to ensure the overall experience for future owners is both cohesive and enjoyable.Monaco Yacht Show 2018 LayoutPhoto: Monaco Yacht Show Future owners accompanied by their representative or captains can visit the various exhibitions to view the latest developments in hi-tech equipment or furnishings and interior decor from a number of luxury good firms. The Quai Jarlan will host a section of the display of luxury tenders, while the Tenders & Toys zone, launched in 2017, will take up more space on the Quai Antoine Ier. Other zones completing the superyacht lifestyle on Quai Antoine Ier include the Car Deck, an exhibition of prestige vehicles and the Starboard, a lounge and exhibition area.Monaco Yacht Show 2017Photo: Aurélien Herman / SuperYacht Times “The Car Deck will display a limited selection of 10 or so outstanding vehicles, with some available for test drives by the Show’s premium clients,” comments Johan Pizzardini, Communications and Media Manager of the Monaco Yacht Show. “For the third year, the Car Deck will deliver the original and top-notch selection of bespoke luxury automotive produced in very limited numbers.” The Monaco Yacht Show is also set to collaborate with selected brands specialising in car refit in limited models for the first time this year.Monaco Yacht Show 2017Photo: Aurélien Herman / SuperYacht TimesIn addition to featuring new additions to its exhibitions and an updated layout, the Monaco Yacht Show 2018 also offers a tailor-made programme of special visits to selected yachts to private clients invited by MYS exhibitors and organiser. Known as The Sapphire Experience this programme offers a series of exclusive services for new guests to ensure they make the most of the event as they enter into the world of luxury yachting for the first time. The programme also offers access to the 3rd edition of the Monaco Yacht Summit as well as an invitation to the Opening Gala Event and MYS Superyacht Awards Ceremony.  Monaco Yacht Show 2017Photo: Aurélien Herman / SuperYacht Times“The Monaco Yacht Show has a worldwide reputation for the exceptional quality of the collection of superyachts on display each year that average close to 50m overall. About sixty of the yachts exhibited are less than two years old,” explains Gaëlle Tallarida, General Manager of the Monaco Yacht Show. “We work in coordination with participating yacht brokers and shipyards in the interest, first and foremost, of the individual visitor, whether the owner or future owner and to help new clients discover the world of luxury offered only by the superyacht industry. The MYS has a duty to offer these visitors the best possible experience, with the supreme quality of the yachts on display as one of the leading criteria.”Monaco Yacht Show 2017Photo: Aurélien Herman / SuperYacht TimesContent created in collaboration with the Monaco Yacht Show

Related events

Monaco Yacht Show
26 Sep - 29 Sep, 2018


Featured companies


Related articles