Global events organisers, Informa’s Global Exhibitions, has today announced the purchase of Yachting Promotions Inc. (YPI) for a sum of $133,000,000. YPI operate a number of yacht shows across the US, with the acquisition bringing the Fort Lauderdale International Boat Show, Yachts Miami Beach and the Palm Beach International into Informa Exhibitions’ portfolio, as well as the St. Petersburg Power and Sailboat Show and Suncoast Boat Show in Sarasota.
With the Monaco Yacht Show also forming part of the Global Exhibitions division of Informa, the company can now confidently call itself one of the world’s leading yacht show organisers. Charlie McCurdy, CEO, comments: “Combining the world’s premiere show, based in Europe, with these five shows in North America creates a scale player in this attractive and growing vertical, further strengthening our relationship with leading yacht brokers and builders, providing good opportunities for cross promotion and extending customer relationships across platforms and geographies.”
McCurdy added, “With the addition of these Florida shows, and following the addition of Penton’s exhibitions portfolio in 2016, Informa Exhibitions is now Informa PLC’s largest division by revenue and profit. Acquisitions in key and growing verticals will continue to be part of our growth strategy going forward as we look for events that complement what we are doing within vertical markets we have identified as attractive.”
Skip Zimbalist, Chairman of Active Interest Media, will advise Informa Exhibitions in the transition, with the YPI team continuing with the company as it moves forward.