A select group of Dutch yacht builders and related companies have joined forces in the new Holland Yacht Experience concept. Their goal is to bring the supreme quality offered by the Dutch yachting industry to the attention of a broader audience via joint promotion and representation on the French Côte d’Azur.
The companies participating in this initiative are Mulder Shipyard, Balk Shipyard, Arie de Boom Marine, Van der Vliet Quality Yachts and Wajer & Wajer. These renowned family businesses all have a long history and a strong focus on continuity within their specific field of expertise. By pooling their resources, the partners offer owners and their representatives a platform that emphasises a diverse offer of yachts and a broad range of services.
The recent economic situation has caused a shift in the market, leading to higher demands for yachts that combine high-quality construction, durability and steady value with a strong focus on service and after sales. The companies participating in Holland Yacht Experience have all built their success on precisely these qualities. “The reduction in yacht financing opportunities has boosted demand for yachts that retain their value, increasing the target group of customers above 50,” says Jeroen van der Vliet from Van der Vliet Quality Yachts, he underlines; “This especially involves people interested in traditional and timeless yachts and first-rate service.”
The concept offers the participating members a base and office facilities on the internationally celebrated main boulevard of Cannes, La Croisette, in the redeveloped harbour of Port Canto. This allows the companies to profile themselves to potential customers in a professional way from a top location on the French Côte d’Azur throughout the year. Visitors to the centre can access detailed information on the products, services and rich history of the member companies.
In addition to acquiring information, visitors to the Holland Yacht Experience Centre can acquire a quality yacht, have their boat refitted, order maintenance activities, put their yacht on the market or request a berth, all under one roof and in an accessible way. This makes the Holland Yacht Experience Centre a powerful venture that guarantees carefree sailing pleasure. “I am pleased to place my almost 40 years of experience on the Côte d’Azur and in France more generally at the disposal of these leading Dutch watersports companies,” says Alex de Boom from Arie de Boom Marine finishes.
SuperYacht Times - The State of Yachting 2020
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