Report by Merijn de Waard, edit by Rosie McCall
The 49 metre superyacht Nassima made her debut at the Monaco Yacht Show and the up and coming Dutch shipyard Acico Yachts can be proud of its achievements so far. I recently caught up with Acico Yachts’ managing director Christian Bolinger to find out more about the story behind the yard and its recent developments.
Mr Bolinger explains how superyacht Nassima came into production and the unique story of how Acico Yachts was born: “I was working as a freelance naval architect and I already worked with the owner of Nassima on his previous yacht. He was looking for a new yacht and he asked me to guide him. We signed a contract with Dutch Yacht Builders (DYB) and I was appointed as owners representative. Then, just after about half a year in progress of the whole engineering DYB came into financial problems. At that point they asked if the owner was interested in taking over the shipyard. The result was the owner took over the assets and the staff as a new setup and I was asked to manage it. The positive result is we now have Acico Yachts”.
Since that time, there have been other exciting developments within the company. Acico Yachts also built a smaller 23m motor yacht; project AY74. Interestingly, before completion she was put up for auction, as the owner was not able to continue the project. Luckily however, Acico Yachts itself decided to buy her and finish her off. This proofed to be a good decision as she was the perfect marketing tool to show the capabilities of the new shipyard. The AY74 made her debut at the Düsseldorf boat show in 2011 and received a positive media response.
Being new players in the superyacht industry, Acico Yachts understands the importance of gaining a market presence and growing brand awareness and therefore they decided to present their latest launch, M/Y Nassima, at the Monaco Yacht Show. Acico Yachts also understands the importance of creating value for the customer by being cost wise on production. Christian spoke further on the subject:
“When you start in yachting, it is of course great when you have two years flat out of work, but you have to look beyond these two years. Here at Acico Yachts we understand that for the next ten years we will be the new kid on the block and therefore this results in basically being forced to be cost wise below the others in-order to strengthen the brand. In order to achieve that, you basically have to bring up more efficiency than the others whilst lowering overhead costs. Of course our staff get the same wages as other shipyards in Holland. Therefore, we have to be lean administration side, but still efficient enough to be effective on the floor. One other thing I strongly believe in is to have a lot of in-house engineering, where you have short ways between engineering and the floor. And where you can really optimize on having this whole know-how on the floor close to your engineering.”
With a strong investor, Acico Yachts are looking enthusiastically towards the future, with plans to build up to 60 metre superyachts over the coming years. The investor’s vision is to make the yard a key player in the Netherlands and he wants to do that in a solid Dutch way at a fair price. Christian concludes by pointing out the company’s positive attributes: “We offer in-house engineering, are very flexible to owners wishes and we are very down to earth and easy to deal with. This is one of our unique selling points.”
M/Y Nasssima is available for sale through Jimmy Brodesson of Bluewater Yachting with an asking price of € 29,500,000.