At last week’s QIBS I met up with Simon Colebrooke, International Sales Manager for Princess Yachts, looking after the Middle East region. I asked him about the yard’s history in Qatar.
“We have been active here for about three years. We have seen the interest in our products grow, with increased sales. This boat show is a very good platform for us to further that interest, and push our brand in the region”.
“From the smallest of our boats, the V39, right up to the 40 metre three deck superyacht, there is interest running throughout the range”.
“I would say probably as much as 75% if not 80% of our business is repeat business, so people would start with a smaller boat and then slowly work that way up through the range”.
Princess had a V39, as well as a 64 Flybridge on display at the show, but as Simon points out: “we are obviously informing interested clients about the whole range on our stand”.
As for expectations, Simon concludes: “We expect to sell boats. We have a number of appointments with people that we have been speaking to for some time, and we hope that the show is catalyst for them to make a decision and place the order”.
SuperYacht Times - The State of Yachting 2020
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