IYC and Cape4 Yachting formalise merger

Written by Gemma Fottles

Following the merger between International Yacht Collection (IYC) and Cape4 Yachting announced in May, the two brands have today launched their new name and brand identity. The brands will now operate underneath IYC, with the core marketing slogan being, “It’s Your Choice… we help you make the right one.”

“We are proud of our new brand DNA and feel it reflects the modern, progressive and dynamic nature of our team”, explained Stefanos Macrymichalos, CEO and partner of IYC. “We promise to deliver an unrivalled customer focus that integrates integrity into everything we do.”

“The new brand identity and language at IYC is only part of the story”, explained Michel Chryssicopoulos, another principal partner of IYC,“Our team of client facing professionals will show the market how the next generation of yacht brokers and managers can add real value to become trusted advisors, similar to an owner’s Family Office or Private Banker.”

Over the coming months, IYC will roll out a complete brand launch strategy and marketing campaign.

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