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Joseph Artese Design chooses renowned communicator for PR & marketing


Joseph Artese Design is excited to announce that, as the firm concentrates on its flourishing luxury yacht interior and exterior styling presence, also expanding into the area of custom home and product design services, it has retained The Halsted Agency (THA). THA is a leading marketing communications firm in the boating and superyacht industries; its principal, Amy Halsted, also has roots in the interior design business.

“In a year, we’ll celebrate 30 years as an independent design firm, one that has enjoyed a wonderful tenure with always interesting clients,” says Joe Artese, the firm’s founder. “It’s time to celebrate this success, to mark milestones along the way and to communicate our latest achievements. Bringing Amy on board to create marketing initiatives and PR programs that speak of our abilities is a step we’re delighted to be taking. She can focus on ‘tooting our horn’, while we focus on our design work,” he continues.

Even as Joseph Artese Design’s multifaceted designs are widely recognized in the sailing and motor yachting worlds, Joe is often commissioned by the very yacht owners themselves to provide architectural services beyond the boats. “There are projects that I’d like to put a spotlight on. We’ve designed residences, furniture, media centers, skylights and prisms, offices, and even an automotive museum in the desert. Having The Halsted Agency onboard to create campaigns will help us highlight our unique abilities,” says Artese.

Since 1993, The Halsted Agency has provided marketing strategies and writing services for a wide range of clients while finding its niche in the yachting industry. Clients include the International Superyacht Society (ISS), SEAmagine, Brooks Marine Group, Geronimo and Superyachting Challenge, Sea Sonic Boat Company, Sodaworks, Guadagnoli Companies, Contract Sales Network and others.

“What a thrill to be working with both Joe and Sally Anne Artese,” says Halsted. “It’s my hope to present their work to media in the yachting, interior design and architecture categories in such a way that they become a trusted resource to writers and editors who may have long seen Joe’s work but might not have identified it as such. We’re already underway in updating the Joseph Artese Design site, creating an e-newsletter and we’ll be creating an image library that will illuminate great design for generic stories as well as specific projects,” she concludes.

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