Live from Singapore: Feadship exploring the Asian regions

Written by Charl van Rooy

Maarten Janssen, Sales Manager at Feadship, comments on the shipyard’s views of the future of the Asian region and what value they attach to the annual Singapore Yacht Show.

How important is the Singapore Yacht Show to Feadship?

We believe Singapore is the most important event in the region which is why we have been supporting the show for the past few years already. What we find is that clients from all over the region travel here to Singapore, which makes this an ideal opportunity to develop our brand awareness.

How is the show different this year compared to previous editions?

I feel the event is a bit more compact this year. This could be as a result of not as many yacht builders having yachts in the region to use as display during the show. However, from a visitors’ point of view the quality of interest we are receiving has been good so far.

How successful has Feadship been within the Asian market so far?

A few years ago we were the first shipyard to deliver a large superyacht to a mainland Chinese client; an event which we are still benefitting from. Today we have a number of owners hailing from the greater Asian region which also helps to develop the Feadship brand further.

Do you foresee an increase in activity from this area over the coming years?

We remain optimistic about the region's future. We realise it will take a few more years before real growth will take place, but we certainly feel that this will happen, yes.



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