With a presence in 22 locations across Italy, the Luise Group will be extending their tourist offer for superyachts by expanding their services throughout Portofino, Viareggio, Capri and Castellammare di Stabia this year.
Photo: Luise Group
The CEO of Luise Yachting Rivera, Lorenzo Ciquera, the team from the Sanremo, Portofino and Viareggio offices.
With their journey beginning in Naples in 1847, the Luise Group passed through important Italian tourist areas and used territorial marketing strategies to open up branch offices employing local people and creating a total of 22 branches. These guarantee exclusive services to the yachting world, seven days a week, 24 hours a day, always ready for any request from their client base made out of superyacht owners and international charter companies. The Luise Group also benefits from a network of hundreds of partners, including direct and induced companies.Photo: Luise GroupIn 2018, the growth goes on, starting from the new office already opened in Portofino to the upcoming opening in Viareggio scheduled for May, as well as new information point with luxury services created together with Mirko Avellino and Sasi Ruocco from Capri Yacht Services, as well as a strong relationship with the Marina Molo Luise in Naples and the modern berthing place for Castellammare di Stabia's superyachts at Stabia Main Port.
The official announcements were made at the end of last week at the annual meeting of the network of the Luise maritime agencies at the Miramare Hotel in Santa Margherita Ligure, in cooperation with Ucina (Confindustria Nautical Department) and the Italian Yacht Masters associations.
Photo: Luise Group"The continuous growth of our customers pushed us to expand the Riposto offices, near Taormina, where we have a reception area for our VIP clients for over 20 years to have a drink at sunset or to be able to supply local specialities," explains Francesco Luise, CEO of the Luise Group.
He continued, "In Porto Cervo, we doubled the spaces of the Gourmet Point, which is specialized in the flavours and products of the Italian territory, a DHL Olbia office and other offices for agency services. In Venice, we inaugurated the new office, created exclusive tours aimed at strengthening the territorial marketing projects, pushing customers to invest in the territory by involving local operators in the itineraries, with unique experiences for superyacht operators, who are becoming more and more demanding. We really are operative 7 days a week and 24 hours non-stop, with our team available any time, anywhere."
In addition, the Luise Group also benefit from continuous meetings with trade associations and constant interaction with institutions and other government entities, to represent the Italian territory and to be more and more competitive on the international yachting market. The decision to organize last week’s annual meeting of the Luise Group in Santa Margherita Ligure with the presence of Port Authorities, Italian Yacht Masters and Ucina (Confindustria Nautical Department) was no coincidence. "For us superyacht captains", explained Gino Battaglia, President of the Italian Yacht Masters association, "the agency Luise has always been a very important reference point. Their presence with companies and local employees in the most important tourist ports of Italy guarantees a unique service, both from the point of view of formalities, streamlining the bureaucratic procedures and with continuous updates on the changes made by the government with regards to berthing or for services like refuelling."
He continued, "But above all, the Luise Group offers our guests exclusive services, they have real knowledge of the places where we berth, access to unique services and competitive prices and constantly and continuously support us as captains and vessel owners."