Marianne Hendriks is the new Marketing & Business Development Director of Zeelander Yachts and DutchCraft. The appointment rides off the back of impressive growth and thick order books at both Zeelander and DutchCraft. Hendriks recently left a position at Dutch shipyard Moonen Yachts, where she held the role of Managing Director.
Hendriks will be responsible for the marketing and commercial strategy, public relations, business development and brand representation. With two decades of experience in marketing and business development in yachting, Hendriks will be a valuable contribution to the company’s Executive Committee, guided by CEO Grant Hooper.
Sietse Koopmans, the company owner and sole shareholder, has a strong vision of yacht design and great ambitions for the company. It is said that Shipyard Groot-Ammer, home of Zeelander and DutchCraft, to have a strong and energetic team of directors. Hooper was appointed CEO just six months ago, and Hendriks is the latest to join the team. 
“I have faith in my team. Since we are expanding rapidly, we see the need to add an Operation Director soon, to be set for the future. We want to build more iconic yachts, to grow the number of happy owners,” Sietse Koopmans, commented.
The strategy for both Zeelander and DutchCraft is to expand the number of yachts in-build year-on-year. The shipyard underwent significant changes last year, and it has even more expansion plans, which will be rolled out this month.