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MarineMax acquires Fraser Yachts Group from Azimut|Benetti

Business
Written by
Saskia Henn

In a statement released today, MarineMax has agreed to acquire Fraser Yachts from the Azimut|Benetti Group and expand Benetti Yachts’ presence in North America. MarineMax has represented the Azimut brand in the United States since 2006.

Azimut Grande 120SL exterior designChief Executive Officer and President of MarineMax Brett McGill commented on the upcoming changes, stating, "We are very excited about adding Fraser and its team, to the MarineMax family. The acquisition of Fraser is significant for MarineMax as it dramatically increases our presence and strength in the strategically important superyacht category.

“We are also very excited to add the Benetti Class of yachts to our luxury motor yacht offering. The history and product of Benetti separates the brand from other yachts and will present larger and more luxurious options to many of our customers, who are looking for that next step.”

Spectre yacht cruisingPhoto: Benetti YachtsThe Fraser team will remain intact and continue to manage operations with current directors Paolo Vitelli and Roberto Giorgi remaining with the Monaco-based company as consultants in an advisory role. 

Paolo Vitelli, Chief Executive Officer and Chairman of the Azimut|Benetti Group, stated, MarineMax has been a valued partner of the Group. MarineMax’s unrivalled success through many years makes it the best possible owner of Fraser for the future. Strategically, becoming independent from the Group will favour the development of the commercial relationship of Fraser around the world.”Raphael Sauleau and W. Brett McGill announce MarineMax's acquisition of FraserPhoto: Fraser YachtsFraser CEO Raphael Sauleau commented on the changes occurring for the company: Fraser has been outperforming the market over the last 5 years, closing more transactions for clients than any other provider and beating Fraser’s own 10-year records along the way.”

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