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METS jury announces Design Award nominees

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The Design Award METS (DAME) jury has short listed 34 products from the 138 submitted for consideration for the world’s most coveted leisure marine product design prize.

A total of 107 companies from 19 different countries entered the 2007 competition for the best-designed product at METS. The jury will announce the winner of the DAME on Tuesday 13 November to an audience of exhibitors, guests and journalists, just before the show opens. During METS, all short listed products will be on display in the special DAME presentation, which is located in Hall 6.

Maintaining standards
Bill Dixon commented on his first time as DAME chairman: "Overall I was impressed with the quality of the products, but my feeling was that there were categories that stood out, with a number of strong candidates, and other categories that were a little disappointing. On a personal note, the judging felt as if I was on a steep but enjoyable learning curve, given that I have not had DAME jury experience prior to this appointment. It was a tough job getting through the number of candidates, so I must thank my experienced colleagues on the jury for guiding me through my first year as Chairman."

Where possible, the products were fully connected up and made to work so that the jury had an opportunity to manipulate, test and try each product. Only by using the products and actually trying them the jury can assess the overall product design, the functionality, the materials and the method of building each product, as well as its impact on the marine industry. Other factors that the jury considers are the cost effectiveness of the product, its originality, ergonomics and its overall appeal to the marine industry.

Irene Dros, product manager of METS, is swift to praise the jury: “Assessing so many great new products is challenging and we are seriously grateful for the time and effort our experienced jury members give to the task. Winning the DAME has become increasingly competitive and it is their strictness and fairness that makes it the cutting edge award in the industry.”

Announcing the winner
The category winners and overall DAME winner will be announced just after the ICOMIA - METS Breakfast Briefing and just before the opening of the show in the Onyx Lounge of Amsterdam RAI. It is open to all exhibitors, press and special invites. Leading naval architect Tony Castro is former chairman of the DAME jury and the designer of the DAME trophy. The trophy reflects the truly international entry field and focus of the design at METS Awards.

DAME categories
As always, the jury assesses the products by reference to the balance and interaction between overall design, build, functionality and use of materials. Other factors taken into account are originality, ergonomics and price/quality ratio. The short listed products are divided among eight categories:
1. Marine electronics
2. Interior equipment, furnishings, materials and electrical fittings used in cabins
3. Marina equipment, boatyard equipment and boat construction tools and materials
4. Deck equipment, sails and rigging
5. Clothing and crew accessories
6. Life saving and safety equipment
7. Machinery, propulsion, mechanical and electrical systems and fittings
8. Marine related software

DAME jury 2007
The members of this year’s DAME Awards Jury were:
• Mr B. Dixon, yacht designer, Dixon Yacht Design, United Kingdom – Jury Chairman
• Ms M. Bos-De Vaal, Art-Line Interiors BV, The Netherlands
• Mr G. den Boef, Nauticring, The Netherlands
• Mr T. Conradi, judel/vrolijk & co Yacht Design and Engineering GmbH, Germany
• Mr G.N. Bruens, Lecturer Design TU Delft (University of Technology),The Netherlands
• Mr A. Frabetti, Ferretti Group, Italy
• Mr T.P.T. Donkin, retired ICOMIA secretary general, United Kingdom
• Mr R. Marshall, SNAME, yacht designer, author, US editor for The Yacht Report, USA

Please click on this link for the complete list of DAME nominees: http://www.metstrade.com/dame2007

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