Mondomarine unveils new identity

The Italian shipyard Mondomarine has revealed a new logo and website as part of their aim to construct a new identity for the brand. In addition, the company has also launched a new advertising campaign, with their new philosophy demonstrated in the tagline, ‘the next sea level’. The rebranding of Mondomarine comes after the company was acquired by Mr. Falciai and Mr. Zambrini.

Cantieri Navali Campanella will become the set for the production, the repair and refit offer and the showroom activities, but Mondomarine will continue to design, engineer and build yachts at the Savona Cantieri Navali Campanella production site, still offering full-cycle production right from the cutting of the hull plates all the way to completion.

Mondomarine states, “The core idea is that constant evolution and striving for improvement are fundamental to achieve always the best result, that is why for Mondomarine the sea level is not enough if it’s possible to raise the bar.”

Upcoming deliveries for the shipyard include the 40 metre SF40, which is schedule to be completed later this year. In 2016, the M50 and M60 superyachts will also be delivered, the M60 being the first 60 metre vessel built by the brand, and all the yachts mentioned will be constructed entirely of aluminium. In Spring 2017, an M40 Explorer will also be delivered.

By Gemma Fottles

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