SuperYacht Times logo Yachting intelligence promo small
Yachting Intelligence
Latest news

Nautor's Swan moves into motor yacht market

Design Business
Written by
Laura Nicholls

Finnish sailing yacht builder Nautor’s Swan, today announced its move into the motor yacht segment in a bid to broaden its range of vessels. Swan Shadow tender exterior designPhoto: Nautor's Swan“For so many years we’ve been thinking about launching a powerboat, but we always resisted this temptation until we really felt we had something really special and unique to present. And this is what is happening with Swan Shadow. She is full of the ingredients we believe in, and we are confident that we are going to make an important statement in the power yacht segment," says Leonardo Ferragamo, the yard's President.  Swan Shadow tender exterior designPhoto: Nautor's SwanNautor’s Swan introduction of the new 13.2-metre Swan Shadow boat was described to be a decision driven by what the builder felt its customer base wanted to complement the existing Swan performance racing yachts. 

Many design features of the Swan Shadow derive from the yard's larger racing yachts, including a high-performing output and the boat's ability to reach up to 55 knots. The Swan Shadow boat also features a movable aft platform, telescopic roof pillars and moving glass panels to create a convertible cabin.Swan Shadow tender exterior designPhoto: Nautor's Swan"The concept of Swan Shadow is coming from the interaction we have with our owners and discussion about the experience of sailing. The conclusion has been that the need for a ‘chase boat’ to provide an added dimension to Swan yacht ownership was becoming stronger and stronger," says Giovanni Pomati, Nautor Group CEO.Swan Shadow tender exterior designPhoto: Nautor's SwanSwan Shadow tender interior designPhoto: Nautor's Swan"Today, with Swan Shadow, it seems we have managed to develop a new concept: she's not only a chase boat but a powerboat embodying the core values of Nautor’s Swan, answering broader Owner needs like lifestyle enhancement and pride of ownership and able to open up a wider market," he added.

Swan Shadow tender general arrangementPhoto: Nautor's Swan

Swan Shadow tender general arrangementPhoto: Nautor's Swan

The SuperYacht Times iQ Report

SuperYacht Times - The State of Yachting 2020

Being the intelligence partner for the top shipyards and yacht brokers in the world, we have learned to analyse and track the market in great detail. Each year our leading market report is used by investors, CEOs, owners and other key decision makers to inform themselves on the state of the market and future developments. Find all the information you need on the market, fleet, construction book, ownership nationalities and much more in our report.

#weknow - do you want to know? Buy the report now for only €299!


Related companies

Related articles